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How I Use AI to Create Fully Coded Emails in Mailchimp (No Coding Required)
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How I Use AI to Create Fully Coded Emails in Mailchimp (No Coding Required)

How to Use AI for Creating Beautiful Business Emails

Introduction to AI in Email Creation

  • The speaker introduces the concept of using AI to create visually appealing and informative emails without needing expertise in coding or email design.
  • Jared Larkin from Chicago Title explains his role in helping real estate professionals with marketing and business growth, emphasizing the use of Claude.ai for email content creation.

Benefits of Using Claude.ai

  • Larkin shares his opinion that Claude.ai is currently the best large language model for coding emails and analyzing data, making it a valuable tool for users.
  • He outlines his experience hosting numerous classes and events, highlighting the need for an efficient email system to manage communications with attendees.

Automating Monthly Email Reminders

  • Larkin discusses how he utilizes AI to generate a monthly event reminder email that curates information automatically based on current events.
  • He encourages real estate agents to leverage AI for creating customized emails tailored to their specific needs, such as market reports or community updates.

Crafting Your Brand Kit

  • The importance of developing a brand kit is emphasized; this includes defining colors, logos, and fonts that can be fed into AI systems for personalized email creation.
  • Larkin suggests tweaking existing prompts provided by AI tools to better fit individual branding requirements.

Utilizing Claude.ai Effectively

  • Instructions are given on how to start using Claude.ai by either beginning from scratch or utilizing pre-existing prompts tailored for MailChimp integration.
  • The speaker highlights the specificity required in prompts, including personal details like color schemes and text preferences necessary for effective email coding.

Comparing AI Tools

  • Larkin compares Claude.ai favorably against other models like ChatGPT, noting its superior ability to interpret information from various sources effectively.
  • He describes how Claude breaks down email components systematically—from headers to footers—ensuring all elements are properly coded for monthly newsletters.

Example Email Creation Process

  • A practical example is shared where Larkin inputs details into Claude.ai about an upcoming January 2026 event email, showcasing how easily it generates structured content.

Creating an Email for Classes and Events

Overview of the Process

  • The email is structured chronologically, listing classes and events by date, allowing readers to easily navigate through options like Debra Metro or Carlos Briggs. This organization was efficiently generated using AI tools.

Eventbrite Integration

  • The speaker mentions needing to provide Eventbrite links for their classes and events in Denver Metro and Colorado Springs, emphasizing a straightforward plug-and-play approach.

Class Listings

  • A detailed list of upcoming classes includes topics such as ranking on ChatGPT for real estate agents, a speaker series with top agents, and common mistakes Realtors should avoid in 2026 planning. Fun events like "Slopes and Spirits" are also highlighted.

AI Capabilities

  • Claude.ai can extract essential details from Eventbrite links—such as location, date, time, and class snippets—and format them into an email for Mailchimp. The speaker notes they are using the free version of Claude.ai effectively.

Email Creation Steps

  • In Mailchimp, the user logs in to create an email directed at their contact list of 2100 people. They plan to use AI assistance to generate catchy subject lines that significantly impact open rates. Suggestions include "Start 2026 with these January events."

Subject Line Importance

  • The choice of subject line is emphasized as crucial for engagement; it can determine whether recipients will open the email or not. A preview text is also selected to provide additional context before opening the email.

Scheduling Emails

  • Mailchimp offers features like Send Time Optimization based on audience data to enhance open rates; however, the speaker prefers sending emails early in the morning despite recommendations suggesting optimal times later in the day.

Designing the Email

  • The final step involves designing the email using Mailchimp's legacy builder where custom code can be pasted directly into the platform; this allows flexibility beyond pre-created templates while ensuring all elements display correctly within emails sent out.

How to Effectively Use MailChimp for Email Marketing

Uploading Imagery in MailChimp

  • To include imagery in your email, navigate to the content studio in MailChimp and upload your desired images, such as logos.
  • After uploading, you can click on the image to obtain its URL. This link can be copied into your code for MailChimp to utilize the image effectively.

Creating and Customizing Your Email Content

  • Ensure that all event details are accurate by reviewing class information, including dates and times before finalizing your email.
  • Test all links within the email to confirm they direct recipients to the correct events or classes.

Finalizing Your Email Setup

  • Once satisfied with the content, copy it into MailChimp's code section and save it. The merge tag will personalize greetings based on subscriber data (e.g., using first names).
  • If a subscriber's first name is available, emails will greet them personally; otherwise, a generic greeting will be used.

Scheduling and Testing Emails

  • Schedule emails for early morning delivery to ensure they are seen before recipients' days get busy.
  • Always send a test email prior to scheduling it for distribution. Check mobile compatibility and overall appearance.

Leveraging AI for Enhanced Email Content

  • Utilize AI tools like Claude or ChatGPT for refining email content tailored specifically for real estate marketing or community updates.
  • Jared Larkin emphasizes that AI can significantly enhance coding emails efficiently while maintaining quality.
Video description

In this video, I walk you through exactly how I use AI to create beautiful, fully coded emails for my business without being an email expert and without knowing how to code. I show you why I use Claude AI for email creation, how I build a reusable email prompt based on my brand, and how I turn that into a plug-and-play email that works perfectly inside Mailchimp. You’ll see my full workflow from prompt creation, to pulling Eventbrite links, to having AI automatically read event pages, extract dates, times, locations, and descriptions, and then code everything into a clean, professional email layout. This is the exact system I use to send out my monthly real estate classes and events email, and the same process can work for newsletters, market updates, community emails, and custom campaigns for real estate agents, lenders, and business owners. If you want AI to handle the heavy lifting so you can send better emails faster, this video will save you a ton of time. Visit MileHighTitleGuy.com for tools, resources, and event invites.