5 Ways to Boost Your LinkedIn Impact FASTER

Introduction to LinkedIn and Open AI

In this section, the speaker discusses the importance of LinkedIn and its partnership with Open AI. They highlight how LinkedIn has increased in value since being acquired by Microsoft and emphasize the platform's significance for SEO indexing on Google.

Importance of LinkedIn

• LinkedIn has been around for 20 years and is owned by Microsoft.

• Microsoft purchased LinkedIn for $24.6 billion in cash.

• The platform is now estimated to be worth over $80 billion.

• LinkedIn is one of the most highly indexed SEO sites for Google.

Partnership with Open AI

• Microsoft invested $13 billion in open AI.

• Similar to Elon Musk's approach with Twitter, the purpose of this investment is to understand human algorithms and interactions.

• Open AI will help index content on platforms like LinkedIn and improve search results.

Introduction to Joshua B Lee

In this section, the speaker introduces Joshua B Lee as a LinkedIn expert who will provide insights on improving one's presence on the platform.

Background of Joshua B Lee

• Joshua B Lee started his first company in 2002/2003 in online advertising.

• He worked with companies like MySpace to develop social media ads for monetizing traffic.

• Throughout his career, he has generated billions of revenue online and gained extensive experience in differentiating between traffic and true engagement.

Personal Experience with LinkedIn

In this section, Evan shares his personal experience with using LinkedIn and expresses his excitement about learning from Joshua B Lee.

Evan's Experience with LinkedIn

• Evan was an early adopter of LinkedIn and achieved a high rank (top 500) in Canada at one point.

• He acknowledges that he is not currently active on LinkedIn and is eager to learn how to improve his presence on the platform.

Understanding the Human Algorithm

In this section, Joshua B Lee explains his journey of understanding the human algorithm and emphasizes the importance of true engagement over chasing algorithms.

Importance of True Engagement

• Joshua B Lee realized that there is a significant difference between traffic and true engagement.

• He started Standout Authority to educate, inspire, and draw people in by focusing on understanding the human algorithm rather than just chasing platform algorithms.

• The goal is to create content that stands the test of time and benefits everyone.

Conclusion and Next Steps

In this section, Evan expresses his enthusiasm for learning from Joshua B Lee and suggests diving into his LinkedIn account for further guidance.

Next Steps

• Evan suggests pulling up his LinkedIn account for Joshua B Lee to analyze and provide specific recommendations.

Microsoft's Acquisitions and Partnerships

This section discusses Microsoft's acquisitions of LinkedIn and their partnership with OpenAI.

Microsoft's Acquisition of LinkedIn

• Microsoft bought LinkedIn for $24.6 billion in cash.

• The platform is now estimated to be worth over $80 billion, increasing its value significantly.

• LinkedIn is one of Microsoft's biggest cash purchases, along with Activision.

Partnership with OpenAI

• Microsoft invested $13 billion in OpenAI.

• Similar to Elon Musk's approach with Twitter, the acquisition was not for owning a social platform but to understand human algorithms and interactions.

• OpenAI and Microsoft aim to index and analyze user interactions on platforms like LinkedIn and Chat GBT using AI technology.

Importance of Optimizing Your LinkedIn Profile

This section emphasizes the significance of optimizing your LinkedIn profile for better visibility and engagement.

• Your profile is crucial for engaging with people effectively on LinkedIn.

• Having a strong personal brand is essential for converting your audience into connections or clients.

• Quality content is more important than quantity, especially considering the abundance of content available online.

• Emojis in your profile can break the algorithm, affecting your search results negatively.

• Optimizing your profile helps you stand out and increases the chances of being found by potential connections or clients.

Crafting an Effective Title Statement on LinkedIn

This section focuses on creating an impactful title statement that resonates with your target audience on LinkedIn.

• The first part of your title should be an XYZ statement that highlights how you help others achieve specific outcomes or goals (e.g., "I help X achieve Y so they can Z").

• It is important to identify your target audience clearly in this statement.

• Being polarizing in your title helps attract the right people while repelling those who are not your target audience.

• Avoid generic titles like "CEO" and instead focus on unique aspects that differentiate you from others.

Differentiating Yourself as a Thought Leader on LinkedIn

This section discusses the importance of differentiating yourself as a thought leader on LinkedIn and attracting the right audience.

