My Most Controversial Opinions on Media Buying, Facebook Ads, and more
My Most Controversial Takes on Media Buying and D2C
In this video, the speaker shares their top 10 controversial takes on media buying and D2C.
UGC is Not a Standalone Creative Strategy
- User-generated content (UGC) is not a standalone creative strategy.
- UGC alone cannot save a failing business.
- Other creative strategies should be tested alongside UGC to determine what works best for the business.
- Images can sometimes perform better than UGC.
Dropshipping is Dead
- Dropshipping is no longer as profitable as it once was.
- Many people who previously had dropshipping businesses are now looking at other forms of businesses due to supply chain issues.
Media Buying is Dead
- Media buying as we know it is dead in 2022.
- All media buyers need to be creative strategists to survive IOS 14 and continue having a job in the next few years.
- To survive, media buyers must be multi-platform, including Google Ads, Snapchat, TikTok, etc.
- Having another specialty such as CRO or landing page building reporting or analytics will also help.
Brands Will Fail on TikTok
- Most brands that get on TikTok right now will fail if they treat it like Facebook.
- Brands need consistent tick-tock specific creative content flowing in and first-party attribution methods like Triple Whale or North Beam.
Engaged Shoppers Audience on Facebook Ads Is Not Effective
- The engaged shoppers audience on Facebook ads is not an effective way to hack the algorithm.
SMMA Is Just Like Dropshipping
- The speaker does not want to start their own agency because they do not enjoy the operations and process aspects of it.
- SMMA is just like dropshipping in that it has become a popular trend, but it may not be sustainable for everyone.
Advertising for Specific Niches
In this section, the speaker talks about advertising for specific niches and how to sell products or services on different platforms.
Selling Across Different Industries
- The speaker has worked with specific businesses or niches but knows how to sell any product or service.
- It's important to look at what type of trends are working across different industries and platforms as a whole.
Creative Testing
- Brands should concentrate on creative testing and figuring out what works best in their creatives.
- Testing one new creative per month is not enough. You need to test it all.
Learning Phase
- People have an unfounded fear about the learning phase.
- Sometimes throwing campaigns into the learning phase is better than not optimizing out of fear of going into the learning phase.
No More Hacks in Media Buying
In this section, the speaker talks about media buying and how there are no more hacks in media buying.
Importance of Creative Strategy
- Media buying itself is a dying profession.
- All media buyers now need to have a heavy hand in creative strategy and direction.
Analytics and Reporting
- If you're not capable of doing analytics, reporting, or CRO, then you need to adapt with changing tides.
Absolutes in Media Buying
- There are very few absolutes in media buying or Facebook ads that the speaker believes in.
- As long as you're creative testing and always learning, that strategy will work.
Facebook and TikTok Ads
In this section, the speaker talks about the effectiveness of running Facebook or TikTok ads. They explain that there is no one-size-fits-all approach to advertising and that what works for one business may not work for another.
Effectiveness of Facebook and TikTok Ads
- The speaker mentions that even top-tier media buyers in the industry cannot guarantee the success of running Facebook or TikTok ads.
- It's important to do what works best for the brand or business, rather than relying on absolutes.
- Advertisers should focus on what the ad account likes and what is working best for their specific brand or business.
This section is short but contains all relevant information from the transcript.