🎓 Yöneticiler için Finans Sertifika Programı

Introduction to Financial Education

Background of the Speaker

• Cüneyt Demirgüreş introduces himself as a lecturer at Koç University for 23 years and has 20 years of experience in investment banking.

• He serves on the boards of publicly traded companies, blending academia with private sector insights in his teachings.

Executive Development Programs

• Since 2012, he has taught numerous companies through executive development programs focused on finance and economics.

• Courses cover topics from basic financial literacy to advanced concepts like strategic finance and economic indicators.

Importance of Financial Literacy

Personal Finance Awareness

• Emphasizes that individuals often do not value their savings or manage them wisely, leading to unnecessary spending based on market tips.

• Financial literacy is crucial not just for corporate finance but also for personal future planning and savings management.

Course Structure

• The program aims to prepare participants by teaching them how to read balance sheets and make informed investment decisions.

• Participants include lawyers, CFOs, and other professionals who engage in diverse financial topics over two days.

Key Topics Covered in Training

Fundamental Concepts

• Training includes understanding balance sheets, income statements, profitability analysis, operational efficiency, cash flow assessment, and free cash flow valuation.

Advanced Financial Techniques

• Discusses project valuation methods including weighted average cost of capital (WACC), emphasizing practical applications in real-world scenarios.

Practical Applications and Exercises

Real-Life Case Studies

• Utilizes actual balance sheets from publicly traded companies across various sectors to provide hands-on learning experiences.

Certification and Recognition

• At the end of the training sessions, participants receive certificates during a ceremony as a tangible reminder of their learning journey.

Conclusion: Value of Investment in Education

Lifelong Learning Perspective

• Stresses that attending these courses is one of the best investments individuals can make for their financial futures.