Телеграм с нуля - оценка каналов. БАЗА день третий показывает Матвей Северянин.

Телеграм с нуля - оценка каналов. БАЗА день третий показывает Матвей Северянин.

Introduction and Viewer Interaction

The host introduces himself as Matvey Severyanin, engages with viewers by asking them to share their city in the chat, and discusses the analytics service TelegStat.

Matvey Severyanin's Introduction

  • Matvey Severyanin introduces himself and puts on his watch during the live broadcast.
  • Asks viewers to share their city in the chat.
  • Mentions TelegStat as an analytics service for Telegram channels.

Analyzing Channels and Engagement

The discussion revolves around analyzing similar channels using TelegStat, highlighting its usefulness for channel owners.

Utilizing TelegStat for Channel Analysis

  • Discusses how TelegStat provides insights into similar channels for comparison.
  • Emphasizes the importance of understanding channel analytics for growth and engagement.
  • Encourages viewers to explore similar channels through TelegStat for strategic insights.

Engagement with Viewers and Content Focus

The host acknowledges viewer comments, emphasizes the significance of likes, and shifts focus towards discussing ways to monetize Telegram channels from scratch.

Viewer Engagement and Content Focus

  • Expresses gratitude for viewer comments and likes.
  • Stresses the importance of likes for content creators.
  • Transitions to discussing methods of monetizing Telegram channels from zero.

Monetization Strategies in Telegram

Explores various strategies to earn money through Telegram, starting with buying and selling channels as a potential revenue stream.

Monetization Strategies

  • Introduces buying and selling channels as a viable income source on Telegram.
  • Highlights personal success in generating revenue through channel transactions.
  • Advises caution to newcomers due to initial challenges in channel trading profitability.

Channel Trading Dynamics

Delves deeper into the dynamics of buying and selling Telegram channels, emphasizing it as a feasible investment option within the platform's ecosystem.

Insights on Channel Trading

  • Elaborates on the financial prospects associated with channel trading activities.
  • Discusses reasons behind purchasing or selling Telegram channels within an investment framework.

Selling Products & Services via Channels

Explores alternative revenue streams by selling products or services through personal or agency-owned Telegram channels.

Revenue Generation Through Sales

  • Advocates for direct sales of products or services via personal or agency-managed channels.
  • Shares examples of personal experiences in promoting goods like books through dedicated platforms.

New Section

In this section, the speaker discusses the various channels and methods of content creation on platforms like Telegram, highlighting the potential for earning through channel management.

Exploring Different Channels and Earnings

  • The speaker showcases how channels can vary in terms of content and payment structures.
  • "Channels can be filled with different types of content, leading to varying payments."
  • An example is provided where individuals were paid for filling a channel with content.
  • "For filling such a channel, they were paid 88,000 rubles for 60 posts."
  • It is mentioned that managing a channel could potentially earn individuals around 40,000 rubles in ten working days.
  • "With sufficient orders, one could earn around 40,000 rubles in ten working days."

Working with Buyers and Traffic Generation

  • The discussion shifts towards buying and selling traffic within Telegram.
  • "Working as a buyer or seller of traffic in Telegram can be lucrative."
  • The speaker shares personal experience as a buyer where significant monthly purchases are made.
  • "My buyer currently purchases goods worth 3 million per month."

New Section

This section delves into the differences between groups and channels on Telegram, emphasizing their unique characteristics and potential for advertising revenue.

Groups vs. Channels for Advertising Revenue

  • A comparison is drawn between groups and channels regarding their autonomy in generating content.
  • "Groups have more independence in generating content compared to channels."
  • The speaker illustrates how advertising within groups can generate revenue based on subscriber count.
  • "Advertising within groups could yield approximately 4,500 rubles per month with a subscriber base of around 1,000."

Diversification of Services

  • Various services offered within Telegram are highlighted as avenues for monetization.
  • "There are diverse services available for users to buy or sell advertisements within Telegram."

New Section

This segment explores organic traffic generation versus paid promotion strategies on platforms like Telegram.

