Introduction to Gearu

In this section, Russell Brunson introduces Gearu and explains what it is, how it works, and why he bought it.

What is Gearu?

• John Reese was the first person to make over a million dollars in a day selling a course.

• Shortly after launching ClickFunnels, John Reese created a product called Gearu.

• Gearu is funnel simulation software that allows you to map out an entire funnel and simulate what would happen if traffic was sent through it.

How does Gearu work?

• After mapping out an entire funnel on Gearu, you can simulate what would happen if traffic was sent through it by setting up traffic and conversion rates for each page.

• You can tweak around with the simulation until you figure out what needs to be done for the funnel to be successful.

• After launching the funnel in real life, you can go back to Gearu and plug in actual stats and numbers to see how well the funnel is performing.

Why did Russell buy Gearu?

• Russell had previously bought Traffic Secrets from John Reese and had given money for every business he ever created.

• Russell bought Gearu because he saw its potential as a tool for simulating funnels before launching them.

The Upsell

In this section, Russell talks about how he ended up buying Guru and the upsell.

How it Started

• John wouldn't sell licenses together to give to all of you guys.

• John came back to me said okay I'm ready to sell Guru do you want to buy it as well.

Should We Buy Another Company?

• We just bought magnetic Market we just bought boomley we were in debt a lot of money especially from buying boom.

• Brad Callen did different on that funnel that made that company blow up why was it doing 40 million dollars a year.

• I knew that what I could do with yuru by just shifting the way the funnel was structured to modeling what we had done in Dudley and Toonly.

Transitioning the Funnel Structure

In this section, Russell talks about transitioning the funnel structure for Guru.

Improvements on Software

• Initial step one of the process was again keep things working it's like you know keep traffic keep things happening but then some improvements on software we want to make so it was getting the dev team to make these improvements some tweaks and some changes and things just to make the software a little bit better.

Transitioning Funnel Structure

• The big one was to transition the funnel structure from uh what it was before into the model that Brad Callum had perfected with The Doodly and Toonly funnels.

• That's what we've been working on for the last couple months and I'm happy to announce well by the time you guys watch this uh that funnel could and should be actually live.

Creating More Non-Russell Based Front Ends

In this section, Russell talks about his personal goal of creating more non-Russell based front ends.

Non-Russell Based Front-Ends

• As crazy that Russell wrote a book and Russell another book and he Russell has it as a webinar Russ like all these things like it's tough because Russell is Click funnels and there's never any separation right.

• Dan Kennedy is a face for click funnels he's written like 40 books we have 40 uh potential funnels coming in all bringing people into uh magnetic marketing which then brings people into click funnels right doodly toonly those are all uh non-russell based front ends Guru is a non-russell based front-end you'll see many more of these rolling out over the next year or two.

Introduction

In this section, Russell Brunson introduces the software and explains its benefits for marketers and agencies.

Benefits of the Software

• The software is powerful and has been used by customers for a couple of years.

• It allows marketers to do funnel simulations, which is useful for agencies when explaining funnels to clients.

• Funnel simulations help clients understand the process and make it easier to call funnel audibles.

Funnel Audibles

In this section, Russell Brunson explains what funnel audibles are and why they are important.

What Are Funnel Audibles?

• A funnel audible is like an audible in football where the quarterback changes the play at the line of scrimmage.

• Most funnels don't work on day one, so it's important to be able to change them based on data.

• Funnel hacking can help you make educated guesses about what will work in your market.

Conclusion

In this section, Russell Brunson talks about how people often give up on funnels too soon and reminds viewers that most funnels don't work on day one. He encourages viewers to keep trying and making adjustments until they find success.

Final Thoughts

• Many people try funnels but give up too soon when they don't see immediate success.

• It's important to remember that most funnels don't work on day one.

• Keep trying and making adjustments until you find success.

Introduction

In this section, Russell Brunson talks about the importance of managing expectations when starting a new project.

Managing Expectations

• It's important to manage your expectations when starting a new project.

• Don't expect to be successful right away.

• You may not be good at first, but you can make tweaks and changes based on feedback from the market.

Getting Feedback

In this section, Russell Brunson talks about the importance of getting feedback from the market and using that data to make improvements.

Using Feedback

• The market will tell you what's working and what's not.

• Use data to make informed decisions about what needs improvement.

• Look for areas where people drop off or leave negative comments.

Gearu Funnel Simulations

In this section, Russell Brunson introduces Gearu and how it can help with funnel simulations.

Gearu Features

• Gearu allows for quick funnel simulations.

• It helps identify areas where improvements can be made in the hook, story, or offer.

• It is a powerful tool for ClickFunnels members.

Conclusion

In this section, Russell Brunson summarizes the episode and encourages viewers to try out Gearu.

Episode Summary

• This episode tied together principles from previous episodes.

• The goal is to give viewers ideas and strategies they can use in their own businesses.

• Viewers are encouraged to try out Gearu by visiting gearu.com.