• Differentiate yourself by showcasing your expertise, such as being a speaker, author, or introvert.

• Avoid using emojis in your title, as they can negatively impact search results.

• The goal is to make it easy for people to find you rather than always having to search for clients or an audience.

• In the long run, decisions are made based on how well you stand out and resonate with your target audience.

Grabbing Attention with the First Line

The first line of an email or introduction is crucial for grabbing someone's attention. It should be adjusted to effectively draw in the audience.

Adjusting the Introduction

• The first thing to focus on is grabbing someone's attention with a compelling opening line.

• Make adjustments to the introduction to make it more engaging and attention-grabbing.

Targeting LinkedIn Audience

LinkedIn has a higher-income, educated audience consisting mostly of business decision-makers. There is a lot of opportunity to build an audience on LinkedIn.

Characteristics of the LinkedIn Audience

• The average income on LinkedIn is around $120,000 per year.

• Most people on LinkedIn have a college degree or higher education.

• Four out of five people on LinkedIn are business decision-makers.

Building Advocates Instead of Clients

• Focus on building advocates first rather than solely targeting clients.

• Avoid spamming people with generic messages and instead aim to provide value and build relationships.

Balancing Marketing and Branding

When it comes to personal branding, it's important to strike a balance between marketing and brand-building efforts. Utilize both approaches effectively.

Personal Branding Perspective

• Incorporate elements of personal branding into the front part of your profile.

• Use your profile as an opportunity to showcase what you do and stand for.

• Consider using your profile as a billboard for events and promotions.

Optimizing Hashtags for Content Visibility

Optimizing hashtags is essential for increasing content visibility on LinkedIn. Align your content pillars with relevant hashtags that add value consistently.

Choosing Relevant Hashtags

• Ensure that the hashtags you use align with your content pillars.

• Create content consistently around these hashtags to increase visibility.

• Consider using popular hashtags with a higher number of followers to reach a wider audience.

Leveraging LinkedIn's Potential

With nearly one billion users on LinkedIn, there is immense potential to tap into a larger audience and increase visibility.

Maximizing Hashtag Visibility

• Utilize hashtags that have a high number of followers to increase visibility.

• Align your content with these hashtags to attract more people to your profile.

• Leverage the platform's potential by consistently creating valuable content.

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Optimizing Your LinkedIn Profile

In this section, the speaker discusses the importance of optimizing your LinkedIn profile and provides tips on how to do so effectively.

Using a First Person Perspective

• It is recommended to speak from a first person perspective rather than a third person perspective when writing your bio on LinkedIn.

• By doing so, you can create a more personal connection with others and showcase your unique experiences and achievements.

Highlighting Relevant Experience

• Ensure that you include all relevant experience in your profile, even if it may not seem directly related to your current position.

• Sharing past jobs or experiences allows for commonality and connection with others, which can lead to building relationships and creating opportunities.

Showcasing Accomplishments

• Emphasize significant milestones or achievements in your career journey, such as starting a company or selling a business.

• This helps inspire others by demonstrating that success is attainable through hard work and starting from humble beginnings.

Adding Value through Detailed Information

• Provide sufficient information about each company or role you have been associated with.

• Including specific details about your responsibilities, accomplishments, and impact adds value to your profile and increases visibility in search results.

Utilizing Featured Sections on LinkedIn

This section focuses on utilizing the featured sections on LinkedIn profiles to enhance visibility and engagement.

Importance of Featured Sections

• The speaker emphasizes the significance of having a featured section on your LinkedIn profile.

• Featured sections act as news headlines that highlight important aspects of your professional journey.

Showcasing Diverse Content

• Use the featured section to display various types of content such as newsletters, popular posts, articles featuring you, podcasts you have appeared on, or testimonials from clients or colleagues.

• Including diverse content helps engage visitors and provides a comprehensive view of your expertise and accomplishments.

Building Relationships through Featured Content

• By featuring podcasts or videos where you are interviewed, visitors can hear your voice and get to know you better.

• This helps build a stronger connection with your audience and encourages them to reach out for collaboration or assistance.

Regularly Updating Featured Sections

• It is recommended to update the featured sections regularly to ensure that the content displayed aligns with your current goals and achievements.

• By keeping the featured sections up-to-date, you can maximize their impact in attracting potential clients or opportunities.