Organic vs. Paid Traffic Strategies

  • The concept of organic traffic is explained using an analogy involving foot traffic into a physical store.
  • "Organic traffic refers to visitors who come to your platform without direct promotion efforts."
  • Paid traffic methods are contrasted with organic approaches using examples like Yandex.Direct advertising.
  • "Paid traffic involves purchasing ads on platforms like Yandex.Direct to drive targeted visits."

Leveraging Different Platforms

  • The speaker suggests utilizing various platforms like YouTube and Yandex.Dzen for audience engagement and monetization opportunities.

Detailed Discussion on Telegram Channels and Marketing Strategies

In this segment, the speaker discusses the use of Telegram channels for marketing purposes, emphasizing the nuances of closed channels and their benefits in audience targeting.

Insights on Telegram Channel Marketing

  • Closed channels do not appear in search results, offering exclusivity to subscribers.
  • Closed channels are advantageous for personal content sharing among a specific group without unwanted external viewers.
  • Some groups earn revenue through mandatory subscriptions before allowing interaction within the channel.
  • While there is no guarantee of appearing in similar channel recommendations, engaging content can increase visibility.
  • Encouragement to explore related channels for inspiration and networking opportunities.

Effective Advertising Strategies on Telegram Channels

This part delves into advertising costs and strategies on Telegram channels, highlighting the importance of tailored content for audience engagement.

Key Points on Advertising Strategies

  • Advertising rates vary based on factors like reach and engagement levels within specific channels.
  • Success in monetization relies not only on financial gains but also on creating unique and appealing content.

Differentiating Open vs. Closed Telegram Channels

The discussion shifts towards comparing open and closed Telegram channels, focusing on subscriber acquisition costs and user experience.

Differentiation between Open and Closed Channels

  • Closed channels offer cost-effective subscriber acquisition during bulk purchases but may limit organic growth opportunities.
  • Tailored advice is recommended based on individual channel goals, budget constraints, and target audience preferences.

Personalized Channel Growth Assistance

The speaker introduces personalized growth support services for Telegram channel owners seeking expert guidance.

Highlights of Personalized Support Services

  • Personalized coaching sessions aim to enhance channel performance through tailored strategies.

New Section

In this section, the speaker discusses various opportunities for collaboration and support in channel growth, including personalized assistance and guidance.

Opportunities for Collaboration and Support

  • The speaker offers opportunities for viewers to visit their store, purchase a book with their autograph, act as a guarantor in channel sales, attend live events at a discount, and receive help with advertising sales.
  • Viewers can engage the speaker as their Telegram coach for a fee by following the link provided in the description. Personalized coaching and participation in activities are available.
  • Emphasizes the need for mentors or guides in channel development. Encourages interaction with others already engaged in similar pursuits through group chats and announcements.

New Section

This section delves into different motivations behind starting a channel, ranging from hobbyist endeavors to collaborative growth opportunities with the speaker's guidance.

Motivations for Channel Creation

  • Discusses scenarios where individuals create channels as hobbies without long-term commitment. Offers personalized guidance and support if viewers choose to collaborate on channel development.
  • Encourages viewers to seek assistance from one of three assistants by expressing interest in working with them. Highlights tailored strategies based on individual projects rather than generic advice.

New Section

The discussion shifts towards reviewing viewer-submitted content (homework), providing feedback, and exploring potential strategies for improvement.

Reviewing Viewer Content

  • Expresses intent to review viewer submissions such as posting first content on channels, joining group chats, locking posts, and sharing channels for feedback. Acknowledges time constraints but commits to engaging with submitted work collaboratively.
  • Evaluates a drone-themed channel positively despite its simplicity. Emphasizes that even basic channels can be successful if well-executed without requiring groundbreaking ideas initially.

New Section

Focuses on audience engagement strategies through unique content ideas while critiquing ineffective approaches observed during reviews.

Audience Engagement Strategies

  • Advocates for originality in content creation while acknowledging the value of maintaining audience interest through diverse interactions within the community.
  • Critiques an error-prone approach seen in transitioning content across channels. Advises against haphazardly creating channels without strategic planning or understanding audience dynamics.

