Эксклюзив Максимова Блок 4, урок 12

Collecting Semantics and Filtering for Yandex Advertising

In this section, the speaker explains how to collect semantics and filter them for use in Yandex advertising campaigns.

Collecting Semantics

• Group keywords into semantic groups.

• Clean up the semantics by removing operators that limit coverage.

• Replace "+" with nothing to remove all pluses.

Filtering Semantics

• Move the semantic groups to the "Semantics Russia" tab.

• Filter out keywords with a frequency of less than 500.

• Use discretion when filtering based on niche specificity.

Creating Ad Campaigns

• Use masks to create ad campaigns.

• Insert masks into forecasts and return to document.

• Check keyword frequency and group them accordingly.

Refining Keyword Lists for Advertising Campaigns

In this section, the speaker explains how to refine keyword lists for advertising campaigns.

Refining Keyword Lists

• Check each keyword's frequency and remove irrelevant ones.

• Only keep relevant keywords with a frequency of more than 500.

• Repeat this process for all other semantic groups.

Finalizing Keyword Lists for Advertising Campaigns

In this section, the speaker explains how to finalize keyword lists for advertising campaigns.

Finalizing Keyword Lists

• Only use Yandex's suggested list if low-frequency keywords are not needed.

• Keep only relevant high-frequency keywords in your final list.

Homework Assignment: Preparing an Advertising Campaign List

The speaker assigns homework which involves preparing an advertising campaign list using the techniques discussed in the video.