Crafting an Engaging LinkedIn Profile

In this section, the speaker discusses strategies for creating an engaging LinkedIn profile that educates, inspires, and attracts relevant connections.

Avoiding Sales-Oriented Approaches

• Instead of using LinkedIn as a platform solely for sales pitches, focus on educating and inspiring your audience.

• The goal is to draw people in by addressing their pain points and positioning yourself as a solution provider rather than aggressively selling.

Storytelling in the About Section

• Utilize emojis in the about section to make it visually appealing.

• Craft a compelling story that highlights who you are, where you have been, where you are now, and where you are going professionally.

Comprehensive Experience Showcase

• Include all relevant experiences in your profile, showcasing different companies or ventures you have been involved with.

• Highlight any entrepreneurial endeavors or significant career milestones to demonstrate your expertise and credibility.

Balancing Branding with Niche Focus

• While branding is important, ensure that your profile also reflects your niche focus.

• Strive to educate and inspire within your specific area of expertise rather than trying to appeal broadly to everyone.

These notes provide an overview of key points discussed in the transcript. For more detailed information, please refer back to the original transcript.

Career Journey and Story

The speaker emphasizes the importance of thinking about one's career journey and story as a way to inspire others. They encourage adding details to LinkedIn profiles that may not be included, such as high school, licensing certifications, volunteering experiences, and projects.

Key Points:

• Reflect on your career journey and story to inspire others.

• Add additional details to your LinkedIn profile, such as high school information and licensing certifications.

• Include volunteering experiences and projects to showcase your involvement in the community.

• Fill out all relevant sections on LinkedIn, including education, positions, career breaks, licenses, projects, courses, recommendations, test scores, languages spoken, causes supported.

• Utilize the Publications section on LinkedIn to share articles or podcasts you have been involved in.

Skills on LinkedIn Profile

The speaker discusses the importance of selecting skills for your LinkedIn profile. They explain how skills can be adjusted and reordered based on what you want to be known for. The more endorsements you receive for a skill, the higher it will weigh on your profile.

Key Points:

• Choose skills that align with what you want to be known for when people search for you on LinkedIn.

• Reorder your top three skills by dragging them around in the skills section of your profile.

• Endorsements from others contribute to the weight of a skill on your profile.

• Consider bringing up skills related to small and medium-sized businesses (SMBs) if that is an area of expertise.

Unusual Skills

The speaker talks about unusual or unfamiliar skills listed on their own LinkedIn profile. They highlight the ability to customize skills by adding new ones if they are not already available on LinkedIn.

Key Points:

• Some skills listed on LinkedIn profiles may be unfamiliar or unusual.

• Customize your skills by adding new ones that are not already available on LinkedIn.

• Endorsements for specific skills can help increase visibility and searchability on the platform.

Small Medium Organizations (SMOs)

The speaker discusses the term "SMO" listed as a skill on their LinkedIn profile. They express uncertainty about its meaning and speculate that others may also be unsure. They emphasize the importance of clarifying unfamiliar terms or acronyms.

Key Points:

• "SMO" stands for Small Medium Organizations, according to the speaker's understanding.

• Uncertainty exists regarding the exact meaning of "SMO."

• It is important to clarify unfamiliar terms or acronyms to ensure accurate representation on your profile.

LinkedIn Recommendations and Profile Optimization

In this section, the speaker discusses the importance of LinkedIn recommendations and optimizing one's profile for better visibility.

LinkedIn Recommendations

• LinkedIn recommendations stand the test of time and can be viewed as a testament to one's skills and abilities. They can go back many years.

• Verified by LinkedIn, these recommendations can be used on personal websites for marketing purposes.

• Viewers are encouraged to offer recommendations on Evan's LinkedIn profile to enhance his profile's credibility.

Profile Optimization

• It is important to make slight adjustments to improve overall profile quality.

• The speaker suggests adding interests that align with one's professional goals and following influential voices in the industry.

• Following relevant companies, groups, newsletters, and schools helps increase visibility in search algorithms.

• Filling out all available information on the profile increases indexing and allows others to find you more easily.

Content Strategy on LinkedIn

This section focuses on content strategy for maximizing engagement on LinkedIn.

Content Engagement

• With over a billion users on LinkedIn, only about three million regularly post content. However, there are nine billion weekly content impressions available.

