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Dayana Madregal: Building a Personal Brand on Social Media

Introduction to Dayana's Business

• Dayana Madregal introduces herself and her personal brand on social media, highlighting her presence on Instagram, TikTok, and YouTube with over 300,000 followers.

• She generates income through brand collaborations where companies pay her to create content based on their briefs.

Exploring New Revenue Streams

• Currently, Dayana is seeking new ways to generate income that do not rely solely on brands. She is in the process of developing a website and considering digital products or services.

Early Beginnings and Influences

• Dayana began her entrepreneurial journey at around 16 or 17 years old while playing for Chevas Femenil, which helped her gain followers due to the team's popularity.

• Inspired by her parents—both entrepreneurs—she chose entrepreneurship over traditional employment for greater control over her time.

Challenges Faced as an Entrepreneur

• One major challenge has been reliance on brands for income; initially, she had very few campaigns per year but now experiences more frequent collaborations with higher payouts.

• In the beginning, many brands offered only product exchanges instead of monetary compensation, which was a common starting point for many creators. Despite these challenges, she feels satisfied with her progress now.

Satisfaction and Support System

• The most rewarding aspect of being a content creator for Dayana is receiving positive feedback from her audience and brands after sharing content. This interaction motivates her to continue creating.

• Her family has been supportive throughout her journey; they initially did not understand the nature of social media work but provided encouragement nonetheless. Having a stable income from professional sports allowed her to treat social media as a hobby initially.

• Friends have also played an important role in supporting her despite potential concerns about public perception when sharing personal content online. They have encouraged her openness in this space.