Name: TPC- Innovación Abierta e Innovación Cerrada
Uploaded: 2020-11-28T20:58:47.000Z
Duration: 6 min 40 s
Description: Este es el mejor momento para innovar, múltiples oportunidades están apareciendo en un tiempo en donde el cambio es lo único constante Es el momento perfecto para romper todos los moldes y replantearse todas las cosas con las cuales estamos cómodos, adoptar nuevos modelos de innovación que nos permitan cubrir las nuevas necesidades de los clientes

TPC- Innovación Abierta e Innovación Cerrada

Innovation: Open vs. Closed Models

Defining Innovation

Innovation is defined as the creation or modification of a product and its introduction into a market, emphasizing the importance of market entry in distinguishing innovation from mere invention.

Types of Innovation

Closed Innovation

Companies like Google, Microsoft, and Apple exemplify closed innovation, investing heavily in research and development (R&D) to maintain competitive advantages through proprietary innovations.

Apple’s products, such as the iPhone and iTunes, generate significant revenue due to their internal R&D efforts that remain confidential from competitors.

Open Innovation

Open innovation involves small and medium-sized enterprises (SMEs) that lack resources for dedicated R&D; they leverage collective intelligence by sourcing ideas both internally and externally.

Key partnerships are crucial in open innovation, fostering collaboration while minimizing financial investments needed for product and service innovation.

Benefits of Open Innovation

Cost Reduction: Utilizing external resources can significantly lower costs associated with innovation processes.

Speedier Development: Access to a broad network of external specialists accelerates product creation timelines.

Business Opportunities: Collaborating with other companies can lead to strategic alliances that align with shared goals. This enhances recognition within the community as an innovative leader.

Examples of Successful Open Innovation

VMware launched an idea platform in 2001 allowing users to submit concepts related to new technologies; it receives around 800 ideas annually, with about 3% becoming viable projects.

Platforms like Innocentive.com enable various companies (e.g., AstraZeneca, Ford) to share their innovation challenges with a vast pool of researchers who propose solutions tailored to those needs. This model has proven effective even for addressing significant global issues while maintaining competitive leadership through continuous creativity and innovation efforts.