Link Building para Principiantes: Guía Completa para Obtener Backlinks en 2021

Introduction to Link Building

In this section, the speaker introduces the concept of link building and highlights its importance in SEO.

What is Link Building?

• Link building is the process of obtaining backlinks from other websites to improve the visibility and ranking of your own website.

• Backlinks are hyperlinks that direct users from one website to another.

• The execution of link building can be challenging as it requires technical skills, creativity, and determination.

The Importance of Link Building

• Search engines like Google use backlinks as a ranking factor to determine the quality and relevance of web pages.

• Backlinks have been an integral part of SEO since Google introduced PageRank in 1998.

• Effective link building is crucial for ranking well for competitive keywords and driving organic traffic.

Redefining Link Building

In this section, the speaker redefines link building by emphasizing the importance of relationships, relevance, and value exchange.

Redefining Link Building

• Link building is not just about acquiring backlinks; it involves establishing relationships with relevant website owners who are willing to link to your content because it adds value to their own.

• It encompasses relationships, relevance, and an exchange of values between websites.

Why Link Building Matters

• Backlinks help search engines understand the quality and authority of a webpage based on how many reputable websites link to it.

• Competitive keywords often generate more traffic and revenue for businesses. To rank well for these keywords, acquiring high-quality backlinks becomes essential.

Methods of Obtaining Backlinks

This section explores three methods of obtaining backlinks - creating them manually, buying them, or earning them through outreach efforts.

Three Ways to Obtain Backlinks

1. Creating Backlinks:

• Manually adding links to directories, blog comments, or social media profiles.

• Less effective for SEO purposes due to minimal effort and relevance.

2. Buying Backlinks:

• Paying webmasters or authors to link to your website.

• Against Google's guidelines and can result in penalties or removal from search results.

• Expensive, with an average cost of $353 per purchased backlink.

3. Earning Backlinks:

• Sending outreach emails to website owners and editors, requesting them to link to your content.

• Most challenging method but yields valuable backlinks that are harder to obtain.

Characteristics of Good Backlinks

This section discusses the two main categories that define good backlinks: relevance and authority.

Relevance and Authority

• Relevance: Obtaining backlinks from websites and pages that are relevant to your content is ideal.

• For example, a link from a video conferencing page would be more relevant for a webpage about USB microphones than a gardening tips page.

• Links from authoritative technology websites carry more weight than those from recipe sites.

• Authority: Refers to the credibility and trustworthiness of the linking website.

• Websites with higher authority, such as Cnet, have a greater impact on improving search rankings compared to lower-authority sites.

Conclusion

Link building is an essential aspect of SEO that requires technical skills, creativity, and determination. It involves establishing relationships with relevant website owners and acquiring high-quality backlinks. Good backlinks are both relevant and come from authoritative sources. Understanding the importance of link building can help improve search rankings and drive organic traffic.

Link Building and PageRank

This section explains the concept of link building and how it relates to PageRank. It also introduces the importance of obtaining links from high-authority pages.

Understanding PageRank and Link Authority

• Pages with authority can pass their authority to other pages through hyperlinks.

• The more PageRank a page has, the more it can pass on to outgoing links.

• Obtaining links from high-authority pages is important for better positioning in search results.

• Ahrefs provides two metrics, Domain Rating and URL Rating, to quantify the authority of websites and individual pages.

Anatomy of a Hyperlink

This section discusses the different components of a hyperlink and their impact on SEO.

Components of a Hyperlink

• The three important parts of a hyperlink are:

• Destination URL: The URL that visitors will be directed to when they click on the link.

• Anchor Text: The clickable word or phrase attached to the link.

• "rel" Attribute: Indicates the relationship between the linking page and the linked page.

Importance of Anchor Text

• Anchor text helps Google understand what a page is about and which terms it should rank for.

• Over-optimization with keyword-rich anchor texts can be seen as unnatural by Google and may lead to penalties.

• Using brand names, page titles, URLs, or generic phrases like "click here" as anchor texts is common practice.

Understanding "rel" Attribute

• Some links contain a "rel" attribute that indicates the relationship between linking and linked pages.

• Three important values for "rel" attribute in link building are:

• "nofollow": Tells search engines not to transfer authority through that link.

• "UGC": Indicates user-generated content.

• "sponsored": Denotes a paid link.

• Links without any of these attributes are considered "followed" and can pass PageRank.

Link Placement and Authority Transfer

This section explores the impact of link placement on click-through rates and authority transfer.

Importance of Link Placement

• Prominent links, such as editorial links, are more likely to be clicked on by users.

• Google considers click-through rates when determining how much authority a link transfers.

• Editorial links are generally more valuable than footer links.

Creating Link-Worthy Content

This section emphasizes the importance of creating non-commercial, highly useful content that people want to link to.

