Remove Yourself From Content Creation

Building a Team for Content Creation

In this video, the speaker discusses how to build a team that can help you create content and grow your business. The speaker shares his experience of creating nearly 100 pieces of content in a week with just a couple of hours of his own time.

The Rule of Three

• Use the rule of three to build your team.

• Look for three examples of things that you aspire to or like.

• Think through what are the three benefits of working with you.

• Think of three places where you can reach out to candidates.

• Try out three different people by giving them the same project.

Four Skills Needed for Successful Content Marketing Program

• There are four skills needed inside your content marketing program for it to be successful.

• You need an architect who is responsible for generating revenue from all the activity and content pushed out on social media.

• You need a subject matter expert who creates the content and knows what the audience cares about.

• You need a creative person who can shoot and edit videos creatively to make an impact on social media.

• You need a distributor who takes that content and puts it on social media where they hang out.

Example: Summit CPA Group

• Summit CPA has built an efficient high impact content marketing program using these four skills.

• They have been instrumental in their growth by pumping out videos on YouTube, TikTok, LinkedIn, and Instagram.

Building Your Content Marketing Team

In this section, the speaker discusses how to build a content marketing team and the different phases of growth.

Phases of Growth

• Phase One: CEO plays multiple roles including subject matter expert, architect, and distributor.

• Phase Two: Introduce a content specialist who can do basic editing, work in Canva, create graphics, and function as an assistant. They may also take on the distributor role.

• Phase Three: Generating a lot of revenue from your content marketing program where you might be able to think about Outsourcing that architect or hiring for that architect role and then really just becoming the person that is only creating the content.

Hiring a Content Specialist

• A content specialist is someone who has all of the skills needed to run a content program. They can plan and organize, do topic and idea research, pick clips from longer-form video, create thumbnails, post to social media, collect analytics and ultimately help you film things over zoom.

• This person can be trained into this role in about six weeks.

Outsourcing Accountability

• People often outsource accountability for their program too early. The CEO should remain responsible for achieving business results until they have enough money to invest in their content marketing plan.

• It's really hard to Outsource any of the business results to anybody else until you have a lot of money to invest in your content marketing plan.

Alternatives To Hiring A Video Editor And Assistant

• Instead of hiring a video editor and assistant right away, consider phasing in development by income levels.

• At phase two, introduce a content specialist who can do basic editing and work with your video editor to orchestrate everything around you.

Conclusion

• Building a content marketing team should be done in phases by income level. The CEO should remain responsible for achieving business results until they have enough money to invest in their content marketing plan. A content specialist is an excellent addition to the team and can be trained into the role in about six weeks.

Introduction

In this section, the speaker invites viewers to check out Academy.sgplabs.com and connect.sgplabs.com if they are interested in working with him one-on-one.

Speaker's Invitation

• The speaker invites viewers to check out Academy.sgplabs.com.

• He also invites viewers who feel like they're a good fit to work with him one-on-one to reach him at connect.sgplabs.com.

Content Systems

In this section, the speaker introduces the topic of content systems and how to build a scalable content system that can help produce up to 100 pieces of content per week.

Building a Scalable Content System

• The speaker discusses how to build a scalable content system that can help produce up to 100 pieces of content per week.

• He talks about how this system can be used to distribute content across social media platforms.

Conclusion

In this section, the speaker concludes the video and encourages viewers to check out his next video on content systems.

Encouragement for Next Video

• The speaker encourages viewers to check out his next video on content systems.

• He mentions that he will go in-depth on building a scalable content system.