«Зачем ориентироваться на рейтинги, если важнее реальные результаты студентов?»

The Role of Ratings in Decision-Making

Misconceptions About Ratings

• The speaker addresses a common phrase among bloggers, "I am often asked," noting that this is not true for them. However, students who purchased courses cite ratings as a factor in their decision-making.

• The speaker argues against relying on ratings, calling it "complete nonsense" to base decisions solely on these metrics.

Marketing and Feedback

• The speaker emphasizes that winning awards or rankings reflects the effectiveness of their marketing efforts. They highlight being number one in online course reviews in Belarus for 2021, with five times more feedback than competitors.

• Predictions indicate that by the end of 2022, they will surpass all companies in Belarus regarding total reviews, including Skillbox.

Adapting Course Content to Market Needs

Current Trends in Learning

• The speaker notes the addition of messenger marketing to their curriculum, recognizing that most learners use phones. They criticize competitors for not adapting to this trend but acknowledge each has its teaching philosophy.

Importance of Practical Skills

• Chatbots are included as bonus content; an obligatory CRM certification is offered upon course completion. This contrasts with competitors who may not adequately explain CRM's relevance to employers.

Competing Through Student Success

Competitive Landscape

• Acknowledging strong competition from larger entities, the speaker asserts they do not compete financially but through student achievements. They encourage potential students to consider their courses based on results rather than mere reputation.

Continuous Improvement

• The speaker expresses commitment to refining their offerings continuously and acknowledges there is still room for growth and improvement within their programs.