Adiós al "Marketing Ganador": Por qué Facebook Ads Cambió para Siempre (2026)

What No Longer Works in Digital Marketing in 2026?

Introduction to the Topic

• The speaker emphasizes that using outdated marketing strategies from previous years will hinder competition against those who have adapted to new methods.

• Rubén Gallardo introduces himself as the founder of Aprendamos Marketing and author of "Marketing que sí vende," inviting viewers to reach out for assistance via Instagram.

Experience and Credibility

• Gallardo shares his decade-long experience with Aprendamos Marketing, highlighting over 32 million views and a positive impact on entrepreneurs.

• He mentions generating over a million dollars through digital products, reinforcing his credibility in teaching effective marketing strategies.

Objective of the Video

• The goal is to clarify why many digital marketing strategies are ineffective today and what can be done to achieve consistent sales using AI-driven systems.

• Gallardo aims to provide a strategic map rather than quick hacks, focusing on understanding current effective practices.

Perspective on Digital Marketing in 2026

• He notes that modern marketing transcends mere advertisements; it requires a comprehensive sales system.

• Emphasizing speed, he states that rapid learning and response are crucial for business owners to iterate their strategies effectively.

Common Misconceptions

• Many believe daily content publication or precise audience segmentation is essential; however, this mindset may be outdated due to changing contexts.

• The real bottleneck often lies in the attention given to prospects rather than merely increasing lead volume.

Key Changes in Digital Marketing Strategies

Five Key Changes Identified

• The Death of Winning Ads: Traditional successful ads no longer guarantee results; businesses must adapt their approaches.

• End of Cold Direct Sales: The issue isn't just about lead volume but understanding deeper problems affecting conversions.

Integration of Systems

• Successful businesses now integrate strategy, marketing, and AI into cohesive systems rather than treating them separately.

Behavioral Shift Among Consumers

• A significant change is noted in consumer behavior; they require immediate responses and clarity instead of being persuaded by traditional advertising tactics.

Understanding Modern Advertising Strategies

The Shift from Single Winning Ads

• The effectiveness of a single winning ad has diminished; businesses can no longer rely on one perfect ad to generate leads over extended periods.

• Many entrepreneurs report that ads that once worked for years suddenly stop performing, indicating a shift in advertising dynamics.

• The issue lies not with the platform (Meta), but with how ads are created and optimized for compatibility with evolving AI technologies.

Ad Creation in the Age of AI

• Content consumption is accelerating, leading to quicker burnout of ad content; thus, creating multiple variations is essential for success.

• A higher volume of creative outputs is necessary; instead of focusing on one strong ad, marketers should develop multiple angles for the same message.

• Success now hinges on having a robust creative system rather than just one standout advertisement; 10 well-thought-out variations can be more effective than 100 random ads.

Leveraging AI Tools for Creative Production

• Marketers should aim to produce around 30 distinct creatives using AI tools like ChatGPT and Gemini to enhance their production capabilities.

• Human judgment remains crucial in selecting which AI-generated ideas will resonate best with audiences while Meta optimizes based on variety provided.

Practical Application: Using Prompts for Creativity

• A practical example involves using specific prompts within ChatGPT to generate diverse angles and creatives tailored to a business's offerings.

• By inputting detailed information about their business context into the prompt, users can receive targeted creative suggestions that align with their marketing goals.

Target Audience Insights

• Understanding the target audience is vital; defining pain points and desired outcomes helps tailor messaging effectively.

• Common objections from potential customers must be identified (e.g., financial concerns), allowing marketers to address these directly in their campaigns.

Marketing Strategies for 2026

The Importance of Diverse Creatives

• Emphasizes the need for multiple creative angles in marketing campaigns, moving away from a single winning ad concept.

• Encourages viewers to request prompts for generating diverse creatives, highlighting the role of AI in optimizing campaign strategies.

Changing Consumer Behavior

• Notes that traditional direct selling methods are becoming ineffective; consumers now conduct extensive research before purchasing.

• Highlights that potential buyers often consult AI tools like ChatGPT for information prior to making decisions, indicating a shift towards informed purchasing.

Building Trust Through Conversations

• Discusses the necessity of engaging customers through conversations rather than pushing for immediate sales, which fosters trust and understanding.

• Stresses that platforms like WhatsApp and social media DMs are crucial for initiating meaningful dialogues with prospects.

Immediate Response Expectations

• Points out that sales now occur during conversations and follow-ups rather than just through ads; timely responses are critical.

• Warns against slow lead response times, advocating for automated systems to ensure quick engagement with prospects.

Integrating Marketing Tools

• Argues against using isolated digital marketing tools; stresses the importance of a cohesive strategy where all elements work together.

• Suggests leveraging AI throughout the marketing process to enhance decision-making based on real data rather than fragmented insights.

Behavioral Changes in Consumers

• Concludes that consumer behavior has shifted significantly by 2026, emphasizing speed and continuity in follow-up as key competitive advantages.

Marketing Strategies for 2026

Importance of Clarity in Marketing Goals

• The key to successful sales in 2026 is having clarity about your objectives. A well-defined system is essential rather than relying on isolated tactics.

Building a Comprehensive Marketing System

• To create an effective marketing system, answer four critical questions:

• How will people learn about your existence?

• How will you maintain contact with them?

• How will you convert them into customers?

• How will you encourage referrals from satisfied clients?

Utilizing Processes Over Improvisation

• Establishing processes is crucial; avoid improvisation regarding creativity renewal and types of marketing materials used. Aim for a marketing strategy that operates independently of your constant presence.

Evolving Nature of Digital Marketing

• Digital marketing has matured; the era of improvised strategies is over. Simply posting on social media without a structured approach yields diminishing returns as competition increases.

Membership Offer for Marketing Support

• The speaker offers a comprehensive membership program, "Aprendamos Marketing Plus," which includes consulting, training, and software tools to implement effective marketing strategies and AI agents across platforms like Facebook and Instagram.

Call to Action for Interested Participants

• Viewers interested in joining the membership are encouraged to comment "Quiero unirme a AM Plus" to schedule a clarity call, where they can discuss their business goals and how the program can assist them.

Conclusion and Future Engagement

• The video aims to provide insights into consumer expectations for 2026 while inviting viewers to engage further through the membership program.