How to Make Six Figures Selling Digital Products on Etsy

In this video, the speaker explains how to make multiple six figures in profit selling digital products on Etsy. They provide examples of successful shops and a step-by-step process for setting up your own shop.

Introduction

• The speaker introduces the topic of making money on Etsy by selling digital products.

• They promise to show viewers how to execute the same blueprint used by successful shops to make over $20,000 a month in profit.

What is an Etsy Digital Print?

• An Etsy digital print is an image listed for sale on Etsy that customers can download after purchase.

• With digital products, sellers have nearly 100% profit margin since they only pay for Etsy fees and optional marketing costs.

Successful Shops Examples

Hearts in Color Shop

• This shop sells clean prints for about $4.10 each on average.

• They use the same mock-up for all their products, making listings easy to construct.

• This shop has about 76,000 sales and likely generated over $313,000 in profit before fees and ads.

North Prince Shop

• This shop sells vintage or rustic style downloads with botanical and sketch type prints.

• Some images are more complex than those sold by Hearts in Color.

• This shop has over 270,000 sales with an average price of $3 per item.

• It's likely done over $811,000 in sales since opening two and a half years ago.

Business Model Breakdown

Shop Setup

• To set up a shop on Etsy, go to their website and click "sell on Etsy" at the bottom of the page.

• You'll need a business name; use a free tool like ChatGPT to generate ideas.

• Create a Gmail account for your shop.

Artwork

• Find artwork by creating it yourself, hiring someone else, or using free resources like Unsplash or Canva.

Listings

• Create listings with clear titles and descriptions that include relevant keywords.

• Use mock-ups to showcase your products and make listings visually appealing.

Scaling Your Business

• The speaker provides some ideas for scaling out of Etsy and going into the seven or eight-figure range.

• They encourage viewers not to skip over important information in the video.

Selling Public Domain Art and Mid-Journey AI

In this section, the speaker discusses three methods for selling art, including selling public domain art, using free stock photo websites with significant modifications, and buying pre-made art on platforms like Creative Markets. The speaker then introduces Mid-Journey AI as a tool to generate images for commercial use.

Three Proven Methods for Selling Art

• Sell public domain art because there is no copyright on it.

• Use free stock photo websites like Unsplash, Pixabay or Pixels but be careful to add significant modification to the images.

• Buy pre-made art on platforms like Creative Markets but keep in mind that it can get expensive.

Introduction to Mid-Journey AI

• Mid-Journey AI is an image generation AI that lets you generate images from a single prompt.

• It's free for the first few image generations but requires a commercial license to sell the image.

• The standard plan gives unlimited image generations each month and general commercial terms for $30/month.

Using Mid-Journey AI

• To access mid-journey, you'll need a free Discord account and download it to your computer.

• Head to the mid Journey website and click "join the beta" to open the mid Journey server in your Discord app ready to generate some images.

• Type out a simple prompt such as "palm tree" followed by "--AR python 2x3" (aspect ratio).

• Click enter and wait for it to begin generating new images based on your prompt.

• If you don't like any of them, click re-roll button for four more options or give it a brand new prompt if you want something completely different.

• After selecting an image, click the corresponding upscale button to make it larger.

• Click beta upscale redo to make it even larger so it's big enough for customers to print.

• Once done upscaling, click on the image and open in browser. Right-click and save the image with a name.

Using Photo P to Offer Different Aspect Ratios

In this section, the speaker discusses using Photo P as a free Photoshop replacement to offer different aspect ratios for customers.

Using Photo P

• Open Photo P and create a new project with width 20, height 30, and DPI 300.

• Drag the generated image onto the surface and scale it up.

• Turn off white background if necessary.

• Offer different aspect ratios for customers by creating new projects with different dimensions.

Preparing Images for Selling

In this section, the speaker explains how to prepare images for selling by setting the crop to the desired aspect ratio and exporting them as JPEG files.

Setting Crop and Exporting Image

• To make variations of ratios, set the crop to whatever aspect ratio is required.

• Click on the checkmark to apply changes.

• Choose File > Export As > JPEG to export the image in the desired format.

Uploading Files to Google Drive

In this section, the speaker explains how to upload files to Google Drive since prints are too big to upload directly on Etsy.

Uploading Files

• Navigate to Google Drive and drag and drop your folder containing images.

• Wait for it to finish uploading.

Creating Download Link using Figma

In this section, the speaker explains how to create a download link using Figma that customers can use as a hyperlink.

Creating Download Link

• Sign up and create a blank document in Figma.

• Drag an image into Figma.

• Click on a text box and type "Download" somewhere on the board.

• Change font size so that it's legible and add any other design elements like drop shadow if needed.

• Come back into Google Drive, right-click on your folder, click "Get Link," change it to "Anyone with a link," set dropdown as "Viewer," then copy link.

• Double click text layer in Figma, hit command V (paste), paste copied link into text layer.

• Select both layers (text layer + image), hit command G (group), then export group as PDF.

Posting Listing on Etsy

In this section, the speaker explains how to post a listing on Etsy by completing all the listing details and uploading the PDF with the download link.

Posting Listing

• Complete all listing details and select "Digital Download" for type.

• Take PDF created in Figma with download link and drag it to where it says "Upload File."

• Create a listing image using a free poster mock-up from rawpixel.com.

• Drag mock-up into photo editor, resize palm tree image, save as JPEG.

• Upload JPEG as main photo for listing.

• Click publish to store.

Generating Ideas and Choosing a Niche

In this section, the speaker provides advice on generating ideas for selling posters with sayings on them and choosing a niche.

Executing Idea Generation

• Use the chat bot called Chat GPT to ask for a list of ideas or sayings that can be used when running out of ideas.

Choosing a Niche

• Take the aesthetic and make it your niche.

• Let the digital poster product be your niche instead of just one design for your posters.

• Sell to multiple interest groups since you are selling on a marketplace where different interest groups come to shop.

Potential Profit and Repurposing Designs as Physical Prints

In this section, the speaker discusses potential profit from implementing their strategy and repurposing designs as physical prints.

Potential Profit

• Consistently implementing this strategy can lead to hitting 10, 15, or even 20 thousand dollars per month in passive income profit.

• The shops discussed are not get-rich-quick schemes but rather proven methods to make money online.

Repurposing Designs as Physical Prints

• Repurpose designs as physical prints that can also be sold on platforms like Etsy, Redbubble, and Society6.

• By doing so, you're multiplying your chances of getting sales and increasing your income with each product listed on each platform.