"EMPRENDIMIENTO Y ESCALAMIENTO DE UNA EMPRESA"
Bienvenida y Contexto de la Jornada
Introducción a la jornada
- La profesora Margarita Ortega da la bienvenida a estudiantes y autoridades de diversas sedes, destacando el propósito del evento.
- Se menciona que esta es la vigésima jornada de intercambio de experiencias empresariales y de negocios.
- El evento está diseñado para reflexionar sobre las mejores prácticas en negocios y gestión pública como complemento académico.
- Se enfatiza la oportunidad de conocer buenas prácticas empresariales y perspectivas laborales que enriquecerán la formación académica.
Presentación del Ponente
- Joseph Martín Juárez Martínez será el encargado de desarrollar el tema "Emprendimiento y escalamiento de una empresa".
- Juárez es reconocido como fundador y gerente general de Corporación New Age, premiada como empresa peruana del año 2024 en el sector textil.
Emprendimiento: Oportunidades y Retos
Importancia del emprendimiento
- En un entorno competitivo, el emprendimiento se presenta como una oportunidad para generar valor e innovar.
Desafíos del crecimiento empresarial
- Iniciar un negocio es solo el primer paso; el verdadero reto es lograr su crecimiento sostenible.
- El escalamiento implica fortalecer modelos de negocio, optimizar recursos y desarrollar estrategias efectivas.
Participación Estudiantil
Actividades Académicas
- Se solicita a los estudiantes mantener atención activa durante la conferencia para elaborar una recensión posterior.
Constancias de Participación
- Los estudiantes pueden solicitar constancias opcionales por su participación, registrando asistencia en un módulo específico.
Inicio de la Presentación por Joseph Martín Juárez Martínez
Mensaje Inicial del Ponente
- Juárez expresa su alegría por compartir su experiencia emprendedora con los asistentes.
Conexión Personal con los Estudiantes
- Comparte su transición desde futbolista profesional a empresario, buscando inspirar a los estudiantes con su historia personal.
Trayectoria Profesional
Experiencia como Futbolista
- Juárez comparte detalles sobre su carrera futbolística, incluyendo sus logros y frustraciones al no alcanzar todas sus metas soñadas.
Transición al Emprendimiento
- A pesar de haber tenido éxito en el fútbol, se retiró joven (23 años), lo que lo llevó a buscar nuevas oportunidades en el mundo empresarial.
Descripción del Negocio: Corporación New Age
Naturaleza del Negocio
- New Age se dedica al merchandising publicitario, enfocándose principalmente en ventas B2B (business to business).
Estrategia Comercial
- La empresa no vende a pequeñas empresas o emprendimientos; busca grandes clientes para maximizar sus ingresos.
The Evolution of Dreams and Aspirations
Changing Perspectives on Goals
- The speaker reflects on how dreams evolve over time, noting that they no longer aspire to play for Real Madrid.
- Emphasizes the importance of adapting to life's changes while maintaining focus on personal goals and motivations.
Lessons from Football
- Discusses the reasons for leaving football, citing a lack of perceived growth and ambition to be the best.
- Shares success in business despite not attending university, highlighting that values learned from football were crucial for entrepreneurship.
Key Values Learned from Football
Importance of Discipline
- Stresses that discipline is essential; without personal effort, one cannot expect others to contribute.
- Relates this principle to training and performance in sports, reinforcing its applicability in all areas of life.
Competition as a Catalyst
- Recounts experiences competing against older players, which pushed him to improve his skills and performance.
- Highlights competition as a driving force for self-improvement and motivation in any field.
Managing Frustration and Dreaming Big
Overcoming Challenges
- Shares anecdotes about teammates arriving at practice under the influence, illustrating challenges faced in football.
- Reflects on personal dedication despite external distractions, emphasizing resilience amid frustration.
The Power of Dreams
- Encourages dreaming big as an essential part of achieving one's goals; it fuels vision and purpose.
- Connects dreaming with entrepreneurship, asserting that having a clear vision is foundational for success.
Engaging with Aspirations
Audience Interaction on Dreams
- Invites audience members to reflect on their own aspirations and whether they aim high enough.
- Questions attendees about their belief in having significant dreams versus settling for smaller ambitions.
Personal Stories of Aspiration
- Engages with an audience member who shares their dream of being a role model through professional success.
- Reinforces the idea that believing in oneself is critical; if you don't envision your potential, you won't achieve it.
Navigating Life's Transitions
Facing Difficult Decisions
- Discusses his retirement from football at 23 years old as one of the hardest decisions he faced due to societal expectations.
Transitioning into Entrepreneurship
- Describes how he pivoted into business after retiring from football by leveraging social media skills.
The Journey of Entrepreneurship: From Opportunity to Success
Recognizing Opportunities
- The speaker reflects on a time when he saw an opportunity in someone wealthy, viewing it as a chance to change his situation while feeling lost and unproductive.
- He shares how he proposed a partnership with a friend, suggesting they leverage the wealthy individual’s resources for their business idea, but faced resistance due to the friend's unwillingness to work without compensation.
Initial Challenges and New Ventures
- After initial setbacks with photography, the speaker pivoted towards textile merchandising as a new opportunity.
- He describes his daily routine of sourcing products from suppliers in Gamarra, showcasing his hands-on approach and dedication by managing production personally.
Lessons from Partnerships
- The speaker contrasts his journey with that of his former partner who hesitated to take risks; ultimately, he ended up hiring this partner two years later.
- Despite earning a salary from him later on, the partner expressed regret over not taking the initial risk when they had the chance.
The Importance of Taking Risks
- Emphasizing that success came from acting on dreams rather than having a premeditated strategy; willingness to work for free was crucial in building his venture.
- He encourages aspiring entrepreneurs present at the talk, highlighting that many will face similar opportunities and must be willing to take risks.
Overcoming Fear and Starting Up
- The speaker urges attendees not to emulate those who miss opportunities due to fear; emphasizes hard work and sacrifice are essential for success.
- Many employees express desires to start their own businesses during interviews; however, few transition from employee status into entrepreneurship.
Transitioning from Employee to Entrepreneur
- Discusses what triggers individuals to move from being employees to entrepreneurs; stresses starting with available resources is key.
- Highlights that learning through experience is vital—many successful businesses evolve significantly from their original concepts.
Personal Experiences Shaping Business Acumen
- The speaker clarifies that this presentation focuses on actionable insights rather than personal anecdotes alone.
- Shares how he transitioned from being an inexperienced footballer unfamiliar with business tools like PowerPoint or Excel into running a company with significant revenue.
Facing Financial Hurdles
- Recounts an early project involving 10,000 caps worth 50,000 soles which represented a major leap compared to previous small-scale projects.
- Expresses excitement about this large order but quickly realizes financial constraints due to delayed payments typical in corporate transactions.
Learning Through Adversity
- Reflecting on how lack of preparation led him unable to fulfill orders despite having ambition; highlights importance of financial literacy and planning in entrepreneurship.
- Describes moving abroad for work as part of gaining capital needed for future ventures—emphasizes hard labor contrasting previous life as an athlete.
The Journey of Hard Work and Self-Discovery
Commitment to Goals
- The speaker emphasizes the importance of having a clear objective, stating they worked tirelessly for six months without taking a single day off.
- They balanced another job in a kitchen, highlighting the camaraderie formed with an older colleague, showcasing the value of diverse experiences.
Lessons from Humble Beginnings
- A vivid description of early morning work at a construction site reveals the speaker's exposure to individuals facing significant challenges, including illiteracy.
- Reflecting on their illegal status in the U.S., they discuss working alongside immigrants from various backgrounds who often gave them instructions despite their own struggles.
Realizations Through Adversity
- The speaker reflects on how football created an illusion of success that masked their true identity and capabilities.
- They share personal growth lessons learned through humility and hard work, recognizing past naivety influenced by their football career.
Defining Purpose and Vision
- Discussing entrepreneurship, they stress the significance of understanding one's mission and what one is willing to sacrifice to achieve it.
- Their daily routine involved waking up early to save money on parking while pursuing dreams with limited sleep.
Overcoming Challenges
- Physical discomfort from labor-intensive jobs is mentioned as part of their journey toward self-improvement and clarity about personal goals.
- The speaker encourages others to reflect on who they want to be and what sacrifices they're prepared to make for those aspirations.
Business Growth Strategies
Scaling Up Efforts
- Transitioning into business discussions, they recount dedicating time during construction work to educate themselves through online resources.
- Upon returning to Peru with initial capital, they began hiring employees and experienced rapid revenue growth.
Navigating Economic Downturns
- The pandemic posed significant challenges for many businesses; however, it also marked a pivotal moment for the speaker's entrepreneurial journey.
- In their first year post-establishment, they achieved impressive sales figures despite starting small with just one collaborator.
Strategic Decision-Making
- They highlight securing important contracts as crucial milestones that contributed significantly to revenue generation during challenging times.
- A strategic decision not to deliver unnecessary products led them to build stronger relationships with clients while accepting short-term losses for long-term gains.
Entrepreneurial Mindset
Embracing Risk for Value Creation
- The speaker stresses that successful entrepreneurs must be willing to take risks and sometimes incur losses in order to provide value and build trust with customers.
Importance of Mental Resilience
- They reiterate that cultivating a strong mindset is foundational before delving into more technical aspects of business management.
Learning from Team Dynamics
- Reflecting on team dynamics in their early days, the speaker acknowledges learning from colleagues who possessed greater expertise in various fields.
Importance of Learning from Others
Leveraging Experience
- The speaker emphasizes the value of learning from others and combining their knowledge with personal experience.
- Reflecting on his father's experience in the printing business, he notes that valuing employees who follow instructions is crucial.
Building a Strong Team
- To scale a business effectively, one must hire individuals with expertise in areas where the leader lacks knowledge.
- A successful company cannot rely solely on one person; it requires a strong team that is listened to and valued.
Transitioning from Industrial to Information Era
Evolving Business Practices
- The speaker discusses how ego and pride can hinder progress, especially in an era where information is widely accessible.
- Emphasizes that scaling a business cannot be done alone; collaboration is essential for success.
Operational Capacity
- Highlights the need for operational capacity, problem-solving skills, and teamwork to manage daily challenges effectively.
- Reiterates the importance of valuing team contributions and ensuring they have their rightful place within the organization.
Financial Lessons Learned
Initial Success and Challenges
- The first year saw significant revenue growth but also highlighted issues with over-reliance on a single client.
- After expanding his team based on initial success, he faced setbacks when key clients stopped purchasing due to financial constraints.
Diversification Strategy
- Stresses the importance of diversifying client portfolios to avoid dependency on any single customer for survival.
- Suggestion to spread risk across multiple clients as not all will face financial difficulties simultaneously.
Efficiency in Entrepreneurship
Balancing Risk and Growth
- Discusses the necessity of being efficient in entrepreneurship by maximizing resources while minimizing risks.
- Introduces five key levers for scaling businesses: vision, sales strategy, clear processes, quality personnel, and sound financial management.
Vision as a Driving Force
- Without a clear vision or goals for growth (e.g., aiming for substantial employee numbers), stagnation is likely.
Sales and Process Management
Importance of Sales
- Underlines that without effective sales strategies, no growth can occur; hiring skilled salespeople is essential.
Establishing Clear Processes
- As companies grow, so do complexities; establishing clear workflows helps manage these challenges efficiently.
Financial Responsibility
Managing Finances Wisely
- Emphasizes responsible financial management—many entrepreneurs fail by mismanaging profits instead of reinvesting them into their businesses.
Educating Oneself
- Encourages entrepreneurs to educate themselves about finance and ensure competent people handle financial matters within their organizations.
Retaining Talent
Employee Satisfaction
- Highlights the significance of retaining good employees as part of building scalable businesses.
Continuous Improvement through Consulting
- Shares experiences with hiring consultants to address technical deficits and improve overall operations through education.
2024 Sales and Growth Projections
Overview of Financial Performance
- In 2024, the company achieved sales of 5.4 million soles, followed by a significant increase to 10.7 million soles in 2025.
- The current year’s projection aims for a minimum revenue of 15 million soles, indicating aggressive growth aspirations.
Growth Strategy
- The company targets higher growth rates (15% to 30%) compared to typical industry standards due to its status as a startup.
- To support this aggressive growth, the company is investing in skilled personnel and maintaining a strong work ethic among its team.
Importance of Starting Early
Taking Initiative
- Emphasizes the necessity of starting ventures even before feeling fully prepared; action is crucial for success.
- Highlights that having an effective structure, workflow, and team is essential for scaling operations successfully.
The Role of Systems in Business
Implementing Effective Systems
- Stresses the importance of having automated systems like ERP for operational efficiency and management.
- Quotes: "Emprender es crear una oportunidad para ti" (Entrepreneurship creates opportunities for oneself), emphasizing the broader impact of scaling on creating opportunities for others.
Responsibility Towards Employees
Employee Welfare
- Discusses the responsibility towards managing a workforce of 70 employees and their families while aspiring to grow this number significantly.
Differentiation in Competitive Markets
Standing Out Among Competitors
- Responding to questions about market differentiation; highlights capital as a key factor enabling partnerships with larger corporations.
- Emphasizes generating value at every customer interaction as critical for business success.
Challenges Faced by Startups
Identifying Key Challenges
- Lists financial challenges as primary obstacles; advises formalizing businesses from inception to build credit history with banks.
- Notes difficulties in managing employee satisfaction and maintaining morale within teams.
Strategies for Entrepreneurial Success
Essential Strategies
- Advises entrepreneurs to choose viable business ideas that can scale effectively rather than solely focusing on innovation.
- Encourages self-reflection on whether chosen business models align with personal goals and scalability potential.
Mindset and Commitment in Entrepreneurship
Importance of Mindset
- Stresses that having a determined mindset is crucial; being willing to work hard regardless of circumstances leads to success.
Defining Entrepreneurial Identity
- Discusses the choice between working for oneself or others; emphasizes understanding one's skills and willingness to take risks.