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5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series
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5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

Personal Branding: Building Your Reputation Online

In this section, the speaker discusses the concept of personal branding and its significance in today's interconnected world.

Understanding Personal Branding

  • Personal brand is not just about self-promotion but about reputation.
  • Every interaction online shapes your reputational narrative.
  • Taking control of your personal brand involves intentional decision-making.

Defining Your Personal Brand Goals

This part focuses on setting clear goals for your personal brand and identifying what you want to be known for.

Setting Clear Goals

  • Define specific goals for your personal brand.
  • Identify how you want to be perceived professionally beyond job titles.
  • Highlight unique qualities and expertise to stand out in your industry.

Crafting Your Mission Statement

Crafting a mission statement that encapsulates who you are, what you do, and the transformation you bring to others' lives.

Developing a Mission Statement

  • Create a mission statement that defines your identity, work, audience, and impact.
  • Tailor the mission statement based on your career path and aspirations.

Building Your Online Presence

Discusses the importance of a personal website and social media in shaping your online reputation.

Establishing an Online Presence

  • Utilize a personal website for full control over your online image and storytelling.

LinkedIn Branding Strategies

In this section, the speaker discusses effective strategies for personal branding on LinkedIn, emphasizing the importance of being helpful to others and engaging in a way that adds value while reinforcing one's personal brand.

LinkedIn Branding Strategies

  • Being active on LinkedIn is crucial for personal branding.
  • Focus on helping others by sharing relevant articles, posting beneficial ideas or opinions, and interacting with posts from those you follow.
  • Engagement should aim to strengthen your personal brand and provide value to your network simultaneously.
Channel: TED
Video description

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar -- and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: http://ted.com/membership Follow TED on Twitter: http://twitter.com/TEDTalks Like TED on Facebook: http://facebook.com/TED Subscribe to our channel: http://youtube.com/TED TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TheWayWeWork