New Section

Explores common mistakes made by creators when developing text-based content and provides recommendations based on observed errors during reviews.

Text-Based Content Development

  • Identifies issues related to overloaded text content lacking conciseness or clarity. Recommends refining communication skills by learning from others' mistakes rather than solely relying on personal experiences.
  • Analyzes an example involving inappropriate text topics within a channel context. Encourages creators to focus on relevant themes aligned with their intended audience preferences for effective engagement.

New Section

Engages with viewer-submitted psychological-themed content while evaluating its effectiveness based on relevance and presentation quality.

Evaluation of Psychological Content

  • Reviews psychological-themed content focusing on confidence-building efforts but critiques its simplistic approach resembling elementary school-level material rather than catering to target audiences effectively.
  • Praises creative titles within reviewed channels while highlighting areas of improvement regarding engaging storytelling techniques tailored to diverse audience demographics.

New Section

The discussion revolves around the challenges of overloaded text and the importance of engaging content for readers.

Challenges of Overloaded Text

  • Overloaded text can make it difficult and uninteresting for people to read.
  • "Клад для копирайтера" is recommended as a resource to improve writing quality.
  • Matvey suggests that future technologies could be a good channel theme.

New Section

The conversation shifts towards channel themes, scrolling maps, and the significance of post frequency.

Channel Themes and Scrolling Maps

  • Importance of having a clear theme for the channel.
  • Discussion on scrolling maps in content creation.
  • Personal anecdote about buying a drawing board.

New Section

The focus is on post frequency, advertisement strategies, and maintaining viewer engagement.

Post Frequency and Advertisement Strategies

  • Importance of post frequency and ad placement ratio.
  • Ratio between regular posts and sponsored posts for effective monetization.

New Section

Consultation services, content structure, and audience engagement are discussed in this segment.

Consultation Services and Content Structure

  • Availability of consultation services for audience engagement.
  • Exploration of income potential through Telegram channels.

New Section

Monetization strategies, audience interaction, and content relevance are key topics in this part of the conversation.

Monetization Strategies and Audience Interaction

  • Discussion on purchasing channels for advertising purposes.
  • Emphasis on maintaining user interest through engaging content formats.

New Section

Text formatting techniques, readability considerations, and thematic coherence are explored here.

Text Formatting Techniques

  • Importance of paragraph usage for readability.
  • Critique on excessive spacing affecting text readability.

New Section

Narrowing down channel themes, strategic content creation, and maximizing audience reach are focal points in this section.

Strategic Content Creation

  • Advice on starting with broad channel themes before narrowing down to specific topics.
  • Example using football clubs to illustrate thematic progression.

New Section

** Section Overview: ** Creativity , specificity ,and audience engagement are highlighted as essential elements in content creation .

Creativity in Content Creation

  • Emphasis on being specific rather than overly verbose .
  • Advocacy for concrete examples to enhance understanding .

New Section

** Section Overview: ** Detailed financial insights , advertising strategies ,and platform statistics form the crux of this segment .

Financial Insights & Advertising Strategies

  • Providing concrete financial breakdown examples .

New Section

The discussion revolves around the importance of formatting text for readability and user comfort.

Importance of Text Formatting

  • Properly formatted text enhances readability and user experience.
  • Uncomfortable formats, like an awkward mug for streaming, deter users from engaging with content.
  • Selling or giving away stickers or icons related to self-improvement on a channel can be beneficial if aligned with the business model.

New Section

Exploring the integration of Telegram and personal websites, discussing strategies and implications.

Integrating Telegram and Personal Websites

  • Combining Telegram and a personal website may not always align with effective strategies.
  • Driving traffic through Telegram can be useful but requires consideration of niche relevance.

New Section

Delving into niche selection, marketing strategies, and content creation considerations.