• To maximize engagement, it is important to avoid linking off-site in posts as social media platforms tend to penalize such behavior.

• Utilizing hashtags is crucial for increasing visibility. The speaker recommends associating five hashtags with creator mode on LinkedIn for a boost in reach.

Creating Compelling Content

• The 10/20/70 method of content creation is suggested:

• 10% should be personal content that allows viewers to connect with you as an individual

• 20% should focus on company-related topics without being self-promotional

• 70% should add value by educating and inspiring the audience

Summary: Personalization and Value in LinkedIn Content

This section summarizes the importance of personalization and value in LinkedIn content.

• Personalization is key to building connections on LinkedIn. Sharing personal aspects that create commonalities with the audience helps establish rapport.

• Company-related content should focus on storytelling and showcasing how you have helped others rather than self-promotion.

• Adding value through educational and inspiring content is crucial for engaging the audience.

• By following these strategies, one can position themselves as a problem solver and make a positive impact on the world.

Lack of Content and Dwell Time on LinkedIn

The speaker discusses the need for more content on LinkedIn to increase dwell time and engagement.

Insufficient Content for More Button

• There is a lack of content on LinkedIn, resulting in the absence of a "more" button.

• Users are looking for more substantial content that increases dwell time.

Utilizing PDFs for Carousel Mode

• Instead of loading pictures, it is recommended to upload PDFs on LinkedIn.

• Uploading a PDF allows users to scroll through and view the content in carousel mode.

Maximizing Engagement with PDFs on LinkedIn

The speaker explains how to optimize engagement by utilizing PDFs on LinkedIn.

Loading PDF as Carousel Post

• To create a carousel-style post, upload a PDF instead of loading individual pictures.

• This format enhances visibility and encourages users to spend more time engaging with the content.

Profiling vs. Providing Actionable Advice

The speaker emphasizes the importance of providing actionable advice rather than just profiling individuals.

Helping People Become Thought Leaders

• In addition to profiling influential figures like Joe Dispenza or Tony Robbins, focus on helping people become thought leaders.

• Provide actionable advice regularly to engage with the audience and spread your message effectively.

Engaging with Commenters and Followers

The speaker highlights the significance of engaging with commenters and followers on LinkedIn.

Importance of Team Engagement

• It is crucial to have team members actively engaging with commenters and followers.

• Lack of engagement can negatively impact visibility and user interaction.

Leveraging Initial Hours for Visibility

The speaker discusses the criticality of engaging with the audience during the first hour of a post's publication.

Engaging Back with Audience

• During the initial 60 to 90 minutes after a post goes live, actively engage with commenters and followers.

• This engagement increases visibility and encourages further interaction.

Importance of Captions on LinkedIn Videos

The speaker emphasizes the significance of adding captions to videos on LinkedIn.

Utilizing Captions for Accessibility

• Many users on LinkedIn prefer watching videos with captions.

• Enable auto-captions or manually add captions to enhance accessibility and engagement.

Uploading Transcripts for Enhanced Accessibility

The speaker recommends uploading transcripts to improve accessibility and user experience.

Benefits of Transcript Upload

• Uploading a transcript makes it easier for users to consume content.

• It enhances accessibility and allows users to quickly search for specific information within the video.

Consistency in Posting Frequency on LinkedIn

The speaker advises maintaining consistency in posting frequency on LinkedIn.

One Post per Day Strategy

• Instead of overwhelming your audience with multiple posts, focus on one high-quality post per day.

• Consistent daily posting helps maintain engagement without overwhelming your audience.

Optimizing Profile Description and Adding Newsletters

The speaker provides recommendations for optimizing profile description and utilizing newsletters on LinkedIn.

Enhancing Profile Description

• Add more description to your profile to provide additional context about yourself or your brand.

• Tailor the content to resonate with your target audience effectively.

Leveraging Newsletters for Engagement

• Incorporate newsletters into your LinkedIn strategy as they offer high deliverability.

• Utilize newsletters to engage with your audience and drive traffic to your content.

Setting Ambitious Goals and Utilizing LinkedIn Newsletters

The speaker encourages setting ambitious goals and utilizing LinkedIn newsletters for engagement.

Setting Higher Subscriber Goals

• Aim for higher subscriber goals, such as reaching 35 million subscribers or beyond.

• Think big and leverage LinkedIn newsletters to achieve significant engagement.

Uploading Existing Newsletters on LinkedIn

The speaker explains how to upload existing newsletters on LinkedIn.

Utilizing LinkedIn Newsletters Feature

• If you already have a newsletter, simply upload it on LinkedIn's newsletter feature.

• This allows you to reach a wider audience and benefit from the platform's high deliverability.

Building a Newsletter to Summarize Content

In this section, the speaker discusses the importance of creating a newsletter to summarize content and engage with the audience.

Creating a Newsletter

• Newsletters are a great way to summarize what happened in a month or week, highlight top YouTube videos and podcasts, and provide valuable information.

• By sending newsletters via email, you can reach your audience directly in their inbox, ensuring high deliverability.

• It is recommended to have a consistent schedule for newsletters and avoid posting multiple times in one day on LinkedIn.

• Posting twice in one day requires significantly more engagement to achieve the same visibility as the first post.

• To create a newsletter on LinkedIn, click on "Create your newsletter" in the top right corner of the page.

• Newsletters can include various elements such as images, videos, slides, links, and snippets to cater to different preferences of how people digest information.

Shifting from Broad Messaging to Thought Leadership

This section focuses on shifting from broad messaging to thought leadership by targeting specific subsegments of your audience.

Targeting Subsegments

• Instead of trying to appeal to everyone, it is more effective to focus on thought leadership within specific subsegments of your audience.

• This strategic shift allows for more targeted messaging that resonates with a particular group's interests and needs.

Leveraging Articles for Long-Term Visibility

The speaker emphasizes the long-term visibility potential of articles on LinkedIn and provides tips for leveraging them effectively.

Repurposing Articles

• Articles posted on LinkedIn have long-lasting visibility due to their high indexing both within LinkedIn and search engines like Google.

• Repurpose articles from your website onto LinkedIn for better visibility since LinkedIn has excellent indexing capabilities.

• Sharing article links across platforms like Pinterest can further enhance their visibility and indexing.

Enhancing Profile and Content Strategy

This section highlights the importance of optimizing your LinkedIn profile and content strategy to increase visibility and engagement.

Profile Optimization

• Make sure to showcase more about yourself, your experiences, and future goals on your LinkedIn profile.

• Flush out your profile with relevant information that reflects who you are, where you've been, what you're doing, and where you're going.

Content Strategy

• Be intentional with your content by using hashtags to increase discoverability.

• Add captions to videos for better accessibility and engagement.

• Pay attention to the Moz score on LinkedIn, which indicates how well content is indexed on Google.

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New Section

In this section, the speaker discusses the challenges of cold calling and spamming on LinkedIn. They emphasize the importance of being intentional and engaging with the audience to draw them in.

Frustration with Cold Calling and Spamming on LinkedIn

• Many people dislike cold calling and spamming on LinkedIn.

• The average person on LinkedIn has less than 1% engagement.

• Being innovative and intentional is crucial for effective LinkedIn usage.

Engaging with the Audience

• Engaging with people who engage with you is important.

• Acknowledging profile views and reaching out to start conversations can help build relationships.

• LinkedIn Sales Navigator is a useful tool for drawing in your audience.

Intentional Relationship Building

• Using a feature on LinkedIn, it's possible to identify the ideal audience that has posted in the last 30 days.

• By liking posts, commenting, and reaching out, you can be intentional about building relationships.

• Appreciating others' content and engaging with them creates opportunities for conversation.

Managing Comments and Outreach

• It can be challenging to keep up with comments on multiple platforms.

• Having a team member handle initial responses can be helpful.

• Sending messages from your account but mentioning that it's someone from your team can work well.

Treating People as Humans Online

• Showing appreciation is essential when connecting with others online.

• Starting conversations by thanking individuals for engaging or posting great content creates advocacy.

New Section

In this section, the speaker emphasizes the importance of appreciating others' contributions on LinkedIn. They share examples of how they reach out to express gratitude and build connections.

Appreciation and Building Connections

• Expressing gratitude for likes, engagement, and content is crucial.

• Acknowledging others' contributions creates a positive impression.

• Building connections through appreciation can lead to new opportunities.

Personalized Appreciation Messages

• Sending personalized messages to individuals who engage with your posts shows genuine interest.

• Mentioning specific actions or content they engaged with helps establish a connection.

• Avoid immediately pitching or selling in these initial messages.

