
EP 106: Peter Kell - How Mastering VSL's Made Me $40M In 12 Months
Today’s guest is the wonderful Peter Kell, CEO of Ad Venture Holdings LLC. How did Peter go from living in his parent's basement and feeling like a total loser to making millions of dollars and traveling the world through his VSL ventures? He is very passionate about media buying, entrepreneurship, and personal development especially about changing your mindset and making goals happen through manifestation. Watching his YouTube videos, he is always dropping good tips on how to make millions through VSL. Even if you're running Facebook ads and you're just doing short lead-gen ads, this episode is for you. Connect With Peter Kell: Website: https://www.peterkell.com/vsl-masterclass Instagram: https://www.instagram.com/peterkell/ Tiktok: https://www.tiktok.com/@kellpeter YouTube : https://www.youtube.com/@UC2Wo-68P_eTh16DjOIQ2ZpA Connect With US: Sign Up For Our EMAIL list HERE : http://www.7figureentp.com/ Follow Us On Instagram HERE:https://goo.gl/x2SjTX Join Our Private Group HERE: https://goo.gl/LjCz2W Listen To Our PodCast HERE: https://goo.gl/s5vZ73
EP 106: Peter Kell - How Mastering VSL's Made Me $40M In 12 Months
Creating an Amazing Life
The discussion begins with the idea of creating an extraordinary life before delving into business matters.
Deep Dive into Personal Growth
- Peter emphasizes the importance of envisioning and creating an exceptional life scenario.
- Gabriel introduces Peter Kell, highlighting his background and expertise in online entrepreneurship.
- Peter shares insights on video creation for online advertising and the need to learn valuable skills like VSL (Video Sales Letter).
- The conversation touches on Peter's recent product launch related to VSLs and video content for marketing purposes.
Journey into Online Advertising
Peter Kell narrates his journey from a struggling skateboarder to a successful online entrepreneur.
Transition to Online Entrepreneurship
- Peter discusses his transition from being a skateboarder to entering the world of online advertising.
- He talks about selling his skincare brand, traveling extensively, and focusing on settling down after years of constant movement.
- Productivity during travel is highlighted, emphasizing discipline and dedication to projects amidst constant movement.
Overcoming Challenges in Online Business
Peter reflects on overcoming challenges and failures in his entrepreneurial journey.
Persistence Amidst Challenges
- Peter shares insights on launching a new business venture and transitioning into course creation mode.
- Reflecting on past struggles, he recounts facing deep depression while living in isolation before venturing into online advertising.
- The pivotal moment where Peter's father introduced him to online courses that sparked his interest in digital marketing.
Lessons Learned in Entrepreneurship
Lessons learned by Peter Kell through failures and perseverance in entrepreneurship.
Learning from Failures
- Peter discusses sacrificing fun in youth for long-term success, emphasizing the importance of dedication over immediate gratification.
Starting a Business Journey
The speaker reflects on the challenges faced in starting a business and the pivotal moments that led to success.
Challenges in Starting a Business
- The speaker acknowledges four years of failed companies before discovering a crucial aspect.
- Initially lacking funds and skills, the speaker realized the importance of media buying for transformation.
Transition to Media Buying
- Unable to practice due to financial constraints, the speaker pivoted towards becoming a media buyer.
- The breakthrough came when a campaign started yielding results after initial struggles.
Learning from Campaign Experiences
The discussion revolves around learning experiences from specific campaigns and interactions with industry figures.
Campaign Success and Learning
- A significant lesson learned was the value of swiping successful strategies for ads and sales pages.
- Reflecting on past industry figures like Scott Richter and their impact on affiliate marketing.
Evolution of Skills
- Transitioning from basic campaigns to more complex VSL setups leading to substantial revenue growth.
How to Transition from Affiliate Marketing to Brand Ownership
In this section, the speaker discusses his journey from affiliate marketing to becoming a brand owner, highlighting key decisions and strategies that led to his success in the industry.
