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Introduction to Analytics Services

Overview of Competitor Analysis

• The session begins with an introduction to various analytics services, often referred to as "spy services," which can help in competitor analysis and content planning.

• The speaker emphasizes the importance of these tools for understanding competitors' advertising strategies and gaining insights into past account activities.

Recommended Tools

• A specific service called Lavr is introduced as user-friendly and effective for analyzing profiles and advertising creatives.

• Users are encouraged to log in using their VK or Google accounts, with options for both free and paid versions available.

Analyzing Profiles with Lavr

Profile Activity Insights

• The tool allows users to analyze profile activity, including viewing past advertisements related to specific themes (e.g., children's beds).

• Users can input links or phone numbers to gather data on engagement metrics, although some limitations exist in the demo version.

Limitations of Free Version

• The demo version may not provide comprehensive data; a paid version offers more accurate statistics.

• Users can check mentions in stories and posts but may find limited results if no mentions exist.

Exploring Advertising Campaigns

Accessing Ad Data

• The speaker discusses how users can view all advertising campaigns related to specific keywords (e.g., "bed car") within the platform.

• It’s noted that while some ads may be inactive, they still appear due to previous settings in the ad cabinet.

Importance of Creative Analysis

• Understanding what types of ads have been successful helps users craft their own campaigns effectively by learning from others’ experiences.

Introduction to Another Service: HERT

Transitioning Between Tools

• The speaker introduces another service called HERT, which provides a broader range of advertising creatives compared to Lavr.

• HERT is highlighted as particularly useful for finding relevant ad creatives based on user-defined criteria.

Features of HERT

• Users can search for specific phrases within ad texts and filter results based on geographic locations or business pages.

Evaluating Ad Success

Analyzing Campaign Duration

• Details about individual ad campaigns are provided, including duration and performance metrics such as engagement over time.

Limitations of Free Access

• While many creative examples are visible under free access, full visibility requires a paid subscription.

Conclusion

Final Thoughts

• [] (No timestamp needed here since it concludes without further discussion.)