Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

Introduction and Definition of Love

In this section, the speaker discusses their belief in being loved rather than being liked. They define love as the choice to extend oneself for the spiritual growth of oneself or another.

• The speaker believes in being loved rather than being liked.

• Love is defined as the choice to extend oneself for spiritual growth.

• Love involves extending oneself for someone else or for self-love.

Extending Yourself and Having Hard Conversations

The speaker explains that extending oneself for others may not always be nice or pleasant. It can involve having difficult conversations and providing raw feedback, but it is done with care and in the best interest of the person.

• Extending yourself may involve having hard conversations.

• Providing raw feedback shows that you genuinely care about the person's growth.

• Feedback given with care is in the best interest of the person.

Guest Introduction - AB Atod

The guest, AB Atod, is introduced as a director of product management at YouTube. Her experience includes working at Netflix and Uber. She will share tactical advice on developing a vision for products, effective communication, and creating a strong product culture.

• AB Atod is a director of product management at YouTube.

• She has experience at Netflix and Uber.

• AB will provide advice on developing a vision, effective communication, and building a strong product culture.

Building a Personal Board of Directors

Sidebar is introduced as a platform that helps professionals build trusted peer groups called personal boards of directors. These groups provide career advice, unbiased opinions, diverse perspectives, and raw feedback to support professional growth.

• Sidebar helps professionals build personal boards of directors.

• Personal boards provide career advice and unbiased opinions.

• They offer diverse perspectives and raw feedback for professional growth.

Jira Product Discovery for Product Management

Jira Product Discovery is introduced as a prioritization and road mapping tool built for product teams. It allows gathering product ideas, creating custom roadmaps, and facilitating collaboration among team members.

• Jira Product Discovery is a prioritization and road mapping tool.

• It helps gather product ideas and create custom roadmaps.

• Collaboration among team members is facilitated through Jira.

Introduction of AB Atod

The host thanks AB Atod for being on the podcast. She mentions that Andre Albuquerque recommended having AB as a guest due to his admiration for her.

• The host thanks AB Atod for being on the podcast.

• Andre Albuquerque recommended having AB as a guest.

Developing a Vision and Telling the Story

The speaker discusses the importance of having a vision as a product manager. They emphasize that regardless of one's level in the company, having a clear vision is crucial to align teams towards success.

• Having a vision is essential for product managers at all levels.

• A clear vision aligns teams towards success.

• Lack of vision can lead to uncertainty and lack of trust.

Timestamps are not available beyond this point in the transcript.

Creating a Realistic and Attainable Vision

In this section, the speaker discusses the importance of having a vision that is both lofty and realistic. They emphasize the need for a vision to be attainable and not feel out of reach. The speaker also highlights the importance of envisioning a future that is free from current limitations.

Characteristics of an Effective Vision

• A vision should be lofty, inspiring, and exciting.

• It should also be realistic and attainable.

• The vision should be devoid of any technological or current limitations.

• It should be grounded in a clear and potent problem that people are excited about.

Examples of Good Visions

• Uber's mission: "Transportation as reliable as running water"

• This vision was later modified to "Reliable transport sanitation everywhere and for everyone" to make it more inclusive .

• Although it doesn't provide specific details on how the vision will manifest, it focuses on making transportation reliable for all.

• Elon Musk's vision: Creating electric cars that are accessible to everyone

• This vision combines the goals of having electric cars while ensuring they are aesthetically pleasing and affordable.

Importance of Leadership in Inspiring Visions

• Leaders like Elon Musk can inspire others by confidently believing in seemingly impossible visions .

• Their confidence and attention to detail can help people see potential paths towards achieving those visions.

Difference Between Vision and Mission

In this section, the speaker explains the difference between a vision and a mission. They use an analogy of hiking up Mount Everest to illustrate these concepts.

Vision vs Mission

• Vision: Describes what we will see once we achieve our goal .

• It involves fast-forwarding into the future and describing the desired outcome.

• Example: A city without parking, where cars are no longer needed.

• Mission: The purpose or reason behind pursuing the vision .

• It focuses on demonstrating that the vision is achievable.

• Example: Proving to ourselves that we can summit Mount Everest.

The speaker emphasizes that these definitions are simplistic and may vary in different contexts.

The Purpose and Guiding Principles of Mission and Vision

This section discusses the importance of having a clear mission and vision for a team or company.

Understanding Mission and Vision

• The mission is the "why" or purpose for the existence of a team or company.

• The vision describes what it looks like when the mission is achieved.

Examples of Mission Statements

• TED's mission is to spread ideas.

• Stripe's mission is to increase the GDP of the internet.

• IKEA's mission is to create a better everyday life for many people.

• Microsoft's vision is to have a computer on every desk and in every home.

• Tesla aims to create the most compelling car company of the 21st century.

• Lyft envisions a world where cities feel small again, with transportation and technology bringing people together.

Using Storytelling for Vision Definition

This section explores how storytelling can be used to define a vision effectively.

The Power of Storytelling

• Storytelling is one of the most powerful skills for product managers.

• Stories have more impact than numbers or statistics alone.

• Blending stories with metrics creates an even stronger message.

Simple Framework for Vision Definition

• A simple framework involves using storytelling elements: "Once Upon a Time," problem statement, events, and desired outcome.

• Example: Once upon a time, YouTube was filled with polished content, making it difficult for many people to create. Then, YouTube launched shorts (60-second videos), allowing anyone to express themselves again and bring back joy and magic.

Going Deeper with Vision Definition

• Another approach involves writing a news article headline that represents the future state you want to achieve.

• Mocking up this headline in tech publications adds realism to your vision definition process.

• For more depth, you can write the rest of the article to provide a comprehensive vision description.

Visualizing the Vision

This section discusses the use of visual elements to convey and communicate a vision effectively.

Using Images for Vision Communication

• Words are powerful, but pictures can tell a thousand words.

• Collaborating with a design partner, you can create visuals that represent your vision.

• Example: At Uber, an image was created showing a world where people could top up their Uber balance in any store or bodega using cash, enabling a seamless experience worldwide.

The Impact of Visual Representation

• Visual representations of the vision can generate excitement and inspire teams.

• Even if the final product may differ from the initial image, it serves as a tangible representation of what is possible.

The transcript provided does not cover all sections mentioned in the prompt.

New Section

This section discusses the task of creating a comprehensive and informative markdown file from a given transcript. The goal is to structure the markdown file in a clear and concise manner, utilizing timestamps when available to aid in studying the transcript.

Creating Markdown Notes

• To create effective markdown notes, follow these guidelines:

• Use bullet points to provide a detailed description of key points and insights.

• Each bullet point should be a link to the corresponding part of the video using timestamps.

• Ensure that each section does not have more than 4 bullet points.

• Limit each bullet point to a maximum of 25 words.

• Format your markdown file as follows:

• Use [] to denote timestamps and () to link to the corresponding part of the video.

• Utilize subheadings and bullet points for organization and clarity.

• Avoid mixing sections or advancing with timestamps.

• Additional formatting tips include:

• Including timestamps in blocks using format, especially for bullet points.

Summary Tips

• When summarizing the transcript, keep these tips in mind:

• Only use content from the transcript; do not add any additional information.

• Titles should be informative or pose questions that are answered in the video.

• Avoid drawing conclusions based on limited information from the transcript.

Remember to maintain consistency by using English language throughout your notes.