These Mistakes Kill 92% of YouTube Channels...

Mistakes Small YouTubers Make and How to Avoid Them

In this video, Jake and his guest discuss common mistakes that small YouTubers make and how to avoid them. They cover topics such as video strategy, title specificity, title length, and more.

Not Knowing Your Video Strategy

• Before making a video, determine your strategy: Are you trying to rank in search or get traffic from browse/suggested?

• Write titles and structure videos based on your strategy.

• Don't make a video until you know your title and maybe even have an idea for your thumbnail.

Being Too Specific with Titles

• Don't get too specific with titles if you're trying to attract a broad audience.

• Use labels, talk in extremes, tell stories instead of using specific names.

• If you're trying to rank in search, be specific enough to answer the audience's question.

Having Titles That Are Too Long

• Shorten titles while still writing great ones.

• YouTube truncates long titles so don't put important information after the "...".

• Be concise but clear.

Conclusion

Overall, small YouTubers can avoid common mistakes by knowing their video strategy before making a video, being specific enough for search but not too specific for browse/suggested views, and keeping titles concise yet informative.

Using Past Data and Knowing Your Audience to Grow on YouTube

In this video, the speaker discusses two common mistakes that YouTubers make: not looking at past data and not knowing their audience. The speaker emphasizes the importance of using past data to ensure that you're not wasting your time producing videos that nobody wants to watch. Additionally, the speaker stresses the need for YouTubers to know their audience in order to create content that better suits their viewers.

Using Past Data

• Modeling success is the easiest and fastest way to grow on YouTube.

• Look at your competitors' channels to see what works for them and what didn't work for them.

• Using past data is the best way to ensure that you're not wasting your time producing videos that nobody wants to watch.

Knowing Your Audience

• Not knowing your audience is the most important mistake that YouTubers should avoid.

• You need to know what your viewers want to achieve, what they don't want to achieve, and what their hopes, dreams, fears, and goals are.

• Knowing why people are watching your channel will help you avoid making videos that flop.

Conclusion

• To learn more about how Jake helped the speaker start a successful YouTube channel, check out another conversation by clicking on the screen.