Minha experiência VENDENDO NA AMAZON em 2024! Vale a pena?
Why I Like Selling on Amazon
Introduction to Selling on Amazon
- The speaker shares their personal experience and reasons for selling on Amazon, emphasizing that they are not promoting any specific platform.
- They have been selling online for over four years using various marketplaces without a personal website.
- The speaker transitioned from Mercado Livre to Shopee, Netshoes, Magazine Luiza, and finally to Amazon.
Advantages of Selling on Amazon
- Cost Efficiency: Products tend to be cheaper for customers on Amazon compared to Mercado Livre; e.g., a cutting board costs R$ 29.90 with R$ 5.76 shipping on Amazon versus R$ 16.20 on Mercado Livre.
- Market Familiarity: Many potential buyers are more accustomed to shopping on Mercado Livre, indicating that both platforms serve different audiences.
Product Handling and Costs
- The speaker discusses the ease of packaging products that require minimal effort, such as using simple transparent bags.
- Cost Comparison: Selling costs are lower on Amazon (15% fee + R$ 5.50 shipping) compared to Mercado Livre (14% fee + R$ 6 shipping).
Pricing Strategy
- By analyzing product costs and desired profit margins, the speaker finds it feasible to sell at competitive prices while maintaining higher margins on Amazon.
- On Mercado Livre, competitive pricing may force sellers to reduce profit margins significantly compared to what can be achieved on Amazon.
Operational Benefits of Using Amazon
- The speaker utilizes a spreadsheet for accurate cost calculations including taxes and fees associated with each marketplace.
- Convenience in Logistics: They appreciate the option of scheduling pickups directly from their location through DBA services offered by Amazon.
Reputation System Differences
Benefits of Selling on Amazon
Overview of Amazon's Seller Benefits
- The speaker discusses the advantages of being a serious seller on Amazon, highlighting the rewards program that allows sellers to earn money through participation in various actions.
- Sellers can potentially earn up to R$ 2,000 by engaging with specific programs offered by Amazon, such as sending products to distribution centers and utilizing Amazon ads.
- The rewards system includes partial rewards based on seller activities, emphasizing that Amazon invests in its sellers' growth and success on the platform.
Selling Strategies Across Platforms
- The speaker advises against abandoning Mercado Livre for Amazon; instead, they recommend selling on both platforms to maximize sales opportunities and test product performance across channels.
- Emphasizes the importance of inventory management when selling on multiple platforms. Practical experience will help improve this skill over time.
Support and Guidance for New Sellers