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Introduction to Diocar
Founders' Background and Motivation
- Vincent introduces himself as a sports enthusiast whose passion influenced his career choice, but he became disillusioned with the industry's production conditions regarding environmental and human factors.
- Charles shares his frustration about finding only plastic equipment produced far away, which contradicts his desire for sustainable consumption.
The Creation of Diocar
- They decided to create Diocar, a brand focused on durable sports and wellness products, launching with three items: a yoga brick, a roller for warm-up and recovery, and wooden push-up handles.
Product Features
- The natural cork used in their bricks and rollers is lightweight, non-slip, and antibacterial—ideal for sports practice. The beech wood handles are designed for user comfort.
- Materials are sustainably sourced; local artisans from Lille produce the wooden components while cork is harvested from trees cultivated in Portugal.
Aesthetic Appeal and Functionality
- Their products stand out visually due to the unique appearance of natural cork and heated beech wood, contrasting with standardized market offerings. They aim to enhance functionality tailored to each product.
Vision for Impact
- Vincent reflects on their long-term goal of positively impacting users' physical and mental well-being while promoting sustainability within the sports industry.