Becoming Obsessed with Video Creation
- The speaker emphasizes the importance of creating high-quality videos for successful advertising without the need for media buying.
Transitioning from Affiliate Marketing to Brand Ownership
- After mastering video sales letters (VSLs), the speaker partnered with John Benson, leading to profitable collaborations and skill development.
Scaling Up Operations
- As demand grew, the team expanded operations by hiring media buyers, video editors, and copywriters to create VSLs for various platforms.
Pivoting Towards Exclusive Offers
- To avoid affiliates copying their campaigns, they shifted focus towards exclusive offers and skincare products.
Launching a Skincare Brand
- Due to a successful skincare campaign as affiliates, they decided to start their skincare brand with a strong emphasis on high-quality production.
Meeting with Wes and Business Insights
In this section, the speaker discusses the value of receiving guidance and wisdom from others, particularly referencing a mentor named Wes. The conversation delves into the speaker's journey of growth and decision-making processes.
Importance of Mentorship
- The speaker emphasizes the significance of having someone like Wes who can provide clear guidance and wisdom.
- Hiring Wes for fitness coaching initially, then transitioning to business coaching showcases the trust and respect for his expertise.
Collaboration with Mindvalley
- Partnering with Mindvalley led to creating numerous successful VSLs (Video Sales Letters), highlighting a fruitful collaboration.
- Achieving global recognition for a VSL produced in partnership with Mindvalley underscores the impact of effective collaboration.
Learning from Others
- Discussing products like Silva Ultramind by Mindvalley demonstrates a willingness to learn from successful ventures.
- Sharing impactful content, such as lottery ticket wins, among team members reflects a culture of learning and inspiration within the business.
Achieving Success and Reevaluating Goals
This segment focuses on personal achievements, redefining success metrics, and reflecting on aspirations in light of newfound accomplishments.
Personal Milestones
- Attaining the goal of having the number one VSL globally is highlighted as a significant achievement.
- A moment of realization regarding personal goals coinciding with professional success adds depth to the narrative.
Redefining Success
- Encountering a quote about creating masters rather than being the best oneself prompts introspection on evolving goals.
- Contemplating conflicting advice on course creation versus personal success leads to reevaluation and potential shifts in strategy.
Transition to Coaching Services
Transitioning towards offering coaching services, exploring new avenues for sharing knowledge, and engaging with an audience seeking guidance are central themes in this part of the discussion.
Offering Courses
- Considering venturing into course creation as a means to share knowledge widely signifies an expansion in business offerings.
- Reflecting on past successes while contemplating entering the realm of guru courses illustrates strategic decision-making processes.
Evolution into Coaching
- Exploring coaching opportunities as an extension of services aligning with personal preferences indicates adaptability in business strategies.
Sign Up for Peter's Course
In this section, the conversation revolves around individuals signing up for a course offered by Peter. The discussion touches on Todd's involvement in the podcast and the levels of success achievable in various fields.
Peter's Course Insights
- Peter encourages individuals to sign up for his course, emphasizing the opportunity to elevate one's learning and skills.
- Reference is made to Steve Harvey partnering with a company, highlighting significant opportunities in the Ecom world for substantial financial gains.
- The importance of guiding individuals to establish authority, script creation, production skills, and maintaining faith during challenges is emphasized.
Inspiring People in Ecom World
This segment focuses on inspiring individuals within the Ecom industry, sharing experiences and insights to motivate growth and success.
Motivating Success Stories
- Sharing success stories within the Ecom world to inspire others towards achieving remarkable results.
- Discussion on automating processes in sales and scaling campaigns efficiently for sustainable growth.
Creating an Amazing Life Through Visualization
Here, the conversation delves into creating an extraordinary life through visualization techniques before deep diving into business strategies.
Visualization Techniques
- Prioritizing personal development through visualization exercises to manifest desired outcomes effectively.
