MCP UI: Extending the frontier — Liad Yosef and Ido Salomon, MCP Apps

MCP UI: Extending the frontier — Liad Yosef and Ido Salomon, MCP Apps

Introduction to MCP Apps

Overview of Presenters and Context

  • Eda Solomon introduces herself as the creator of MCPUI and co-creator of MCP apps, alongside Liad, who works with her on these projects.
  • They highlight that many interactive applications today, such as ChatGPT and Claude, are based on MCP and the MCP app specification.

The Need for MCP Apps

  • Discussion on the limitations of traditional text-based interactions with chat agents, which often lack identity and context.
  • Proposal for a solution where tools can send their own UI to chat interfaces instead of just text responses.

MCPUI Development

Conceptual Foundation

  • Introduction of MCPUI in May last year aimed at integrating UI into the communication framework over MCP.
  • Emphasis on preserving branding and user experience while adapting to new agent technologies.

Adoption and Partnerships

  • Notable partnerships with Anthropic and OpenAI to standardize MCP apps as an official extension.
  • Early adopters like Shopify and Hugging Face have already integrated MCPUI into their platforms.

Standardization and Community Engagement

Growth in Adoption

  • Increased adoption by major platforms including VS Code, Cursor, Microsoft Copilot, etc., showcasing community support for building around MCP apps.

Community Initiatives

  • Establishment of an official repository for collaboration between Anthropic and OpenAI; public workgroup meetings held tri-weekly to advance standards.

Core Concepts Behind MCP Apps

Communication Flow

  • Explanation of how UI is passed over MCP compared to previous methods that relied solely on text responses.

Interactive Features

  • Description of how interactive elements allow users to engage directly with UIs rather than receiving static information.

Practical Examples

Visualizing Data Interactions

  • Demonstration using Claude where users can request visual data representations instead of textual summaries (e.g., analyzing funnels).

Generative UI Capabilities

  • Introduction of generative UI features allowing models like Claude to create contextual help or explanations through dynamic interfaces.

Future Implications

Redefining Web Interaction

  • Discussion about a shift away from traditional websites towards a more integrated web experience facilitated by personal assistants managing interactions across services.

Control Dynamics

  • Exploration of how control over user journeys is shifting from individual services back to hosts managing overall experiences.

Looking Ahead: The Evolution of Standards

Future Developments

  • Anticipation for 2026 when they aim to fully standardize MCP apps globally; ongoing evolution based on community feedback highlighted.

SDK Utilization

  • Encouragement for developers to use the official SDK (XApps), emphasizing compliance with evolving specifications.

Conclusion: A New Era in Application Distribution

Expanding User Base

  • Reference made to Sam Altman's statement about rapid growth in user engagement across platforms like ChatGPT indicating vast potential market reach.

Getting Started

  • Guidance provided for developers interested in creating or hosting applications using the new standards set forth by MCCP apps.
Video description

Chat interfaces are no longer limited to walls of text. In this talk, Liad Yosef and Ido Salomon explain how MCP Apps turn tools into interactive UI inside hosts like ChatGPT, Claude, VS Code, Cursor, and Copilot, letting companies send branded, functional app experiences instead of plain text responses. The session covers the core architecture behind MCP Apps, how UI is passed over MCP, how interactions stay in context through the host, and why this changes how applications get distributed in an agent-first world. If you're building on MCP, this is a practical look at the emerging standard for UI inside chat. Timestamps: 0:00 Introduction to MCP Apps 1:02 Why we need MCP Apps: Moving beyond text-based chat 2:06 Evolution of the MCP UI standard and partnerships 3:25 Industry and community adoption 5:14 Core concepts: Passing UI over MCP 6:49 Practical demonstration (PostHog and Claude) 8:54 Technical architecture: How it works 10:23 A new era of web interaction and user experience 12:32 Interaction mindset and message spectrums 14:56 Future outlook: Reusable views and model-UI interaction 16:18 Spectrum of UI generation: Predefined vs. Generative