VIDEO
HIGHLIGHT
Log InSign up
8 Powerful Ways to Use "inurl" in Ahrefs’ Content Explorer
SummaryTranscriptChat

8 Powerful Ways to Use "inurl" in Ahrefs’ Content Explorer

Introduction to Ahrefs Content Explorer and the "inurl" Search Operator

In this section, Sam Oh introduces Ahrefs Content Explorer and explains how the "inurl" search operator can be used to find pages that contain specific words or phrases within their URLs.

Using the "inurl" Search Operator in Ahrefs Content Explorer

  • The "inurl" search operator is a powerful feature in Google that allows users to find pages containing specific words or phrases within their URLs.
  • Ahrefs Content Explorer has incorporated this search operator, making it even more powerful for marketers.
  • Content Explorer is a mini search engine designed for marketers, allowing users to type in any query and find pages that contain the searched word or phrase.
  • It provides SEO metrics such as Domain Rating, Referring Domains, Organic Traffic, and more.
  • The content index of Ahrefs is currently over a billion pages and growing rapidly.
  • There are various filters available in Content Explorer to refine data.

Tactic 1: Finding New Pages with Fast Link Generation

In this section, Sam Oh explains how to use the "inurl" search operator along with other filters in Content Explorer to find new pages that have generated links quickly.

Tactic 1: Looking for New Pages with Fast Link Generation

  • Certain topics attract links faster than others.
  • To find these topics, use the query "inurl:the current year title:your topic."
  • Set the referring domains filter to a minimum value (e.g., 20).
  • Review the resulting list of popular topics published in the current year manually.
  • Look for commonalities among these topics. For example, saving money in the health industry may be a popular topic worth exploring.

Tactic 2: Finding Old Posts with Links to Steal (Skyscraper Technique)

In this section, Sam Oh explains how to modify the query and use the "inurl" search operator in Content Explorer to find old posts with links that can be utilized using the Skyscraper Technique.

Tactic 2: Finding Old Posts with Links to Steal

  • Modify the query by removing the current year and adding a range of previous years within parentheses (e.g., (2015 OR 2014 OR 2013 OR 2012)).
  • Set a minimum value for referring domains filter (e.g., 20).
  • Review the resulting list of great pages.
  • Click on each page's caret, go to the backlink reports, and contact relevant prospects to build quality links.

Tactic 3: Finding Sites Likely to Accept Infographics

In this section, Sam Oh demonstrates how to use the "inurl" search operator in combination with other filters in Content Explorer to find sites that are likely to accept infographics.

Tactic 3: Finding Sites Likely to Accept Infographics

  • Use the query "inurl:infographic title:infographic" followed by a broad topic related to your niche.
  • Apply the "One article per domain" filter.
  • Review the resulting list of unique domains that have previously posted infographics.
  • Pitch your infographic to these sites for an editorial backlink.

Tactic 4: Finding Guest Posting Opportunities

In this section, Sam Oh explains how to use the "inurl" search operator along with other terms in Content Explorer to find guest posting opportunities even if websites don't have a "Write for Us" page.

Tactic 4: Finding Guest Posting Opportunities

  • Many websites accept guest posts even if they don't have a dedicated "Write for Us" page.
  • Use the query "inurl:(guest-post OR guest-blog OR guest-author) your topic."
  • Apply the "One article per domain" filter.
  • Review the resulting list of websites accepting guest posts.
  • Approach these websites confidently, as many of them may not have a "Write for Us" page.

Tactic 5: Finding Resource Pages

In this section, Sam Oh explains how to use the "inurl" search operator in Content Explorer to find resource pages that can be utilized for link building.

Tactic 5: Finding Resource Pages

  • Resource pages are rich in links on specific topics.
  • Use the query "inurl:resources title:[your topic]."
  • Filter through the results since the word "resources" can be used in various contexts.

Timestamps are approximate and may vary slightly.

New Section

This section discusses the benefits of getting interviewed and how to find interview opportunities.

Finding Interview Opportunities

  • Use the search query "inurl:interview-with" followed by "title:" and the name of an influencer in your niche to find relevant results.
  • Expand the search by trying "inurl:interview" or using other industry names in your space.

New Section

This section explains how to find YouTubers for collaboration.

Finding Collaboration Partners on YouTube

  • Use the search query "site:youtube.com" to narrow down results to pages on YouTube.
  • Add "inurl:channel" to further narrow down results to channels.
  • Finish with "title:your topic" to find popular YouTubers in your space.
  • Sort the results by "search traffic" in descending order to identify channels with high search traffic and a large subscriber base.

New Section

This section introduces the "Double Dipping Technique" for maximizing traffic from YouTube and Google.

The Double Dipping Technique

  • YouTube is a powerful search engine that can drive organic traffic.
  • Search for topics that rank both on YouTube and Google by using specific search queries like "site:youtube.com", "inurl:watch", and relevant keywords.
  • Sort videos by search traffic in descending order to identify high-performing topics with potential for double dipping.
  • Utilize these topics to gain traffic from both platforms and increase views on your YouTube channel.
Video description

How powerful is the “inurl” feature when used with Ahrefs’ Content Explorer? This video shows you 8 actionable tactics for more efficient topic research and prospecting. Content Explorer is a part of Ahrefs’ SEO Toolset, which is like a mini search engine made for SEOs and marketers. With Content Explorer, you can search for any keyword or phrase and find all relevant pages along with their SEO metrics on the topic. But when you add the “inurl” operator to your queries, you can prospect faster, find low competition topics, and even use them to find partners and topics for your YouTube videos. In this tutorial, you’ll learn 8 powerful queries to do just that. Here they are (with timestamps). 1. Find new pages that are generating links fast (1:07) 2. Find old posts and steal their links for "Skyscraper technique" link building campaigns (1:54) 3. Find sites that will likely accept your infographic (2:40) 4. Find guest posting opportunities that are extremely relevant (3:25) 5. Find pages for "resource page" link building (4:35) 6. Find places to get interviewed (5:20) 7. Find YouTube collaboration opportunities (6:09) 8. The "Double Dipping Technique" for YouTube (7:15) Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs