Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

O, That's Good: A Mission for Comfort Food

The Inspiration Behind O, That's Good

  • The mission of O, that's good is to provide delicious comfort food with a nutritious twist across America.
  • The speaker expresses a desire to share great discoveries, which serves as their inspiration.
  • They emphasize personal growth and the pursuit of becoming the best version of oneself, regardless of past achievements.

Martin Scorsese's Master Class on Filmmaking

Understanding the Drive for Storytelling

  • Martin Scorsese introduces his master class by distinguishing between those intrigued by moviemaking and those compelled to tell specific stories.
  • He emphasizes that true filmmakers feel an urgent need to express particular narratives that burn within them.

First Day of School Nerves

Navigating New Experiences

  • A conversation reflects common first-day school nerves and the hope of making new friends.
  • There’s a focus on studying hard and maintaining family connections amidst new challenges.

Effective Whitening Solutions

Choosing the Right Products

  • Discussion about whitening products highlights dissatisfaction with current toothpaste effectiveness.
  • Crest Glamorous White Whitestrips are presented as ADA accepted and proven safe, claiming superior results compared to leading whitening toothpaste.

The Benefits of Pom Wonderful Juice

Nutritional Insights

  • Pom Wonderful Pure Pomegranate Juice is noted for its high antioxidant content.
  • It is described as being packed with health benefits beyond just antioxidants.
Video description

Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our minds with facts and figures]. Learn more about ethos, pathos, and logos here ►► http://bit.ly/2qTPJsy SUBSCRIBE to StudioBinder’s YouTube channel! ►► http://bit.ly/2hksYO0 Music: "All I Can Give" by Jamie Bathgate: http://bit.ly/2HUeXPM ––– More Popular Trend Videos ––– The Top Product Ad Ideas & Trends for 2018 ► http://bit.ly/2HTRL4i The Best Super Bowl Commercials & Trends ► http://bit.ly/2HRfq55 Motion Graphic Design Inspirations and Trends for 2018 ► http://bit.ly/2HRR7nR ––– Connect with us on social ––– Facebook ►► https://www.facebook.com/studiobinderapp Twitter ►► https://www.twitter.com/studiobinder Instagram ►► https://www.instagram.com/studiobinder Pinterest ►► https://www.pinterest.com/studiobinde0545/ LinkedIn ►► https://www.linkedin.com/company/studio-binder