Niche Selection and Marketing Strategies

  • Contrasting broad niches like "wiber for moms" with narrower ones such as "wiber for bikers."
  • Content creation effectiveness depends on thematic alignment, goals, and audience preferences.

New Section

Discussing visual clutter in content presentation and its impact on audience engagement.

Visual Presentation Impact

  • Visual chaos in content layout can hinder user engagement compared to structured visuals.

New Section

Addressing challenges in content formatting, including unstructured text blocks.

Challenges in Content Formatting

  • Unformatted text can detract from the overall quality of content despite potential improvements.

New Section

Exploring nostalgic themes for audience engagement and revenue generation opportunities.

Nostalgia Marketing Strategies

  • Leveraging nostalgia for groups like Disco Crash can attract audiences seeking nostalgic experiences.

New Section

Analyzing linguistic nuances in branding choices to enhance appeal to target audiences.

Branding Linguistic Considerations

  • Evaluating brand names like "Agentess" for linguistic resonance within the target market.

New Section

Critiquing weak content generated by neural networks and its impact on audience perception.

Neural Network Content Generation

New Section

The speaker discusses the challenges and financial benefits of running a football channel, mentioning the concept of airdrops from Satoshi. They express frustration with technical issues preventing them from accessing certain channels.

Football Channel Challenges and Airdrops

  • Running a football channel is challenging but lucrative.
  • Technical difficulties hinder access to desired content, possibly due to lagging Telegram.
  • Expresses interest in airdrops from Satoshi as a compelling idea.

New Section

The speaker elaborates on their content creation process, focusing on pursuing their dream theme and retirement goals. They mention the use of AI for monitoring activities.

Content Creation and AI Monitoring

  • Emphasizes creating content aligned with personal aspirations, such as retiring early.
  • Describes AI monitoring behavior, expressing amusement at cameras tracking movements.

New Section

The speaker addresses audience engagement strategies, highlighting the importance of thoughtful comments over repetitive messages. They discuss psychology-related content recommendations.

Audience Engagement and Psychology Content

  • Advocates for meaningful engagement over repetitive comments.
  • Discusses challenges in driving traffic post-regulatory changes in Russia.

New Section

The speaker delves into considerations when integrating bots into channels, emphasizing caution due to potential negative impacts on channel performance. They stress the need for careful vetting before adding bots.

Bot Integration Considerations

  • Warns about potential harm from unchecked bot integration.
  • Shares personal insights on managing business-related bots effectively.

New Section

The speaker reflects on diverse topics like self-improvement, psychology, and engaging content strategies. They touch upon promoting various themes while critiquing readability preferences.

Self-improvement and Content Promotion

  • Appreciates engaging experiments like the zephyr experiment.

New Section

The speaker discusses the accessibility and affordability of their books, emphasizing the importance of making them available to all, even children. They mention the low price of their books compared to coffee in Kazan and express a preference for content related to news and show business.

Book Accessibility and Content Preferences

  • The speaker believes that books should be affordable for everyone, allowing even children to purchase and read them. This accessibility principle is crucial.
  • Emphasizes that their books are priced at 200 rubles, highlighting that this cost is lower than that of coffee in Kazan.
  • Expresses a liking for content related to news and show business, finding it easy to engage with such topics.

New Section

The speaker raises questions about certain thematic choices on Telegram channels, suggesting some topics may not align with their interests. Additionally, they invite individuals interested in telecommunications to attend a live event in St. Petersburg.

Thematic Choices and Telecommunications Event

  • Questions the compatibility of certain themes with their interests on Telegram channels, indicating some topics may not be suitable for them.
  • Extends an invitation for those interested in telecommunications to join a live event scheduled for May 4th in St. Petersburg, offering connections with individuals earning at least half a million on Telegram.

New Section

The speaker introduces the concept of mental experiments as a means of predicting outcomes without investing significant resources upfront. They emphasize the value of seeking advice before embarking on ventures like creating a channel on specialized machinery.

Mental Experiments and Seeking Advice

  • Discusses mental experiments as tools for predicting outcomes without substantial resource investment when considering new ventures like specialized machinery channels.