New Section

In this section, the speaker discusses their approach to treating people like human beings online. They highlight the importance of starting conversations with appreciation and genuine interest.

Treating People Like Human Beings Online

• The speaker's approach is based on treating others as they would in real life.

• Starting conversations with appreciation and genuine interest builds rapport.

• Connecting on a personal level before pitching or selling is essential.

Overall, the speaker emphasizes the need for intentional relationship building on LinkedIn by engaging with the audience, showing appreciation, and treating people as human beings. They provide practical examples of how to connect authentically and build meaningful connections on the platform.

Building Conversations and Providing Value

In this section, the speaker discusses the importance of engaging in conversations with potential clients and providing value to them. By asking qualifying questions and making it about the client, one can create a flow state of conversation and offer value based on their needs.

Engaging in Conversations

• The speaker emphasizes the need to go back through conversations and endorse them again.

• By asking qualifying questions, one can understand where the client is at and make the conversation about them.

• Providing little hits of dopamine during the conversation helps put the client in a flow state.

Providing Value

• The speaker highlights that they constantly engage in mini-conversations with their clients.

• Within seven days, they aim to provide value based on what has been discussed.

• Appreciation, compliments, asking about the client's needs, and offering value are key aspects of these conversations.

Qualifying Questions

• Instead of asking yes or no questions like "Do you make a million dollars?", mindset-oriented questions are asked.

• These questions help understand how someone thinks and where they are in their entrepreneurial journey.

• Based on their response, appropriate resources or offers can be provided.

Creating Advocates

• By offering free resources such as PDF starter kits or books, advocates can be created.

• Advocates have the potential to bring thousands of clients if treated well.

• Leaving a positive impression on your audience by engaging with them and offering valuable content is crucial.

Team Collaboration for Relationship-Based Outreach

This section focuses on team collaboration for relationship-based outreach. It discusses how to handle messages from others on behalf of oneself or one's team. The goal is to promote products or services in a relationship-based manner rather than through cold outreach.

Handling Messages from Others

• When receiving messages from others, it is important to clarify who is responding.

• Messages should be signed as "from Evan's team" or similar if it is not directly from the person.

• The speaker mentions the possibility of hiring a team or outsourcing this aspect.

Relationship-Based Outreach

• Instead of cold outreach, the focus is on engaging with people and answering their questions.

• Offering free resources like books or PDFs can be a way to provide value and promote products/services.

• Building advocates who love and appreciate your brand is essential for long-term success.

Pricing and Evergreen Programs

This section covers pricing strategies and the concept of evergreen programs. The speaker explains how they have documented their processes to offer an evergreen program that teaches clients how to build their brand, leverage AI, and create messaging sequences.

Pricing Strategies

• The speaker mentions having different pricing options based on the level of service required.

• From Elite clients who receive comprehensive brand-building services to those who only need help with booking their brand, there are various pricing tiers available.

Evergreen Programs

• An evergreen program has been developed that teaches clients how to build their brand effectively.

• It covers aspects such as messaging, content creation, leveraging AI tools, and creating effective messaging sequences.

• This program can be used by individuals or teams looking to enhance their branding efforts.

Fostering Advocacy and Respectful Treatment

This section emphasizes the importance of fostering advocacy among clients. By treating them with respect and providing valuable content, they become powerful voices for promoting one's brand. Respectful treatment forms the core of the speaker's service.

Fostering Advocacy

• Advocates are more powerful than regular clients as they can bring in thousands of new clients through word-of-mouth promotion.

• Treating advocates well involves appreciating and valuing them, as well as providing valuable content.

• The goal is to raise one's voice and create a community of people who love and appreciate the brand.

Respectful Treatment

• Treating clients with respect is crucial for building long-term relationships.

• Responding to questions, engaging with the audience, and offering valuable resources are ways to show respect.

• The speaker emphasizes that their service revolves around creating advocates first before turning them into clients.

Using AI on LinkedIn to Reach Ideal Audiences

In this section, the speaker discusses how LinkedIn is utilizing AI to help users reach their ideal audiences and make a positive impact on the platform.

AI Initiatives on LinkedIn

• Collaborative articles: LinkedIn is creating tasks for different topics such as marketing, branding, and YouTube. Users can add their points of view to these articles, making them more interactive and increasing visibility.

