Introduction and Welcome

Opening Remarks

• The speaker greets the audience, expressing excitement about a successful Thursday and welcoming new members to the community.

• A humorous moment occurs when the speaker receives an unexpected call from "MLM payout," hinting at industry disruption.

Company Updates

Growth and New Products

• The speaker highlights that Liv Good is rapidly growing, emphasizing ongoing improvements and innovations within the company.

• Anticipation builds for announcements regarding new products and tools, indicating a proactive approach to product development.

Product Development Challenges

Compliance and Quality Control

• Discussion on compliance with changing hemp laws, stressing the importance of maintaining high-quality standards despite regulatory challenges.

• Introduction of a new certified organic CBD gummy product, which presents formulation challenges due to stringent USDA requirements.

Upcoming Product Releases

Focus on Health Supplements

• Two key upcoming products are highlighted: liver support supplements and 100% USDA certified organic fiber, addressing common dietary deficiencies.

• Emphasis on the significance of fiber in diets; most people do not consume enough, making this product essential for health improvement.

New Product Reveal

Whipped Hollow Balm Introduction

• The unveiling of a new product called Whipped Hollow Balm takes place as Lisa returns from the warehouse with it.

Whipped Tallow Bomb: A Skincare Revolution

Overview of the Whipped Tallow Bomb

• The whipped tallow bomb has a melting temperature in the mid-90s, making it firm when refrigerated but soft in warmer conditions. It has an oily texture that absorbs well without leaving a greasy residue.

• This product is versatile and can be applied to hands, arms, and face. It complements existing skincare lines effectively due to its high-quality fat source derived from suet (fat around kidneys).

Ingredients and Benefits

• Contains organic cocoa seed butter and jojoba oil as carriers, rich in fat-soluble vitamins A, D, E, and K. These components provide numerous skin benefits including protection and anti-inflammatory properties.

• Effective for skin conditions like psoriasis and eczema; users report significant improvements after consistent use.

Product Quality and Sourcing

• Emphasizes the importance of sourcing high-quality raw materials from grass-fed cows. The speaker highlights their commitment to using only clean, pasture-raised sources for their products.

• Differentiates their product from lower quality alternatives available on the market by stressing meticulous selection of farms for sourcing ingredients.

Pricing Strategy

• The whipped tallow bomb is priced at $12.95 for members, significantly lower than competitors who sell similar products for $30-$40 per container while maintaining high quality.

Community Engagement and Feedback

• Encourages audience interaction regarding potential new shirt colors and whether to include the whipped tallow bomb in their skincare pack.

• Discusses current skincare offerings which include anti-aging serum, wrinkle eraser, hydrating moisturizer, toner; suggests adding the tallow bomb could enhance value at a total price of $59.95.

Announcements and Member Features

Introduction to New Features

• The speaker acknowledges mixed reactions expected from the audience regarding upcoming announcements.

• An assignment for the week is mentioned, with a recap of a previous successful assignment involving blue tongue picks.

Members Referral Functionality

• A new feature allowing members and non-affiliate customers to refer others is introduced.

• Affiliates do not have this referral function; they earn commissions on sales instead of free products like members do.

How the Referral System Works

• Customers can earn free products by referring new members or customers who make purchases.

• Each referral results in one free product choice with their next purchase, incentivizing sharing.

Product Selection and Limitations

• The selection of free products is limited to avoid overwhelming costs; options include multivitamins, CBD oil, and skincare items.

• Customers must purchase a product to claim their free item, ensuring engagement in transactions.

Anticipated Impact of New Features

Potential for Growth

• The speaker expresses optimism about how this new feature could attract more customers and generate interest.

Communication Strategy

• Plans are in place to inform all current members and customers about the new referral opportunity via email.

Community Growth Insights

Membership Statistics

• Over 1.8 million people have joined the community within two and a half years, highlighting significant growth.

Value Proposition

Introduction to Live Good and Its Community

Overview of the Opportunity

• The speaker emphasizes that this venture could be both the first and last side hustle for participants, highlighting the unique opportunity presented by Live Good.

• Acknowledgment of community engagement as members create their own content, showcasing pride in their involvement with Live Good.