- Detailed explanation of visualization exercises involving sharing exciting news with friends as a method to reinforce positive beliefs and goals.
BSL Strategy Implementation
The focus shifts towards implementing BSL (Video Sales Letter) strategies effectively while considering different business models like Affiliates or Dropshipping.
Business Strategy Implementation
Experience and Business Strategies
In this section, the speaker discusses the importance of being in the right business game, turning around companies, and the value of different skill sets in business.
Importance of Being in the Right Game
- The speaker emphasizes the significance of playing the right game in business to ensure success.
- "Make sure you're playing the right game because most guys aren't even in the right game."
Turning Around Companies
- Discussion on strategies for turning around companies is highlighted.
- Mentioned about turning around companies similar to what was done with Mindvalley.
Value of Skill Sets
- Different skill sets like media buying and affiliate marketing are discussed.
- Media buyers are praised for their ability to analyze data campaigns effectively.
Impact of Skill Sets on Businesses
This section delves into how specific skill sets like media buying can significantly impact businesses and decision-making processes.
Advantage of Media Buyers
- Media buyers have a significant advantage due to their expertise in analyzing data campaigns.
- Media buyers excel at optimizing campaigns based on data variations.
Focus on Campaign Creation
- Emphasis on creating effective campaigns rather than just building a business.
- Every decision revolves around creating successful Facebook campaigns.
Entrepreneurial Skills and Opportunities
The discussion shifts towards entrepreneurial skills, starting new ventures frequently, and identifying unique opportunities for applying skills effectively.
Starting New Ventures
- Entrepreneurial ability to start new ventures frequently is highlighted.
- Affiliates often start new businesses weekly before focusing on specific niches.
Applying Skills Uniquely
- Utilizing skills where there is minimal competition is emphasized.
- Applying skills where there is little focus or competition can lead to success.
Venturing into Crypto Companies
Exploring opportunities within crypto companies, particularly through video creation for effective communication and engagement with communities.
Creating Videos for Crypto Companies
- Discussing the value of creating videos for crypto companies to communicate effectively with their community.
- Creating videos that resonate with communities can be highly valuable for crypto companies' growth.
Mindset Development and Personal Growth
Delving into mindset development, personal growth, diversification in investments, and maintaining a positive outlook towards achieving goals.
Importance of Diversification
- Stressing the importance of diversifying investments for long-term financial stability.
- Diversification plays a crucial role in financial security and growth.
Positive Mindset Development
- Reflecting on personal experiences that shaped a positive mindset towards achieving success.
Conversations with God and Life Transformations
The speaker reflects on a pivotal moment in their life triggered by reading a spiritual book, leading to profound realizations about the power of thoughts and influence over reality.
Spiritual Awakening and Influence of Thoughts
- Reading a spiritual book marked a turning point in the speaker's life, shifting focus towards spirituality over marketing or sales.
- Emphasizes the importance of maintaining positivity to attract positive outcomes, referencing the book "Happy for No Reason" as instrumental in raising happiness levels.
- Shares personal growth journey as a leader, highlighting the necessity of mindset work and optimism even during challenging times.
Overcoming Challenges Through Mindset Shift
The speaker recounts a period of adversity in their business, detailing how journaling and maintaining a positive outlook led to transformative breakthroughs.
Journaling for Insight and Transformation
- Describes facing a prolonged losing streak in business, feeling defeated and lacking motivation.
- Reflects on past winning streaks after periods of struggle, prompting curiosity about pre-success mindset.
- Discovers recurring positive anticipation before major breakthroughs by reviewing journal entries from pivotal moments.
Manifesting Success Through Positive Anticipation
The speaker explores the correlation between anticipating success and its manifestation through personal experiences and deliberate application.
Harnessing Positive Anticipation
- Notes consistent feelings of impending success before significant life shifts based on journal entries.
- Implements visual cues like affirmations to reinforce positive anticipation amidst business challenges.
