Introduction to Ahrefs' New Traffic Filter

In this section, Sam Oh introduces the new traffic filter in Ahrefs' Site Explorer tool and explains how it can be used to obtain actionable data for SEO and marketing efforts.

Using the Traffic Filter to Find "Best" Link Prospects

• The traffic filter allows users to set a minimum value (e.g., 100) to see referring pages that receive at least that many organic search visitors per month.

• By adding a traffic filter of even just 10, users can clean up their prospecting lists and target specific link prospects.

• Backlinks from pages with high traffic are more valuable as they can send consistent and relevant referral traffic.

• Users can click on the traffic column name in Site Explorer to see linking pages with the most search traffic, helping them analyze the context of the link and formulate an outreach strategy.

Reclaiming Lost Backlinks

• The lost backlinks report may often include results from scraper sites that are not worth pursuing.

• With the traffic sorting options, users can prevent losing links that are worth fighting for.

• By changing the search to include the entire blog and setting a reasonable time frame (e.g., last 30 days), users can identify lost links worth pursuing by sorting the traffic column in descending order.

Reclaiming Lost Referral Traffic from Broken Backlinks

• In the broken backlinks report, users can identify broken backlinks pointing to their blog pages.

• Sorting these pages by traffic in descending order helps prioritize which broken links need fixing to reclaim lost link equity and referral traffic.

• Users can create redirects or fix issues causing broken backlinks without requiring any outreach.

Finding Topic Ideas with High Search Traffic Potential

• In Keywords Explorer tool, users typically need to guess seed keywords for topic ideas.

• In Site Explorer, users can enter the domain of an organic search competitor to find topic ideas relevant to their own website.

• Sorting the traffic column in descending order helps identify solid blog topic ideas with high traffic potential.

Finding Low Competition Keywords by Analyzing Competitor's Backlink Profile

• By entering a minimum traffic number (e.g., 1,000) and sorting referring domains in ascending order, users can find low competition keywords in a competitor's backlink profile.

• Users can click on the URL to access the organic keywords report and see which keywords the competitor ranks for, including featured snippets that contribute to their overall search traffic.

The transcript is already in English.

Global SEO Tip

The use of the hreflang tag for translating websites and blog posts is underutilized. Analyzing the backlink profile of organic search competitors can help identify languages that are getting the most links.

Utilizing the hreflang Tag

• Translating websites and blog posts is often overlooked in global SEO.

• Analyze the backlink profile of organic search competitors.

• Click on the language drop-down to see which languages are receiving the most links.

Identifying Link Prospects

• Select a specific language from the dropdown menu, such as Spanish.

• Sort by traffic in descending order to find solid link prospects.

• Build up international or national presence based on your native language.

E-commerce Store Hack

This hack is beneficial for e-commerce stores or individuals selling products. It involves researching a competitor's domain and finding pages with good traffic, then using outreach strategies.

Researching Competitor's Domain

• Enter the domain of a competitor who sells similar products.

• For example, if you sell cooking tools, research oxo.com.

• Explore their backlink profile to find potential opportunities.

Finding Pages with Good Traffic

• Look for pages that receive a significant amount of traffic, such as 500 search visitors per month.

• Use filtering options to refine your search and focus on relevant pages.

Leveraging Reviews for Outreach

• Type in keywords like "review" in the include box to narrow down potential outreach prospects.

• Identify posts from reputable sources where you can send products for review inclusion.

Exploring Traffic Filter Options

There are various ways to utilize traffic filters and sorting options when analyzing competitor domains. Experiment with different combinations to uncover new opportunities.

• The Wire Cutter posts can be excellent outreach prospects for product reviews.

• Get creative with traffic filter and sorting options to discover unique strategies.

• Experiment with the techniques mentioned in the video and develop your own combinations.