5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

个人品牌的重要性

本节讨论了个人品牌的概念,强调了它不仅是自夸和自我推广,更重要的是塑造声誉和他人对你的看法。

确定个人品牌

  • 个人品牌是他人听到你的名字时会想到什么,以及在你不在场时别人如何评价你。
  • 需要做出有意识的决定来控制个人品牌,确保其符合预期。
  • 第一步是明确个人品牌的目标,确定希望实现什么。

确定目标与知名度

  • 写下具体目标,并努力朝着明确的结果前进。
  • 确定想要为何而知名,深入挖掘工作背后的动机和方式。
  • 张扬独特之处,在行业中脱颖而出,列出自己所拥有的专长和才能。

建立强大个人品牌

探讨了如何建立一个引人注目且有意义的个人品牌,并向观众展示您可以提供技能、知识和价值。

定义受众与使命宣言

  • 确定受众群体,并思考如何帮助他们。
  • 将所有答案汇总成一个使命宣言,描述您是谁、做什么、为谁做以及您可以创造怎样改变。

在线建立个人品牌

LinkedIn的重要性

在LinkedIn上,关键是要帮助他人。分享与你所在行业相关的有趣文章,发布可以让同事受益的想法或观点,并喜欢或评论你关注的人发布的帖子。关键是始终以一种既强化个人品牌又为他人带来价值的方式参与。这个品牌过程是一个个人成长的机会。

LinkedIn发展策略

  • 在LinkedIn上分享有用信息,如行业相关文章。
  • 发布能让同事受益的想法或观点。
  • 喜欢或评论你关注者发布的内容。
  • 参与交流时要强调巩固个人品牌和为他人创造价值。
Channel: TED
Video description

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar -- and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: http://ted.com/membership Follow TED on Twitter: http://twitter.com/TEDTalks Like TED on Facebook: http://facebook.com/TED Subscribe to our channel: http://youtube.com/TED TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TheWayWeWork