LinkedIn's Algorithm Is Killing Everyone's Reach, So Why Am I Growing?

Understanding LinkedIn's Algorithm Changes

The Impact of Impressions and Earnings

• A LinkedIn post received 8.2 million impressions but generated $0, while another with only 3,200 impressions earned $45,000, highlighting the inconsistency in engagement versus financial return.

• Many users are experiencing decreased reach and engagement on their posts, leading to a widespread belief that something is fundamentally broken within the platform.

Personal Experience Amidst Algorithm Crisis

• Despite claims of an algorithm crisis, the speaker gained over 6,000 followers and achieved 840,000 impressions in just 60 days.

• With a successful track record of building a $1.2 million business on LinkedIn and working with numerous professionals, the speaker challenges the prevailing narrative about the algorithm's impact.

Questioning the Narrative from Coaches

• The speaker emphasizes that many coaches are pushing a fear-based narrative regarding changes in LinkedIn’s algorithm without substantial evidence from LinkedIn itself.

• Claims about significant drops in reach and follower growth have circulated among coaches but lack official confirmation from LinkedIn.

Fear as a Sales Tactic

• The absence of an official announcement regarding algorithm changes raises questions about the validity of these claims; they seem to stem from consultants interpreting behavior changes rather than confirmed updates.

• The speaker notes that fear drives sales; coaches benefit financially by promoting new strategies under the guise of urgency created by supposed algorithm changes.

Observations on Platform Evolution

• Major social media platforms have shifted towards showing content based on user interests rather than solely connections; this trend is evident across Instagram, YouTube, TikTok, and now likely LinkedIn.

• This shift aims to enhance user engagement for ad revenue purposes—showing relevant content keeps users on platforms longer.

Critical Thinking About New Strategies

• While acknowledging some observations made by experts may be accurate, it’s essential to critically assess who benefits from promoting panic around these changes.

• The speaker asserts that there is enough opportunity for everyone to succeed without resorting to fear tactics or purchasing new playbooks.

Current Success Metrics

• Sharing personal metrics: currently at over 60,000 followers with significant impressions indicates effective strategies still exist despite fears surrounding algorithm changes.

Understanding LinkedIn Growth Strategies

The Impact of Algorithm Changes on Content Strategy

• The speaker notes a significant increase in followers and impressions, contrasting their success with the general sentiment of decline among others.

• Their strategy remains unchanged despite algorithm updates; it focuses solely on personal branding for executives, leaders, and founders.

• They emphasize measuring success through meaningful metrics like business conversations and revenue generated rather than just impressions or follower counts.

Revenue vs. Impressions: A New Perspective

• A comparison is made between two posts: one with high impressions but no revenue and another with fewer impressions that generated substantial income.

• The speaker argues that focusing on the right audience leads to better outcomes, regardless of impression counts.

• They advocate for quality over quantity in posting frequency, suggesting three to four impactful posts per week instead of daily engagement bait.

Two Games on LinkedIn: Content vs. Positioning

• The speaker distinguishes between two strategies: the content game (focused on tactics like hooks and timing) versus the positioning game (establishing expertise).

• They assert that algorithm changes tend to penalize tactical approaches while genuine positioning remains effective over time.

• An example illustrates how a consultant with fewer followers can outperform a larger creator by providing valuable insights rather than recycled content.

Principles Over Tactics in Social Media Strategy

• The speaker encourages viewers not to panic about algorithm changes but to focus on consistent value delivery to their target audience.

• Understanding platform goals is crucial; platforms aim to keep users engaged for ad revenue, which aligns with producing genuinely interesting content.

• Emphasis is placed on clear messaging across profiles and content, advocating for a singular focus area.

Measuring Success Beyond Traditional Metrics

• Success should be evaluated based on engagement quality—like increased DMs or relevant client interactions—rather than superficial metrics like follower count.

• The speaker shares their journey from 2,000 followers to 60,000 by consistently providing value over time without shortcuts.

• Sharing knowledge does not detract from one's business; instead, it fosters an environment where everyone can succeed together.

Understanding Content Strategy and Audience Engagement

The Importance of Clarity in Content

• Focus on the right game: Instead of worrying about algorithms, assess your last 10 posts to determine if a stranger would understand your message and why they should follow you.

• Evaluation criteria: If eight out of ten posts clearly convey your purpose, you're doing well. If only three or four do, the issue lies with your content strategy rather than external factors like algorithms.

Resources for Improvement

• Free email course: The speaker offers a free five-day email course titled "Stop Being a Bestkept Secret," designed to help individuals position themselves effectively and create intent-based content that drives business.

• Cohort program: An eight-week cohort program is available for executives and founders to build their strategies from the ground up, which sells out consistently.

Key Takeaway

• Shift focus from algorithms to positioning: Emphasize creating valuable content that resonates with your audience instead of chasing algorithmic trends.