• The sense of belonging is emphasized; being part of Live Good is likened to being in a club that continues to grow daily.

Market Positioning

• Comparison with traditional companies reveals that many individuals are disillusioned with high-priced products, leading them to seek alternatives like Live Good.

• Members are encouraged to become users of the products themselves, reinforcing the idea that genuine experience enhances sharing and marketing efforts.

The Value Proposition

Member Benefits

• Participants can start their journey for $49 plus product purchases, which are not mandatory but beneficial.

• The speaker highlights how reaching out to friends about Live Good can lead to significant benefits for both parties involved.

Customer Satisfaction

• Many members express satisfaction with training provided by Lisa Ryan and appreciate the quality of nutritional products offered by Live Good.

• Excitement around member-to-member referrals is noted as a key driver for growth within the community.

Growth Strategy and Engagement

Referral System

• The referral system allows members like Ben Glinsky to benefit from bringing new customers into the fold, filling matrices effectively.

• Emphasis on quick outreach strategies encourages members to keep conversations concise while sharing valuable health assessments.

Community Expansion

• The speaker reflects on past successes in attracting 1.7 million people who were previously frustrated with traditional marketing tactics.

• A call for genuine sharing among members reinforces community values over profit-driven motives.

Vision for Future Growth

Aspirations for Membership Growth

• An ambitious goal is set: reaching 100 million members by 2030, positioning this as an unprecedented opportunity in network marketing history.

Closing Remarks

Exciting Launch and Personal Testimonials

The Anticipation of Product Launch

• The speaker expresses excitement about the product launch, highlighting its hydrating benefits for the skin.

• They mention using beef tallow in cooking and its additional benefits for skin care.

Impactful Customer Testimonial

• A testimonial is shared from a customer who credits Live Good products with significant health improvements.

• The customer reports weight loss, relief from back pain, and an end to chronic migraines after using the products.

Life-Changing Benefits

• The customer's husband also experiences increased energy levels and hair growth due to the products.

• The speaker emphasizes how these testimonials reflect the company's mission to provide affordable quality products that promote well-being.

The Importance of Being a Product of the Product

Health as a Selling Point

• The speaker discusses how personal health improvements can spark curiosity in others, leading to conversations about product use.

• They highlight that visible health changes can prompt inquiries from friends and family about their wellness journey.

Membership Benefits Explained

• There’s reassurance for potential members hesitant about joining an affiliate program; they can still benefit by referring others without being affiliates themselves.

• Emphasis on membership as a cost-saving tool for those purchasing multiple products monthly is made clear.

Daily Use and Consistency in Supplementation

Daily Supplementation Strategy

• The importance of consistent daily use of supplements is stressed; they should not be taken sporadically.

• Members are encouraged to stack various products for optimal health benefits, reinforcing that regular usage leads to better results.

Affiliate Program Insights

• Discussion on how some individuals may join primarily as affiliates once they understand the financial opportunities available through Live Good's programs.

Product Efficacy: Magnesium and Other Supplements

Essential Nutritional Needs

• A call-to-action is made regarding magnesium supplementation, emphasizing its necessity for everyone’s daily routine.

Personal Experience with Products

Detox and Health Opportunities

Importance of Detoxification

• The speaker emphasizes the necessity of detoxifying the body, highlighting that toxins are prevalent everywhere.

• They express enthusiasm for using and learning about health products that can aid in detoxification.

• The goal is to help others achieve better health, addressing the current state of widespread unhealthiness.

Business Model and Community Growth

• The speaker discusses the dual focus on promoting health while also providing an opportunity for individuals to earn money on the side.

• Acknowledgment of a large audience on the call (over 1,000 participants), indicating strong community engagement.

Product Launches and Market Expansion

• New product launches are seen as opportunities to attract more customers and affiliates, enhancing business growth.

• Various products mentioned include super greens, liver support, women's hormone support, among others; catering to diverse health needs.

Affiliate Success and Market Dynamics

• The speaker notes significant growth in affiliate participation since inception, with new diamonds being announced weekly.

• Marketing efforts through ads and influencers are driving increased volume within the organization.

Growth Metrics and Achievements

Membership Growth Statistics

• Over 2,000 new members joined recently, showcasing consistent growth even during average weeks.

