About WGSN: Trend Forecasting

The Fast Pace of the Fashion Institute

The Fashion Institute operates at a fast pace, working on multiple seasons simultaneously. It emphasizes the importance of anticipating trends rather than following them.

Working Ahead in Fashion

• The Fashion Institute works on three, four, or even five seasons at the same time.

• Anticipating future trends is crucial to stay ahead in the industry.

• Leading and changing the game is emphasized over simply following trends.

Global Perspective and Local Understanding

Being global is essential in today's fashion industry, but understanding local markets and speaking their language is equally important.

Balancing Global and Local Markets

• It's important to have a global perspective and understand what's happening worldwide.

• However, it's equally crucial to speak the language of local markets.

• Different markets have different preferences and cultural nuances that need to be considered.

• Advising clients on when to introduce new products based on market readiness is vital.

Tailoring Products for Different Markets

Not all fashion trends work universally across different countries. Understanding market differences helps guide product creation decisions.

Adapting to Market Specificities

• Trends popular in one country may not resonate with consumers in another country.

• The Fashion Institute provides guidance on when to create products tailored for specific markets.

Collaboration between Start Site and WGSN

The collaboration between Start Site and WGSN brings together expertise from both sides, creating exciting opportunities globally.

Uniting Two Giants

• Start Site's deep understanding of the American market combined with WGSN's legacy in Europe creates a powerful partnership.

• With a presence in major countries worldwide, this collaboration has immense potential.

• The strength of their product offering sets them apart in the marketplace.

Expertise and Insights for Success

The Fashion Institute's success is driven by a talented team of experts who provide valuable insights and intelligence to clients.

Leveraging Expertise

• An exceptional group of global experts covers various topics, including product development, market intelligence, and consumer insights.

• Continuous information gathering from fashion shows, retail design, and other sources helps analyze trends.

• Art, design, and architecture influence how clothes are worn and styled.

• Trusted experts play a critical role in decision-making based on gathered information.

Data and Intuition in Decision-Making

While data is important, intuition plays a significant role in decision-making. The right balance between creativity and factual analysis is key.

The Role of Data and Intuition

• Data is essential but not the sole answer to everything.

• Decision-making relies on the expertise of trusted professionals who interpret data alongside intuition.

• Creativity plays a crucial role alongside factual analysis.

Creating Macro Trends

The Fashion Institute creates macro trends each season by focusing on color, materials, textiles, which serve as guiding elements for customers.

Guiding Customers with Macro Trends

• Color, material, and textile choices act as compass points for customers.

• These macro trends help clients find their unique position within the fashion landscape.

Inspiring Creativity and Empowering Clients

The Fashion Institute aims to inspire creativity among its clients while providing guidance to help them make confident decisions efficiently.

Enabling Client Growth

• The Fashion Institute acts as a source of inspiration for clients' creative endeavors.

• It empowers clients by providing them with the necessary tools and insights to make informed decisions.

• The ultimate goal is to help clients grow their businesses.

Saving Time and Making Great Decisions

The Fashion Institute's expertise and guidance not only save time but also assist clients in making impactful decisions.

Efficient Decision-Making

• The Fashion Institute helps clients find the right direction while saving time.

• It acts as a valuable resource, providing confidence and support for decision-making.