Como fazer CONTINGÊNCIA NO FACEBOOK ADS do jeito certo (Atualizado 2025)

Contingência no Facebook Ads: Como Funciona?

Introdução à Contingência

• O vídeo aborda a importância da contingência no Facebook Ads, desmistificando a ideia de que é necessário ter múltiplos perfis e ferramentas complexas.

• Natan Souza se apresenta e convida os espectadores a interagir com o conteúdo, enfatizando que o vídeo contém informações valiosas.

Definição de Contingência

• A contingência não é apenas evitar bloqueios; trata-se de estar preparado para situações adversas que possam impedir anúncios.

• É essencial ter um plano para recuperar acesso à conta de anúncios ou Business Manager (BM), garantindo continuidade nas campanhas publicitárias.

Estrutura Prática de Contingência

• Natan compartilha sua própria estrutura de contingência, utilizando quatro perfis, sendo três essenciais e um opcional.

• O perfil principal contém toda a estrutura necessária para gerenciar tráfego, incluindo páginas do Facebook, BMs e públicos personalizados.

Perfis Reserva

• Um perfil reserva tem acesso total ao portfólio empresarial do perfil principal, mas não é utilizado diretamente para anúncios.

• Um segundo perfil reserva (backstage) serve como backup caso o perfil principal falhe. Ele pode ser usado para adicionar novos perfis conforme necessário.

Funcionamento da Estrutura

• Se um dos perfis cair, o outro pode ser utilizado para manter o acesso ao portfólio empresarial e adicionar novos perfis reservas.

• Natan destaca que essa estrutura tem funcionado bem em seus seis anos de experiência no digital, proporcionando segurança contra problemas comuns em anúncios.

Understanding Profile Management with Proxy

Overview of Profile Usage

• The speaker discusses using a backup profile to add another profile, emphasizing that this is optional.

• A proxy profile is introduced as an option for users who want to operate outside their main structure without data crossover.

• Profiles can be accessed from the same internet connection, which Facebook recognizes as normal behavior among multiple users in one household.

Importance of Proxy

• Using a proxy allows the user to appear as if they are accessing their account from a different location or IP address, preventing data overlap between profiles.

• The speaker notes that understanding proxies is more advanced and not necessary for beginners focusing on launching their first product.

Business Manager (BM) Integration

• When purchasing new Business Managers (BMs), they should be added to the main profile while granting access to the backup profile.

• The market for buying BMs is mentioned, highlighting its relevance in managing business operations effectively.

Multi-login Tools

• Introduction of multilogin tools, which allow multiple profiles to log in on one machine while appearing as separate devices to Facebook.

• The speaker clarifies that each logged-in profile appears as a different computer due to how multilogin functions.

Recommended Multilogin Tool: Dolphin

• Dolphin is recommended as an effective multilogin tool used by the speaker for six years without issues.

• While Dolphin offers a free plan, the paid version provides additional features beneficial for professional use.

Discount Offer and Setup Instructions

• A 20% discount coupon for signing up for Dolphin's paid plan is shared along with instructions on how to apply it during registration.

• Users are guided on downloading Dolphin software directly onto their computers rather than using browser-based versions.

This structured summary captures key insights and discussions from the transcript while providing timestamps for easy reference.

How to Set Up Dolphin for Contingency Management

Understanding Contingency and Tool Setup

• The speaker introduces the concept of contingency management, explaining its importance in the context of using the Dolphin tool across different operating systems (Windows, Mac, Linux).

• The setup process is outlined in three simple steps: downloading and installing Dolphin, logging profiles, and activating the cook robot.

Step-by-Step Installation Process

• After installation, users are guided on how to create a profile within Dolphin. This includes naming the profile and entering Facebook login credentials.

• Users are instructed not to input proxy settings unless they have a paid plan; otherwise, they can leave it blank.

Profile Creation and Activation

• The speaker emphasizes that each created profile represents a different computer within Dolphin's system.

• For paid users, there’s an additional feature where they can use cookies from their browser before opening their Facebook profile to avoid being flagged as bots.

Importance of Cookies in User Activity

• Cookies are explained as essential markers that help maintain user identity across various sites like Amazon or Mercado Livre.

• By visiting common websites before logging into Facebook, users reduce the risk of being blocked due to suspicious activity.

Using Smart Paste for Safe Login

• A warning is given about copying and pasting login information directly into Facebook; this could trigger bot detection mechanisms.

• The speaker introduces "smart paste," a feature available only in the paid version of Dolphin that mimics human typing when pasting credentials.

How to Manage Multiple Facebook Profiles for Advertising

Copying Passwords and Logging In

• The speaker demonstrates how to copy a password using "Ctrl C" and paste it into the login field, simulating a normal user experience.

• Emphasizes that this method allows seamless access to Facebook without triggering security alerts or being flagged as a bot.

Warming Up Your Profile

• Advises logging into all profiles sequentially, stressing the importance of closing one before opening another.

• Recommends warming up each profile for about three days before launching any advertising campaigns to avoid common activity flags.

Structuring Your Profiles

• Discusses the necessity of having a main profile, a backup profile, and an additional reserve profile for contingency planning.

• Clarifies that the backup profile is used by their traffic manager for advertising purposes while keeping the main account secure.

Adding Access in Business Manager (BM)

• Explains how to manage access within Business Manager, ensuring multiple users can operate under different profiles effectively.

• Details that both the main and backup profiles should have access to all necessary assets within BM for smooth operation.

Inviting Additional Users

• Describes the process of inviting other profiles by adding their email addresses to grant them access to business assets.

• Highlights the importance of granting comprehensive access rights so that invited users can manage everything efficiently.

How to Manage Business Manager Access

Granting Total Control

• The speaker emphasizes the importance of granting total control over business management, indicating that this is a straightforward process.

• A person must accept an invitation to access the business portfolio, which will notify them on Facebook about the access granted by João Marcos.

Managing Profile Access

• If access to the main profile (João Marcos) is lost, the speaker explains how to regain control through a backup profile.

• The process involves entering the Business Manager with a secondary profile and swapping it with another backup profile for continuity.

Contingency Planning

• The speaker stresses that contingency planning is not complicated; it requires maintaining a good multi-login system and having at least three profiles: one main and two backups.

• Each backup should have full access to all portfolios of the main profile, ensuring seamless transitions if issues arise.

Simplifying Contingency Strategies

• The speaker reassures viewers that effective contingency strategies do not require excessive profiles or complex setups; simplicity is key.

• Viewers are encouraged to revisit the video for clarity on these processes, as they provide practical steps without unnecessary complications.

Conclusion and Call to Action

• The speaker invites viewers to like the video and consider subscribing for more tools and resources related to business management. A discount code for additional services is also mentioned.