9 A.I. Tools For Digital Marketers & Online Creatives
The Truth About AI and Copywriting
In this video, Alex discusses the impact of AI on copywriting and digital marketing. He explains that while AI is getting better at replacing mediocre content creation and copywriting, great copywriters are more than just writers. They are marketers, storytellers, and strategists who understand their customers and plan complex launches.
The Impact of AI on Copywriting
- AI technology is out there and it is getting better.
- AI has already replaced mediocre copywriting.
- Great copywriters do so much more than just writing words on a page.
- All of the best and most highly paid copywriters know how to tell relatable stories, create emotional resonance, and build relationships in a way that no AI tool ever could.
Working with AI Instead of Fighting Against It
- Rather than being afraid of or fighting against AI, you should be focused on honing your skills and getting even better at what you do.
- Use it as a tool to do what you do more quickly and efficiently.
- There are some amazing tools out there that can help you work smarter, not harder.
9 Awesome AI Tools for Business
Descript
- Audio and video editing tool that streamlines the editing process.
- Key features include fully powered podcast editor with remote recording capabilities, collaboration, audiograms, screen & webcam recording with easy editing & sharing.
ManyChat
- An amazing AI tool used to automate conversations using keywords.
Jarvis.ai
- A powerful writing assistant that can help you write high-quality content in minutes.
Copy.ai
- A tool that uses AI to generate marketing copy, product descriptions, and more.
Lumen5
- An AI-powered video creation platform that turns blog posts into engaging videos.
Canva
- A graphic design platform that uses AI to suggest designs based on your preferences.
Hootsuite Insights
- A social media listening tool that uses AI to analyze conversations about your brand and industry.
Google Analytics
- A web analytics service that uses AI to provide insights into website traffic and user behavior.
HubSpot Marketing Hub
- An all-in-one inbound marketing software that uses AI to personalize content and improve lead generation.
Tools to Boost Your Productivity
In this video, the speaker shares seven AI-powered tools that can help boost productivity. These tools include Power Words Guide, Wix ADI, Evolv AI, Grammarly, BuzzSumo, Rev.ai and Wordtune.
Power Words Guide
- The Power Words Guide is a tool that provides 250 power words to spruce up copy.
- It helps engage with the audience and send out valuable information instantly.
Wix ADI
- Wix ADI is an AI-powered tool for creating personal or business websites.
- Users can create a website from scratch or work with templates.
- With basic information on what you want your website to include and some design preferences, you can get a custom-made professional-looking website specific to you.
- It saves time, energy, money and stress.
Evolv AI
- Evolv AI is a tool that cuts down the time it takes to figure out a winning angle by months.
- It tests all your ideas at once and identifies the top performer instantly.
- It combines different concepts together in new ways to help you get the most from your funnel.
Grammarly
- Grammarly is an AI-powered writing app that proofreads everything you write in real-time.
- It detects grammar errors, structure and formatting issues as well as misused or missing punctuation.
- You can add it as an extension on your laptop or computer.
- It even knows how to edit for specific genres.
BuzzSumo
- BuzzSumo is an AI content marketing tool that helps come up with popular topic ideas and long-tail keywords.
- It shows a list of the most popular headlines for any given topic ranked by the number of social shares.
- It helps identify the most relevant topics to keep your content fresh and even identifies top hashtags, trends, and new content from other players in your niche or industry.
Rev.ai
- Rev.ai is a speech-to-text API that transcribes all videos, podcasts, and training into text.
- It transcribes audio in real-time on a live call and identifies key topics within the text.
- You can use AI technology or a human for more accuracy.
Wordtune
- Wordtune is an AI tool that gives you options on different ways to phrase what you write.
- You can add it as an extension on your laptop or computer.
- It helps write perfectly worded emails to potential clients or better phrasing for social media captions.
MarketMuse
- MarketMuse uses AI, deep learning, and machine learning to help optimize content for search engines.
- It identifies the best keywords to help your website rank.
Tips for Using AI-Produced Content
In this section, Alex provides tips on how to use AI-produced content effectively.
Use Your Best Judgment
- Always use your best judgment when using AI-produced content.
Add Personality to Your Copy
- Make sure your personality is present in your copy.
Double Check Everything
- Always double check everything before you use an AI-produced piece of content or copy.
Keep Learning with the Posse
- Keep learning with the Posse so you can hone your marketing skills, improve your copywriting, and stand out from the crowd.
Conclusion and Next Steps
In this section, Alex concludes the video and provides information about his next video.
Conclusion
- Alex hopes that viewers found the video helpful.
- He will be back next week with a brand new video.
- Alex signs off by saying "ciao for now."
Next Steps
- Viewers are encouraged to check out Alex's next video and click on a link to receive a free gift.
- In the next tutorial, Alex will edit an email in real-time and share one of his favorite tools for improving conversion rates of copy.