• Indexing based on engagement: LinkedIn indexes users' content based on how others engage with it. This allows for increased visibility and recognition as an expert in specific fields.

Leveraging AI for User Experience

• Getting rid of fake followers and bad content: LinkedIn uses AI to identify and remove fake followers and low-quality content from the platform.

• Profile building and resume creation: AI is also used to assist users in building their profiles and creating resumes.

Finding AI-related Options on LinkedIn

• Search by topic or title: Users can search for specific topics or titles related to AI initiatives on LinkedIn to find relevant pages and discussions. For example, searching for "thought leadership" or "leadership" can lead to pages with valuable insights.

Adding Value and Communicating Leadership

The speaker discusses the importance of adding value and effectively communicating leadership and vision on LinkedIn. They mention that it is easy to do so in a concise post of 750 characters or less.

Strategies for Adding Value and Communication

• It is important to identify where you can add value on LinkedIn.

• Develop a strategy for effectively communicating your leadership and vision.

• Utilize the limited space of a LinkedIn post (750 characters) to convey your message quickly and easily.

Leveraging LinkedIn's Top Voices Feature

The speaker explains how LinkedIn's "Top Voices" feature can help increase visibility on the platform. They mention that LinkedIn will send emails featuring individuals who consistently add value through their content.

Benefits of Being Featured as a Top Voice

• Being featured as a Top Voice on LinkedIn can help attract more followers and connections.

• LinkedIn sends emails to relevant audiences based on their interests, hashtags, and categories they follow.

• This feature helps draw attention to individuals who consistently provide valuable content.

Using AI for Content Creation

The speaker discusses the use of artificial intelligence (AI) tools like GPT (Generative Pre-trained Transformer) or SWELL for content creation. They emphasize the importance of maintaining an authentic voice when using AI-generated content.

Pros and Cons of AI Content Creation

• AI tools like GPT or SWELL can be used to generate written content from interviews or other sources.

• While AI can create a basis for an article, it lacks emotional connection that humans bring to their writing.

• Emotional ties are crucial in engaging readers, as human decisions are often influenced by emotions.

• Use AI as a tool to create an outline or prompts, but ensure the final content reflects your authentic voice.

Leveraging AI for Content Creation

The speaker shares their experience of leveraging AI tools like Jarvis.ai (now Jasper.ai) for content creation. They highlight the importance of maintaining a human touch and emotional connection in content.

Using AI as a Tool

• AI tools like Jarvis.ai can assist in generating content and understanding your voice.

• However, it is essential to add the emotional tie that only humans can provide.

• Computers cannot generate emotions, and content without emotional connection may be perceived as indifferent or a waste of time.

• Use AI to create an outline or basis for an article, but make sure to infuse it with your own emotions and personality.

Using AI as a Research Tool

The speaker discusses how AI can be used as a research tool to create high-quality content. They emphasize the importance of using AI effectively rather than relying solely on it.

Maximizing the Potential of AI

• Understand how to use AI effectively as a research tool.

• Avoid relying solely on AI-generated content without personal expertise.

• Use tools like Merlin to help outline and adjust responses when engaging with others' posts on LinkedIn.

• Adding insightful information on other people's posts helps increase visibility and engagement.

Adding Value through Insightful Comments

The speaker introduces Merlin as a useful tool for adding value through insightful comments on LinkedIn posts. They emphasize the importance of providing valuable contributions rather than generic compliments.

Enhancing Engagement with Insightful Comments

• Merlin is a helpful tool for outlining responses and providing valuable insights on others' LinkedIn posts.

• Instead of generic compliments, focus on adding value and insights to the content.

• Engaging with influential individuals like Ariana Huffington can help increase visibility and attract a larger audience.

Leveraging AI for Client Engagement

The speaker discusses how they use AI tools to engage with clients on LinkedIn. They emphasize the importance of providing insightful comments daily.

Daily Engagement with Clients

• Engage with clients daily on LinkedIn by adding five to ten insightful comments.

• Use AI tools like Merlin to outline responses and ensure valuable contributions.

• Providing consistent value through engagement helps build relationships and attract more connections.

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Using AI to Enhance, Not Replace

The speaker discusses the potential of using AI as a tool to assist in creating content without replacing human input.

Leveraging AI for Content Creation

• AI can be used to provide an outline or suggestions for content creation.

