Desenhando meu Modelo de Negócio com IA Vertical para Escalar em 2025

New Business Model for AI in 2025

Introduction to the New Business Model

• The speaker is developing a new business model focused on artificial intelligence (AI) set to launch in 2025, aiming to transform how AI is distributed in the market.

• Emphasis is placed on creating a sustainable and scalable system rather than merely selling technology or services by the hour.

Importance of AI Implementation

• The speaker believes that companies failing to adapt their processes with AI within the next 18 months are likely to face failure.

• There’s an urgent need to deliver real value through AI solutions, helping businesses leverage this technology effectively.

Concept of "AI First"

• The term "AI first" is introduced, which refers to prioritizing AI in business processes before human involvement.

• This paradigm shift aims for operational efficiency, potentially increasing it by 50% through effective use of AI.

Transitioning to B2B Model

• To scale his business effectively, the speaker identifies a transition towards a B2B model as essential for meeting market demands.

• He encourages entrepreneurs and businesses to quickly implement vertical-specific AI solutions to lead their markets.

Acelera 360: Background and Focus

• Acelera 360 will serve as a hub for various industries, providing tailored AI solutions across sectors like marketing, real estate, insurance, and more.

• The journey of Acelera began in March 2025 after the speaker left General Clans; its mission focuses on teaching programmers entrepreneurship skills.

Success Stories from Acelera

• Within three months of launching Acelera, students began achieving significant financial success—some earning over R$100,000 monthly.

Understanding AI Infrastructure for Businesses

The Initial Test and Market Need

• The speaker decided to conduct a test on July 10, explaining how to build an AI infrastructure for businesses.

• Business owners often lack understanding of technology; they prioritize revenue growth and cost reduction over technical details like N8N automation.

• The speaker aims to clarify what AI infrastructure entails, promising a detailed explanation later in the video.

Response from the Market

• After posting the video, the speaker received 422 leads by July 19, indicating strong interest in AI infrastructure.

• A pitch was made during the video targeting business owners interested in implementing AI solutions through consulting services.

Consulting Approach and Operational Efficiency

• The speaker pivoted their software consulting company towards AI, focusing on enhancing operational efficiency rather than replacing human workers with AI.

• Key strategies include intelligent commercial automation and reactivating dormant customer bases to optimize sales processes.

Identifying Challenges in Businesses

• Common issues faced by companies include manual operations, underutilized customer databases, bottlenecks in sales processes, technical insecurity, and lack of technological leadership.

• Business owners should not be burdened with learning complex automation tools; instead, consultants should act as technological partners focused on profitability.

Structuring Consulting Services

• The consulting process is structured into phases: immersion & diagnosis, analysis & modeling, strategy implementation, culminating in delivery.

• From 422 leads generated, there were 150 CNPJ leads with 40 qualified prospects leading to six closed deals worth R$209.400.

Scalability Concerns

Understanding Business Automation and Scalability

The Importance of Process Over Tools

• The speaker emphasizes that simply implementing a chatbot or sales development representative (SDR) without a proper process is ineffective for businesses.

• Automation in sales is futile if there are no leads entering the system; having automation does not guarantee success without a solid lead flow.

• A successful business requires logistics and processes that support closing deals, highlighting the need for comprehensive operational strategies.

Diagnosing Business Needs

• The speaker advocates for partnering with a technology expert who can diagnose business processes before suggesting implementations to ensure effective solutions.

• Return on Investment (ROI) is crucial; investing in the right tools should yield significant financial returns, as illustrated by potential earnings compared to costs.

Building Scalable Models

• The speaker shares insights about their consulting firm, KCG, which has an expected annual revenue of 4 million but acknowledges the challenges of scalability with many employees involved.

• There’s a desire to create highly scalable business models that can generate substantial monthly revenues with minimal personnel.

Creating an Ecosystem Around Education and Consulting

• Plans are discussed to merge consulting services with educational initiatives aimed at future entrepreneurs interested in artificial intelligence (AI).

• The speaker expresses the need for creating something scalable that doesn’t solely rely on their personal involvement but rather builds a robust structure around it.

Structuring Services for Growth

• An ecosystem will be developed around Acelera, combining educational resources and consulting services to address market needs effectively.

How to Optimize Business Growth and Infrastructure

Understanding Business Growth Strategies

• The speaker emphasizes the importance of being actively engaged in one's business to identify ways to increase profitability, sharing insights gained from years of entrepreneurship.

• They highlight the necessity of exploring new market opportunities as a fundamental aspect of entrepreneurship, encouraging others to adopt this mindset for growth.

Developing Core Infrastructure

• Discussion on creating a "core infrastructure" within their business, Celera 360, which includes lead generation and acquisition layers.

• Introduction of tools like call analysis software and real-time assistance during sales meetings, enhancing the effectiveness of sales representatives.

Sales Process Optimization

• Explanation of how SDR (Sales Development Representatives) can be utilized effectively by integrating technology that assists in scheduling calls and managing leads.

• The speaker discusses using AI for generating creative content for ads and automating campaign management, streamlining marketing efforts across various niches.

Tailored Solutions for Different Verticals

• Emphasis on providing ready-made solutions tailored to specific industries such as dentistry, marketing, insurance, and real estate with trained SDRs included.

• The speaker outlines comprehensive support systems including playbooks for different roles (SDR, Closer), ensuring businesses have all necessary resources at hand.

Focus on Results Over Products

• A strong focus is placed on delivering results rather than just selling products or services; the speaker aims to demonstrate operational improvements that translate into financial benefits for clients.

• Real-world examples are shared where businesses struggle with low profit margins; the speaker highlights how strategic adjustments can yield significant returns even in challenging scenarios.

Addressing Client Needs with Custom Solutions

• The discussion reveals common issues faced by clients such as negative profit margins and underutilized customer bases; these insights guide tailored consulting approaches.

• Examples are provided illustrating how high-revenue businesses can benefit from targeted interventions that leverage AI technologies for operational efficiency.

Building Vertical-Specific Strategies

• The concept of vertical-specific strategies is introduced; these strategies derive from core infrastructure but cater specifically to niche markets' needs.

• Integration with project management tools like Clickup and Notion is discussed as part of developing customized processes that address unique client challenges effectively.

Implementation Strategies for Business Growth

Training a Network of Students

• The speaker discusses training students to implement business strategies themselves, rather than doing it for them. This approach empowers students and creates a self-sustaining model.

• The focus is on teaching technology-savvy individuals who want to gain business insights, ensuring they align with the speaker's vision. Materials and training are provided to facilitate this learning process.

B2B Model and Client Management

• A description of the challenges faced by marketing agency owners managing multiple clients is presented, highlighting the stress involved in client management. The speaker offers a ready-made infrastructure that can be utilized by these agencies for their clients.

• There is an emphasis on having a structured business model that includes deliverables and commercial frameworks, which can be leveraged by students turned consultants or software factories. This network enhances service delivery capabilities.

Ecosystem Development

• The discussion shifts towards creating an ecosystem where students can act as distributors within various vertical markets (e.g., legal, dental). This opens opportunities for diverse professionals to engage in distribution roles based on their expertise.

• The importance of solidifying processes that yield real results is stressed; the goal is not just theoretical success but tangible outcomes that contribute to scaling businesses effectively.

Entrepreneurial Insights

• Key advice is given regarding entrepreneurship: making money involves helping others make money using one's skills—specifically technology and business models in this context. This reciprocal relationship fosters satisfaction among clients when their problems are solved effectively.