doTERRA Week 1 Social Media Game Plan

Introduction to Social Media Strategies

Importance of Timing in Posting

• The speaker emphasizes waiting to post on social media about building a business until after watching this video, which serves as an introductory guide.

• The content is based on the speaker's experience, which has led to significant success within the company.

Target Audience and Strategy

• The strategies shared are primarily for individuals who are not social media influencers but have some following, such as friends and family.

• Acknowledges that while influencers may require tailored strategies, the majority can benefit from a more general approach.

Creating Effective Content

Driving Curiosity

• The most effective strategy involves creating content that generates curiosity rather than directly promoting products.

• Posts should avoid explicit product promotion; instead, they should spark interest and lead to conversations.

Conversion through Classes

• Conversations initiated by curiosity can lead to invitations for classes (online or in-person), which serve as optimal environments for conversions.

• Controlling the conversation is crucial; if potential customers express interest, invite them to a class before sending purchase links.

Building Relationships and Retention

Focus on Lifestyle Transformation

• Emphasizes the importance of helping customers transform their lifestyles rather than just selling individual products.

• Inviting people to classes helps build value in their minds, encouraging them to invest in kits rather than single items.

Gradual Introduction of Company Identity

• Suggestion to wait one or two months before prominently mentioning the company name (doTERRA), allowing time for curiosity-driven engagement first.

First Post Ideas

Engaging Initial Content

• After generating initial sales through personal networks, create engaging stories about early successes in your new business venture.

• Example: Share excitement about achieving sales quickly and highlight people's interest in natural health solutions.

How to Build a Business and Engage Customers

Importance of Personal Results

• Emphasizes the necessity of achieving personal results before expecting others to follow. If you don't take action for your own success, why would anyone else?

• Advocates for public documentation of progress, stating that "documentation always beats conversation." This visibility can attract potential customers.

• Suggests sharing your journey in starting a business alongside existing commitments, highlighting its transformative potential for your future.

Creating Curiosity Through Storytelling

• Encourages using product stories that spark curiosity rather than straightforward sales pitches. This approach fosters engagement and conversation.

• Recommends sharing personal experiences with products (e.g., digestive health), focusing on storytelling rather than just selling the product.

• Advises against revealing product labels immediately; instead, create intrigue by discussing benefits and inviting inquiries from interested parties.

Engaging Content Ideas

• Suggests posting about common health issues like sleep, energy, and immune function to connect with audiences effectively.

• Proposes documenting small beginnings in business through photos or videos as a way to share growth and encourage others.

Acknowledging New Customers

• Highlights the importance of publicly thanking new customers as a means of showing gratitude and building trust within the community.

• Reinforces that expressing appreciation not only showcases generosity but also demonstrates your ability to achieve results for yourself and others.

Transitioning to Specific Business Promotion

• Discusses strategies for transitioning into promoting specific products or businesses after establishing initial credibility.

• Introduces recognition posts as an effective way to celebrate team members' achievements, which can inspire confidence in potential customers about the support system available.

Recognition and Engagement Strategies in Business

Importance of Recognition

• Creating a banner to congratulate team members fosters a positive perception of success, encouraging others to engage with your business.

• Highlighting access to mentorship from successful individuals can attract potential recruits who seek income, community, or personal development.

Attracting New Members

• Emphasizing the value of personal development and a supportive environment can draw individuals looking for positivity and growth.

• Sharing unboxing videos of monthly orders provides insight into product benefits, making the experience relatable and engaging for viewers.

Effective Social Media Strategies

• Utilizing social media effectively in the first two months involves sharing personal experiences without overtly promoting products initially.

• After establishing initial engagement, transitioning to more direct promotions can stimulate interest in joining the business.

Accessibility and Support

• Encouraging open communication through social media channels allows for questions from both current team members and potential recruits.

• Emphasizing accessibility as a priority builds trust within the team, ensuring that all members feel valued and supported.