• It should be used as a tool to enhance one's own knowledge and expertise.

• The goal is not to rely solely on AI-generated content but to incorporate personal insights and expertise.

LinkedIn's Integration of AI

The speaker mentions that LinkedIn is testing the integration of AI into their platform, specifically for helping users create posts.

LinkedIn's Testing of AI Integration

• LinkedIn is currently testing the use of AI to assist users in creating posts.

• This integration aims to provide support in generating content ideas.

• However, it raises concerns about an influx of content that individuals did not personally create.

Utilizing Tools Effectively

The speaker emphasizes the importance of how tools are used rather than being controlled by them. They also mention their availability for further engagement.

Effective Tool Usage and Engagement

• It is crucial to understand how to effectively utilize tools like AI.

• Having a notepad full of ideas demonstrates the potential impact of utilizing such tools.

• The speaker invites people to connect with them on LinkedIn and encourages personalized messages explaining why they follow or admire their work.

• Their website standoutauthority.com is mentioned as another platform for engagement, but they prefer conversations on LinkedIn.

Building Relationships through Personal Messages

The speaker highlights the value of receiving personalized messages from connections on LinkedIn and explains how it helps build better relationships.

Importance of Personal Messages

• When connecting on LinkedIn, the speaker requests that individuals send a personal message explaining why they follow or admire their work.

• This not only helps them understand their audience but also fosters stronger relationships.

• The speaker's website standoutauthority.com is mentioned as an additional resource, but they prefer conversations on LinkedIn.

Updates to LinkedIn Profile

The speaker shares the updates made to their LinkedIn profile following the discussion with Josh.

Updates to LinkedIn Profile

• The speaker showcases changes made to their LinkedIn profile, including a new headline and updated bio.

• They mention being focused on helping thought leaders share their message and solving significant problems.

• Featured links are added to highlight both paid services and free resources available.

• Recent content additions include articles related to thought leadership success and scaling businesses.

Summary of LinkedIn Profile Updates

The speaker provides a summary of the changes made to their LinkedIn profile since the one-on-one session with Josh.

Summary of Profile Updates

• Broken links in the profile have been fixed, ensuring all links are functional.

• A high school affiliation has been included in the profile information.

• Overall, these updates reflect progress in aligning the profile with desired goals and incorporating feedback received from Josh.

Investing in Outreach Services

The speaker discusses their decision to hire Josh's team for outreach services and emphasizes that it goes beyond simply gaining followers or growing brand presence.

Importance of Outreach Services

• The speaker plans to hire Josh's team for a minimum six-month period for outreach services.

• This investment aims at generating sales rather than solely focusing on increasing followers or brand growth.

• Josh's team will engage with potential connections, offer opportunities, and potentially lead to conversions such as joining The Mastermind or Movie Makers.

Building vs. Buying Expertise

The speaker contemplates the decision between building expertise in LinkedIn marketing or hiring professionals to handle it.

Building vs. Buying Expertise

• The speaker acknowledges the option of investing time and effort into learning LinkedIn marketing themselves.

• However, they also consider the value of buying expertise by hiring professionals like Josh's team.

• Time, energy, and limited resources are factors influencing this decision.

• In the early stages of a business, building expertise may be necessary due to budget constraints.

• As the business grows, buying expertise becomes a viable option for optimizing time and focusing on other aspects.

Investing Time and Resources Wisely

The speaker emphasizes the importance of investing time and resources wisely based on available options.

Making Strategic Investments

• Entrepreneurs must decide whether to build or buy when faced with new opportunities.

• Initially, building is often necessary due to limited resources.

• As businesses grow, buying expertise can be more efficient and effective.

• Personal passion and curiosity may influence decisions to continue building rather than buying.

These notes provide a comprehensive summary of the transcript while utilizing timestamps when available.

Reflecting on LinkedIn Profile

In this section, the speaker encourages the audience to check out their LinkedIn profile and content over the next six months. They mention a previous episode with Devon Ben, an NBA mindset coach, and invite viewers to watch the video.

Evaluating LinkedIn Profile

• The speaker suggests reviewing their LinkedIn profile and content.

• They ask for feedback on whether it has improved or not.

• Mention of a previous episode with Devon Ben, an NBA mindset coach.

• Encouragement to watch the video alongside the speaker.

Timestamps are not available for bullet points in this section.