Rank Advancements

• Notable rank advancements include nearly 2,000 bronzes achieved this week; a high level of duplication not commonly seen in other companies.

Financial Impact on Affiliates

• More than 30% of affiliates are reportedly profitable each week; a stark contrast to industry norms where less than 5% typically earn money.

Validation of Business Model

• Many affiliates who struggled in previous ventures find success here; they appreciate both financial gains and quality products offered at lower prices.

Community Recognition and Future Outlook

Gratitude Towards Affiliates

• The speaker expresses gratitude towards affiliates for validating their decision to return to this industry by achieving consistent results.

Ongoing Success Stories

• Recognition of significant achievements such as 292 new Silvers built teams this week alone—indicative of effective team-building strategies.

Life-Changing Income Potential

Team Growth and Achievements in Network Marketing

Overview of Recent Team Developments

• The speaker highlights the impressive growth of teams, noting that one individual built a team of at least 500 members within a week, which is rare in the industry.

• There has been a noticeable absence of rank advancement announcements from other companies, suggesting stagnation compared to their own team's achievements.

• This week alone saw three new diamonds emerge, with individuals building teams of over 2,500 members qualifying for Diamond Pools.

Celebrating New Diamonds

• Lissa TUV from Kazakhstan is recognized for her leadership and the growth of her tight-knit team that actively engages in product ordering and meetings.

• Desiree Barnett from Florida is also celebrated; she was enrolled by another diamond leader, showcasing effective duplication within the organization.

• The speaker emphasizes organic growth rather than relying on top-level leaders brought in by companies, highlighting real people seeing value in their offerings.

Insights into Team Dynamics

• Nicole McNf, who recently achieved diamond status herself, has already helped Desiree reach significant milestones within her organization.

• The UK team led by Gareth and Gemma is noted for its energetic growth and consistent order fulfillment.

Challenges Faced with Product Distribution

• A peculiar issue arose with Factor Four capsules exploding only in China while being shipped globally without incident.

• Due to repeated incidents, sales of Factor Four were halted for China until further investigation could clarify the situation.

Reflections on Industry Positioning

• The speaker expresses pride in dominating both health supplements and network marketing industries through ethical practices focused on helping people rather than exploiting them.

Disrupting the Supplement Industry

Transparency in Supplement Brands

• Many supplement brands claim to be organic and transparent, yet fail to provide documentation when requested. This lack of transparency is being challenged by new companies aiming to disrupt the industry.

• The term "proprietary blend" is often used as an excuse for not disclosing product ingredients, which raises concerns about the company's priorities—profit over consumer safety.

• Full transparency includes providing certificates of analysis and purity tests, which many companies neglect. The speaker emphasizes their commitment to quality and safety.

Quality Over Profit

• Essential oils are frequently contaminated; however, the company claims theirs are among the cleanest available, backed by rigorous testing.

• The founders only sell products they personally use, ensuring a focus on quality rather than profit margins. This approach contrasts with other companies that prioritize financial gain over product integrity.

Business Efficiency and Growth

• The company maintains low overhead costs while ensuring high-quality products. They balance profitability with maintaining standards necessary for business sustainability.

• A significant amount of commissions has been paid out recently, indicating a robust compensation plan that rewards affiliates effectively.

Inventory Management and Future Goals

• The company is expanding its inventory significantly to meet growing demand, showcasing confidence in future sales growth as they aim for 10 million members within a few years.

• Continuous growth is evident as monthly sales increase; this momentum positions them favorably against competitors who may be struggling to keep up.

Community Engagement and Marketing Strategies

• An assignment was given to community members to submit photos holding products with smiles, aimed at creating engaging marketing content that showcases customer satisfaction.

Insights on Viral Content Creation and Community Engagement

The Unpredictability of Success

• The speaker emphasizes the uncertainty in identifying what content will resonate with audiences, suggesting that success can stem from unexpected sources, such as random videos or member referrals.

• Recognition is growing for the brand "Liv Good," indicating increasing visibility and engagement within the community.

Call to Action for Content Creators

• A challenge is presented to the audience to create impactful content that could attract customers and generate attention, highlighting the importance of creativity in video production.

• The speaker encourages members to leverage their skills in video creation, noting that many are more adept at this than anticipated.

