VIDEO
HIGHLIGHT
Log InSign up
Content Hubs: Where SEO and Content Marketing Meet
SummaryTranscriptChat

Content Hubs: Where SEO and Content Marketing Meet

How to Create a Content Hub for Maximizing Search Traffic

In this video, the speaker explains how to create a content hub that maximizes search traffic. The video covers the three parts of content hubs and why they work well. It also provides an example of an awesome content hub created by Drift on the topic of chatbots.

What is a Content Hub?

  • A content hub is a page built strategically leveraging the best of both worlds from SEO and content marketing.
  • It helps build semantic relationships between content by creating other relevant guides and internally linking between pages.
  • There are 3 parts to content hubs: pillar content, cluster content, and hyperlinks.

Why Do Content Hubs Work Well?

  • They help build topical authority on your site and building relationships between the pages using internal links.
  • When you get backlinks to any page within the group of content, all pages can benefit since they're strategically linked together.
  • Your pages should rank higher together, helping you maximize search traffic on a given topic.

Should Everyone Be Using Content Hubs?

  • No. Sometimes, you won't have enough topics that fit into a broader topic.
  • This is especially true for micro-niche sites like one about chicken coops.
  • But for a site about farming, you could probably create multiple content hubs.

How Can You Start Creating Hubs for Your Site?

  • Start brainstorming ideas for your hub pages.
  • Ask yourself how many subtopics can fit under the main page?
  • Does the topic have enough search volume?
  • Aim to have somewhere in the ballpark range of 5-20 pages that fit under the topic targeting popular queries rather than long-tail queries.

How to Create a Content Hub for SEO

In this video, the speaker explains how to create a content hub for SEO. A content hub is a collection of interlinked pages that cover a broad topic in-depth. The speaker provides step-by-step instructions on how to choose a pillar topic, find subtopics, and organize them into a content hub.

Choosing a Pillar Topic

  • Choose a broad topic that has many subtopics.
  • Use Ahrefs' Keywords Explorer to search for queries with informational intent.
  • Look for queries that are broad enough to house many subtopics.
  • Example: "yoga poses" could be a great top-level page since there are many pages that could fall under it.

Finding Subtopics

  • Find subtopics by searching Google or Wikipedia for related topics.
  • Look for queries with informational intent and ignore local or transactional queries.
  • Example: Search Google for "list of yoga poses" and copy the list into Keywords Explorer to get keyword metrics on all of them.
  • Example: Look up your main topic in Wikipedia and find related topics listed under headings like "asanas."

Organizing Your Content Hub

  • Choose highly relevant subpages that give more information about your pillar topic.
  • Use tables or lists to organize your subpages and make them easy to navigate.

Overall, creating a content hub can help improve your website's SEO by providing comprehensive coverage of a broad topic. By following these steps, you can create an effective content hub that attracts traffic and engages readers.

Video description

In this video, you’ll learn how to create your own content hub to maximize search traffic to your pages. *************************************** Additional Content Marketing Resources Content Marketing and Blogging Tutorials ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5dP7r3VJY_RXCQ84StTXv What is Content Marketing and How to Crush It on a Tiny Budget ► https://www.youtube.com/watch?v=4XrtVkhOBfQ Content Marketing Strategy That Gets Leads and Sales ► https://www.youtube.com/watch?v=9fglNtHmc8I Blogging Tips for Beginners That Actually Work ► https://www.youtube.com/watch?v=Ml4mQJjgX6g SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ Types of Content Hubs: 5 Approaches & 30+ Examples ► https://www.contentharmony.com/blog/content-hubs/ *************************************** Content hubs work because they help build semantic relationships between content. So, rather than write a book-length blog post about a particular topic, you can create other relevant guides and internally link between these pages. This tells search engines that all the content is related. Plus, having a logical structure to your content provides a better user experience for visitors. There are 3 parts to a content hub: ► Hub: the pillar content, and usually an in-depth guide or a resource on a broad topic ► Subpages: separate pages that go in-depth on a more specific part of your topic ► Hyperlinks: used to connect the hub to its subpages and the subpages should also link back to the hub. So, how do you create a hub for your site? The first step is to brainstorm ideas for your hub pages. You’ll learn a few questions you should ask yourself to determine whether it would be a good page in the video. The second step is to choose the right subpages. You’ll learn how to do this in the video, plus you’ll also see an example of how we would build a hypothetical content hub for a yoga site. Timestamps: 0:29 How content hubs work 1:11 Three parts of content hubs 3:50 Brainstorm ideas for your hub pages 5:36 Choose subpages that relevant to your topic 5:59 How to build a content hub for yoga site (example) #contenthubs #contentmarketing #seo Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs