DI 10 Hydrabad Aakash Dettol Icy cool user 05 09 2026

Introduction and Personal Background

Introduction of Ayush

• Ayush introduces himself as a member of a research company and initiates a conversation about family and personal background.

Daily Routine

• Ayush shares his daily routine, starting with waking up at 6 AM, followed by jogging and going to the gym.

• After gym, he returns home to prepare for college, which starts around noon. He also spends time with friends before returning home to complete college assignments.

Social Media Usage

Platforms and Content Preferences

• Ayush mentions using various social media platforms including Instagram, Snapchat, Facebook, and YouTube.

• On Instagram, he enjoys funny or informational content related to products like phones.

Personal Care Products

Product Usage Discussion

• The discussion shifts towards personal care products; Ayush confirms he uses talcum powder but does not use body wash.

• He states that he uses multiple brands of perfume but does not specify one particular brand.

Soap Preferences

Dettol IC Cool Soap

• Ayush reveals that he has been using Dettol IC Cool Soap for over a year after switching from Santur soap due to its menthol cooling effect.

• He explains that the switch was motivated by the refreshing qualities of menthol in Dettol compared to Santur's traditional scent.

Family Usage and Feedback

Family Members' Preferences

• While not all family members use Dettol soap, both he and his brother do.

• When asked about dislikes regarding the soap, Ayush suggests improving the cooling effect post-bath as it feels less intense than expected.

Cooling Effect Analysis

Experience with Cooling Sensation

• He describes the cooling sensation starting two minutes after washing with moderate intensity lasting about five minutes post-bath.

Comparison with Competitors

Preference for Alternative Brands

• If presented with another brand offering double the cooling effect compared to Dettol, Ayush expresses interest in trying it out based on advertised benefits.

Fragrance Evaluation

Importance of Scent in Soap

• When discussing fragrance strength in Dettol soap, he finds it pleasant and describes it as masculine while considering it premium rather than medicinal.

Ranking Product Features

Prioritization of Benefits

• In ranking product features such as germ protection, cooling effect, and fragrance importance: germ protection is ranked highest followed by cooling effects then fragrance.

Awareness Through Advertising

Discovery of Product Information

• Ayush learned about Dettol IC Cool Soap through YouTube ads which prompted him to search for more information online.

Differences in Cooling Products

Comparison of Cooling Agents

• The product "Detalk" features only menthol, while another product includes menthol, thyme oil, and flammer for a multi-faceted cooling experience.

Discussion on Advertisement

• A link to an advertisement is shared for further discussion about its content and implications.

Ad Engagement Confirmation

Response to Ad Inquiry

• Participants confirm they have seen the ad and are prompted to discuss how it differs from other products.

Content of the Advertisement

Explanation of the Ad's Message

• The ad elaborates on "termicole," explaining its benefits and features related to cooling.

Scenario Depicted in the Ad

Character Experience with Heat

• A character returns home from outside heat, feeling uncomfortable due to high temperatures and electricity indoors.

Use of Product in the Ad

Attempting Relief from Heat

• The character applies ice to his face but still feels hot; he receives a message about an upcoming meeting shortly after.

Dialogue About Cooling Soap

Introduction of Dermicole Soap

• A friend asks how the main character copes with heat; he attributes his comfort to "dermicole soap," which offers three types of cooling: menthol, thyme oil, and panthol.

Long-lasting Effects Highlighted

Key Selling Point

• The ad claims that dermicole provides 2x long-lasting cooling effects, which is emphasized during a conversation between characters.

Brand Trust Discussion

Evaluating Brand Reliability

• Both brands discussed are established; participants weigh their trust levels regarding germ protection offered by each brand.

Personal Preference

Choosing Between Brands

• One participant expresses a preference for "Dharmi Cool" for both cooling and germ protection over dermicool based on trust factors.

Overall Rating Assessment

Feedback on Data Life Sequel

• Participants are asked to rate their overall experience with data life sequel on a scale from 1 to 5; one participant rates it at 4.