- Shares remarkable outcomes following adoption of "something amazing is about to happen" mantra, leading to unprecedented success in business ventures.
Embracing Transformational Mindset Shift
The speaker reflects on embracing positivity and transformational mindset shifts that culminate in significant personal growth and success milestones.
Sustaining Positivity for Growth
- Recounts selling successful business ventures while cherishing the transformative impact of adopting a positive outlook.
Detailed Discussion on Personal Development and Tools
In this section, the conversation revolves around personal development, tools for self-improvement, and the impact of mentors on one's life.
Tattooed Inspirational Phrases
- "Something amazing is about to happen" tattooed on the arm symbolizes positivity and anticipation.
- Discussing the significance of having inspirational phrases as conversation starters.
Universal Higher Power Plan
- Exploring the concept that one's best-case scenario is limited by personal imagination, while an 11 out of 10 scenario is guided by a universal higher power plan beyond individual comprehension.
Notion Morning Routine
- Utilizing Notion as a tool for morning routines to set up the day positively.
- Engaging in questions related to excitement, attracting love and abundance, and expressing gratitude towards the universe.
Utilizing Notion for Life Organization
This segment delves into using Notion as a comprehensive tool for organizing various aspects of life efficiently.
Introduction to Notion
- Describing Notion as a versatile platform similar to Evernote but with added database functionalities.
- Highlighting the benefits of consolidating tasks, journaling, vision boards, business documents, and team management within Notion.
Creating a Life Operating System
- Embracing a structured approach by incorporating all aspects of life into Notion through a course called "Life Operating System."
- Maintaining consistency in utilizing journaling within Notion to stay organized across different areas of life effectively.
Impactful Mentorship and Mindset Development
This part focuses on mentorship influence and mindset development facilitated by impactful mentors like Wes Watson.
Mentorship Influence
- Acknowledging Wes Watson as an influential coach renowned for his transformative mindset cultivated during his time in jail.
Manifestation Coach and AI Project
In this section, the speaker discusses his experience with a manifestation coach and his involvement in a new AI project.
Manifestation Coach
- The speaker meets with a manifestation coach weekly to align internal factors with the life he wants to create.
- He utilized the services of the manifestation coach to manifest his current girlfriend after feeling tired of being single.
- Emphasizes creating a detailed "container" of what is being manifested rather than focusing solely on the person.
AI Project
- Engaged in a new AI project and acquired the domain name vsl.ai for it.
- Collaborating with an individual experienced in selling companies for significant amounts in the AI space.
Opportunities and Limiting Thinking
This part delves into seizing opportunities despite challenges and avoiding limiting thinking.
- Despite economic struggles, opportunities exist, exemplified by individuals selling companies for millions.
- Encourages focusing on personal growth rather than external negative influences like news media.
- Highlights the importance of expanding one's thinking capacity beyond limitations to achieve success.
Giving Back and Business Growth
The speaker shares experiences related to giving back, family reactions, and business development.
- Reflecting on giving back as an essential aspect of success and fulfillment.
- Recounting the impactful reaction of family members upon receiving a substantial monetary gift.
- Discusses helping others while also focusing on personal growth in business endeavors.
Detailed Discussion on Video Production and Community Engagement
In this segment, the speaker emphasizes the value of community engagement through video production despite its high cost. He also mentions a show aimed at helping individuals improve their video-making skills to join the community.
Importance of Community Engagement
- The speaker highlights that although video production can be expensive, it is crucial for individuals investing significantly in ads.
- There is an emphasis on community involvement and a show dedicated to assisting individuals in enhancing their video creation skills to eventually become part of the community.
Encouraging Support and Engagement
The closing remarks focus on encouraging support from viewers by subscribing to YouTube and providing positive reviews on various platforms like iTunes, Spotify, or Stitcher.
Viewer Support and Appreciation
- Viewers are urged to subscribe to YouTube and leave five-star reviews on platforms like iTunes, Spotify, or Stitcher.