This Easy SEO Tactic Dominates AI SEO - For Less Than £100!

SEO Tactics: The Power of Press Releases

Introduction to Press Releases in SEO

• The speaker introduces an underrated SEO tactic, the press release, which has gained renewed relevance in the AI era and is cost-effective at under £100.

• Emphasizes that press releases can significantly enhance both local SEO and AI-driven SEO strategies.

Benefits of Press Releases for Local Clients

• Discusses how press releases can reinforce brand messaging for local clients, who are often the backbone of many SEO agencies.

• Highlights that while larger clients may not need them, local businesses can gain a competitive edge through effective press release usage.

Case Studies and Results from Press Releases

• Shares insights on how a local realtor experienced an 83% traffic surge due to a well-executed press release.

• Mentions another case where a slow-burn effect from a press release led to dominating local search results over time.

Influence of Press Releases on AI

• Notes that after distributing a press release, one client observed changes in AI responses related to their main service keyword, indicating direct influence.

• Points out that this ability to impact AI perceptions makes press releases particularly valuable today.

Concept of "AI Stacking"

• Introduces the concept of "AI stacking," coined by Carl from Smash Digital, which involves building consensus around a brand's unique selling proposition (USP).

• Explains how generating multiple mentions through strategic press releases can amplify visibility and credibility in the eyes of AI systems.

Best Link Building Services for Agencies in 2026

Overview of Link Building Strategies

• The discussion highlights the recognition of Fat Joe as the best link building service for agencies, emphasizing the importance of securing mentions and utilizing press releases to enhance visibility.

• AI integration is mentioned as a key component in distributing press releases, which helps maintain freshness and recency in content that AI systems favor.

Importance of Press Releases

• Regular distribution of press releases about being recognized as the best service can provide ongoing boosts to brand visibility, costing around £100 monthly.

• Press releases not only appear in news feeds but also influence AI overviews, contributing to lasting results and consistent mentions across various platforms.

Consensus Building through Media

• The concept of consensus building is introduced, comparing it to how Reddit influences ChatGPT's web searches while having minimal citation representation.

• It’s noted that multiple press releases help build a consensus rather than just individual citations, enhancing overall brand perception.

Local SEO Impact

• Traditional press releases regarding local business updates (e.g., new services or office openings) can significantly impact local SEO by providing coverage that competitors may lack.

• Transitioning from local SEO benefits to broader AI strategies involves leveraging entity stacking through repeated press release distributions focused on unique selling propositions (USPs).

Long-term Benefits and Recommendations

• The iceberg effect illustrates that while some results are immediately visible, others manifest over time through increased brand mentions related to USPs.

• Emphasizing context wrapping and consensus building via press releases is crucial for effective link building and should be prioritized within AI SEO strategies.