Utilizing AI and Video Marketing

• There’s a mention of rapid advancements in AI technology which can aid in video creation; however, traditional methods are still encouraged.

• Members are invited to submit their videos for potential use in advertisements. If these perform well, they will be compensated based on sales generated from their content.

Benefits of Increased Content Production

• More content about "Liv Good" enhances brand recognition and benefits all members through shared rewards within the business model.

• Current customer acquisition costs are discussed, with aspirations to lower them further while maintaining attractiveness for new customers.

Encouragement for Creative Exploration

• Members are urged to explore educational resources on creating viral videos as a means of personal branding and community growth.

• The speaker reiterates that any successful video submission could lead to compensation, fostering a collaborative environment where everyone benefits from shared success.

Closing Thoughts on Future Growth

• Creativity is key; even short videos can have significant impact. Members should feel free to experiment with various formats and themes related to health and wellness products.

• Submissions should be directed clearly for review, ensuring they reach the right channels efficiently. Excitement is expressed about future projects aimed at expanding visibility further.

Final Remarks

• Anticipation builds around upcoming initiatives designed to enhance member engagement and customer acquisition strategies.

• A commitment is made not to disrupt ongoing efforts but rather ensure smooth operations as membership grows rapidly.

Sharing the Experience of Live Good

The Importance of Sharing Positive Experiences

• The speaker emphasizes the joy of sharing positive experiences with products, encouraging others to do the same.

• A discussion about gathering feedback on potential product offerings, such as shirts and skincare, highlights community engagement.

Duplication and Transparency in Business

• The concept of duplication is tied to genuine enthusiasm for products; when individuals are proud, they naturally share their experiences.

• Encouragement to reach out to past contacts in home-based businesses without negativity; people are already aware of industry challenges.

Building Relationships Through Health Surveys

• Suggestion to send a comprehensive health survey to contacts as a non-intrusive way to reconnect and share valuable resources.

• Emphasis on transparency within the business model, showcasing personal investment in product quality and value.

Value Proposition and Residual Income

• Discussion on how true residual income is generated through ongoing customer satisfaction with products that provide real value.

• Highlighting the importance of making health accessible not just in America but globally, aiming for widespread impact.

Community Growth and Engagement

• Recognition of a growing community focused on health and wellness, with aspirations for significant membership growth.

• A call-to-action for participants to prioritize outreach this weekend by sharing health assessments widely.

Natural Conversations About Products

Authenticity in Marketing

• Encouragement not to force conversations about products; instead, let discussions arise naturally among friends.

Product Enthusiasm Among Friends

• Personal anecdotes illustrate how friends organically discuss their enjoyment of various health products without feeling pressured.

Seizing Opportunities for Discussion

• Acknowledgment that awareness will spread through various channels; being proactive can enhance natural conversations about products.

Understanding Purchase Decisions and Product Engagement

The Importance of Exposure in Marketing

• People often require seven exposures before making a purchase decision, emphasizing the need for consistent engagement.

• Building a relationship with potential customers can enhance recall and influence their buying choices.

Balancing Goals and Efforts

• Participants have varying levels of ambition; some aim to work hard while others prefer to earn extra income without pressure. Both approaches are valid.

• It's crucial to pursue what makes you happy and comfortable, reinforcing that there is no right or wrong way to engage with the product or business model.

Product Offerings and Value

• Encouragement for new members to place their product orders, highlighting the Daily Essentials Pack priced at $27, which includes magnesium, vitamin D, and multivitamins.

• The Ultimate Wellness Pack, containing seven products including essential nutrients, is offered at $99—a significant value compared to typical market prices exceeding $300.

Community Spirit and Motivation

• Expressing gratitude towards participants for their enthusiasm and commitment to sharing the mission of the brand fosters a sense of community. Everyone involved is seen as contributing positively to industry change.

• Emphasis on maintaining a positive attitude as they approach the weekend encourages participants to continue engaging with potential customers actively. This sets an optimistic tone for future interactions.

Feedback and Continuous Improvement

• Acknowledgment of feedback received from participants indicates an open channel for communication regarding content creation (videos/photos). There’s no rush—quality over speed is encouraged in submissions.