TATOOL: el cerebro detrás de álbumes como “Atrevido”, “Alma”

Encuentro con Santiago Ruiz y su Transformación a AC Tatul

Proceso de Descubrimiento Musical

• Santiago siempre tuvo el deseo de hacer música, pero descubrió la producción musical a los 20-21 años, lo que le abrió un nuevo mundo creativo.

• Se sintió como si tuviera "Disney en la computadora" al aprender sobre producción musical, utilizando YouTube para formarse en este ámbito.

Instrumentos y Producción

• Aunque no se considera un experto en piano o guitarra, disfruta tocarlos por placer; su enfoque principal son los sintetizadores analógicos.

• El 90% de sus producciones son realizadas con sintetizadores analógicos, prefiriendo estos sobre plugins digitales.

Pasión por los Sintetizadores

• Santiago tiene una gran afición por los sintetizadores y ha estudiado cómo funcionan; esto se convierte en un hobby dentro de su trabajo.

• A pesar de que no es necesario tener un sintetizador físico para producir buena música, él prefiere trabajar con ellos debido a la experiencia táctil que ofrecen.

Influencias y Oportunidades

• Habla sobre la evolución del trap en Argentina y cómo eso le permitió explorar nuevas oportunidades en su carrera musical.

• Reconoce que algunos equipos son costosos, pero a medida que avanza su carrera puede permitirse esos lujos.

Éxitos Musicales y Colaboraciones

• Comenta sobre el impacto de sus colaboraciones con artistas como Trueno y Nicki, quienes han tenido éxito en las listas musicales.

• Reflexiona sobre el momento emocionante cuando escuchó uno de sus temas sonar en lugares públicos, destacando la importancia emocional detrás del reconocimiento.

Reflections on Musical Journey and Community

The Joy of Live Performances

• The speaker expresses gratitude for the positive reception of their work, emphasizing the importance of effort and continuous improvement in creating better content.

• They reflect on the experience of performing live, noting the surreal feeling of seeing fans sing along to songs that were once created in a casual setting with friends.

• The contrast between digital community engagement and live audience experiences is highlighted; while accustomed to online interactions, nothing compares to the energy of a live crowd.

Impact of Music in Everyday Life

• The speaker shares anecdotes about unexpected moments when their music plays in social settings, reinforcing how personal connections are made through shared musical experiences.

• They discuss how their song was used as a theme for a sports program, illustrating how music can transcend its original context and become part of cultural moments.

Collaboration and Artistic Community

• The conversation shifts to collaboration within the music industry, highlighting a more open attitude among artists today compared to previous generations regarding sharing techniques and resources.

• There’s an emphasis on mutual support among producers and artists, fostering an environment where sharing ideas is encouraged rather than guarded.

Evolution of Production Techniques

• The speaker notes that many talented individuals contribute behind the scenes as ghostwriters or producers, often remaining unrecognized despite their significant impact on projects.

• They recount their collaborative approach from early projects, where multiple producers contributed distinct elements to create diverse sounds within albums.

Recognition and Future Aspirations

• Reflecting on receiving awards like Gardel de Oro serves as motivation; it highlights both achievements thus far and aspirations for future growth in their musical career.

• The recognition from peers is valued highly; it reinforces commitment to continue evolving as an artist while appreciating past accomplishments.

Insights on Music Creation and Collaboration

The Journey of Creating a Significant Album

• The artist reflects on the extensive effort put into creating their album, mentioning they spent over a hundred years (figuratively) learning various programs and techniques to produce it.

• They aimed to create a solemn album that diverges from contemporary popular music, hoping for recognition in Argentina and beyond.

• The project was designed with Latin America in mind, incorporating diverse regional sounds and featuring notable guests like Víctor Heredia to add an international flavor.

• The artist describes the challenge of reviving old genres while modernizing them, acknowledging the inherent risks involved in such creative endeavors.

• A quick-fire discussion format is introduced where the artist will share thoughts on various contemporary musicians they've collaborated with.

Reflections on Collaborations with Contemporary Artists

• When discussing Duki, the artist highlights his impressive freestyle skills and fresh delivery style as standout qualities.

• Trueno is described as a "child prodigy" with clarity in his performance; he possesses a brilliant mind that contributes to his artistry.

• Milo J is referred to as Argentina's "jewel," emphasizing the importance of nurturing his talent for future success.

• Wos is noted for his passionate performances; he gives everything during rap sessions, showcasing both intensity and lyrical prowess.

• María Becerra is praised for her powerful voice and professionalism, indicating her dedication to music.

Insights on Emerging Talent and Personal Growth

• The artist discusses how each musician has their unique space ("metro cuadrado") within the industry that they must cultivate for growth.

• They reflect on their entry into the scene post-trap boom (2017/2018), appreciating how artists have developed their individual styles since then.

• There's an acknowledgment of how artists now connect at major events like Latin Grammys instead of informal street gatherings, marking a shift in visibility and recognition.

• Excitement about upcoming nominations at the Latin Grammys showcases progress in gaining international attention for Argentine music.

• The conversation wraps up by highlighting Gonzalo's visionary approach within the industry.

Collaboration and Artistic Growth

Insights on Nicki's Talent

• The speaker praises Nicki for her unique style, noting her impressive rap delivery and singing ability. They describe her as "very complete" and possessing a fresh aura that represents newness in the music scene.

Working with Various Artists

• The speaker mentions their involvement in upcoming projects with several artists, including Trueno, Tiago, Milo, and Nicki. They express excitement about being part of the creative process.

Distinct Musical Universes

• The speaker emphasizes their ability to compartmentalize different musical styles in their head. They highlight how each artist has unique qualities that contribute to distinct musical worlds without blending them together.

Enhancing Individual Qualities

• The focus is on enhancing the individual qualities of each artist they work with. The speaker notes that while they contribute creatively, each project maintains its own identity through collaboration with other artists like Milo.