Attributes of Link-Worthy Content

• Non-commercial content with high utility is more likely to attract backlinks.

• Commercial pages or sales-focused content are harder to obtain links for.

• Creating valuable and non-promotional content increases the chances of earning backlinks.

Creativity in Content Creation and Outreach

• Being creative in both content creation and email outreach can help in building quality backlinks.

• Having something unique or valuable makes it easier for others to want to link to your page.

The transcript provided does not cover all sections mentioned in the initial instructions.

The Importance of Informative Content

This section discusses the importance of creating informative content that attracts backlinks.

Creating Valuable Content

• Healthline is given as an example of a website that produces concise and informative blog posts, often reviewed by medical professionals.

• Calculators and tools can also attract backlinks. For example, Ahrefs' free backlink checker has gained over 2,000 links from unique websites.

• Data studies and case studies are effective in attracting backlinks. A study on featured snippets has earned over 1,200 referring domains.

Building Links through Pitching

• Providing valuable resources or supporting arguments with statistics increases the chances of earning backlinks.

• The pitch plays a crucial role in link building. It involves communicating with authors and editors to request links.

• Personalized pitches tailored to the recipient's interests and needs can improve conversion rates.

Adding Value for Link Building

• Offering something of value in exchange for a link, such as a resource or guest post, increases the likelihood of obtaining backlinks.

• However, it is important to avoid practices like buying links or excessive link exchanges that violate Google's Webmaster Guidelines.

Effective Link Building Strategies

This section explores various strategies for effective link building.

Guest Blogging

• Guest blogging involves creating content for other websites in your industry.

• It works because there is a clear exchange of value - you provide great content for free while gaining an opportunity to include a link to your site within the post or author bio.

Resource Page Link Building

• Resource page link building involves obtaining backlinks from pages that curate and link to useful industry resources.

• By offering high-quality content that aligns with their purpose, you help fulfill their goal of providing valuable resources.

Finding Relevant Resource Pages

• Use Ahrefs' Content Explorer to find relevant resource pages in your industry.

• Set filters to find websites with decent domain authority and reach out to suggest your resource for inclusion.

Link Building Best Practices

This section covers best practices for link building and emphasizes the importance of providing value.

Exchanging Value for Links

• Providing value through resources, guest posts, or other means increases the likelihood of obtaining backlinks.

• However, it is crucial to avoid practices that violate Google's guidelines, such as buying links or excessive link exchanges.

Negotiation and Persuasion in Link Building

• Negotiation and persuasion techniques can be used effectively in link building.

• A comprehensive video on using negotiation and persuasion for link building is linked in the description.

Conclusion

• Link building is both an art and a science, requiring creativity and strategic thinking.

• Effective pitches are personalized and tailored to the recipient's interests.

• Implementing proven strategies like guest blogging and resource page link building can lead to successful link acquisition.

URL Rating and Organic Traffic Estimations

This section discusses URL Rating and organic traffic estimations at the page and domain level within the SERP (Search Engine Results Page).

Link Building Strategy: Broken Link Building

• Broken link building is a tactic where you find a dead link on a page, create your own page on that topic, and then ask those who were linking to the inactive resource to link to your page instead.

• This strategy works because webmasters who care about their site do not want to lead their visitors to broken pages. They often replace the dead link with yours.

Finding Dead Pages with Backlinks

• The quickest way to find dead pages with backlinks is by searching for a topic in Ahrefs' Content Explorer and filtering for broken pages.

• Set a minimum value of 10 for referring domains filter, which will display pages with backlinks from at least 10 unique websites.

Using Archive.org for Content Inspiration

This section explains how to use Archive.org to view the content that was on a dead page, helping define the content angle for your own page.

• After finding a dead page, click on the caret symbol (^) and then view it on archive.org. This will show you the content that was on the dead page, which can help you define your own content angle.

• Clicking on the caret symbol (^) also allows you to access the Backlinks report, where you can see all linked pages that you should reach out to.

Utilizing HARO for Link Building

This section introduces HARO (Help A Reporter Out), a website that connects journalists with sources and vice versa.

• HARO is a website that connects journalists with sources and vice versa.

• By filtering through the topics, you can find opportunities where you can add value and respond to journalists with your expert opinion.

• If they use you as a source, they will usually link back to your site. This exchange of value involves exchanging knowledge for a mention and often an authoritative site link.

Exploring Link Building Tactics

This section mentions some popular publications that frequently request information from experts and provides an overview of various link building tactics.

• Mega publications like The Huffington Post, Forbes, Inc, Entrepreneur, Reader's Digest, and more frequently request information.

• The mentioned tactics are URL Rating and organic traffic estimations, broken link building, using Archive.org for content inspiration, utilizing HARO for link building.

• For detailed step-by-step guidance on these tactics, it is recommended to watch tutorials in the link building playlist provided.