VENDA MUITO NO FACEBOOK ADS [DROPSHIPPING E QUALQUER COISA]

Introduction to Facebook Ads

The speaker introduces the topic of Facebook ads and shares their personal experience with both success and failure in using Facebook for advertising.

Why Facebook Ads?

• The speaker emphasizes the importance of paying attention to the video for those who want to earn a significant amount of money through Facebook ads.

• They mention their own experience of selling various products on Facebook, facing challenges, but also achieving great success.

Personal Experience and Introduction

The speaker expresses their happiness about discussing Facebook ads and introduces themselves as Diogo Caixeta.

Personal Background

• The speaker mentions being tired from a busy day and having many things to do.

• They talk about traveling to São Paulo soon.

• They jokingly refer to themselves as "Chupim," which is a nickname given by their father when they were a child because they didn't like doing anything at home.

Being a "Chupim"

The speaker explains the term "Chupim" and addresses viewers who may have stumbled upon their channel without prior knowledge.

What is a "Chupim"?

• The speaker defines "Chupim" as someone who doesn't know much about the topic or has no prior experience but is interested in learning.

• They acknowledge that some viewers may have come across their channel randomly without any background information.

Invitation to Subscribe

The speaker invites viewers to subscribe if they don't want to be considered a "Chupim" anymore and receive more videos like this one.

Subscription Invitation

• At the end of the video, viewers are given the choice to subscribe by clicking the button below.

• The speaker encourages viewers to subscribe if they want to receive more videos and avoid being labeled as a "Chupim."

Purpose of the Video

The speaker explains that the purpose of this video is to discuss the structure and workings of Facebook ads, including how it charges for advertisements and how to reduce costs.

Explaining Facebook Ads

• The speaker mentions that they have updated their digital content on Facebook ads multiple times.

• They are currently in the process of updating their content and have already completed two modules on ad management and business management.

• The speaker aims to provide a comprehensive understanding of how Facebook ads work, including strategies to reduce cost per acquisition (CPA).

Updates and Changes in Facebook Ads

The speaker discusses updates and changes in Facebook ads, particularly focusing on the ad manager and business manager.

Updates in Ad Manager and Business Manager

• The speaker mentions that they are still exploring updates in ad manager and business manager.

• They read comments from viewers during their lessons, ensuring they stay up-to-date with any changes made by Facebook.

• Although there may be minor layout changes, overall, the platform remains consistent.

Understanding the Logic Behind Facebook Ads

The speaker highlights that many people fail to understand the logic behind using Facebook ads effectively. They emphasize teaching viewers about this logic.

Lack of Understanding

• Many people view Facebook ads as a tool for advertising without fully comprehending its underlying logic.

• The speaker has created detailed lessons explaining how Facebook works structurally, intending to create a condensed version for YouTube viewers.

Teaching Others About Facebook Ads

The speaker mentions their experience with Facebook ads since 2012 and expresses their willingness to learn from viewers while sharing their own knowledge.

Learning and Teaching

• The speaker acknowledges that they have faced challenges, made mistakes, and learned from their experiences with Facebook ads.

• They express gratitude for the opportunity to share their knowledge and continue learning from others.

• The speaker plans to create a condensed version of their lessons for YouTube viewers, focusing on what they can teach based on their own expertise.

Structure of the Video Series

The speaker explains that this video is part of a series where they will discuss the structure of Facebook ads and how to reduce costs effectively.

Video Series Introduction

• The speaker mentions feeling happy about the upcoming video series.

• They explain that the series will cover various topics related to Facebook ads, including reducing costs and achieving unlimited sales.

• Viewers are encouraged to join the live sessions starting on May 1st by clicking the link in the description.

Introduction to Flow of Customers

The speaker introduces the concept of "flow of customers" and its importance in understanding Facebook ads.

Flow of Customers

• The speaker refers to "flow of customers" as an analogy they learned from CF Gold's book several years ago.

• They explain that it refers to how a person interacts with different stages, such as visiting a virtual store or landing page, leading up to making a purchase.

Understanding Customer Flow and Facebook Ads Structure

The speaker discusses how customer flow relates to Facebook ads' overall structure and organization.

Customer Flow and Facebook Ads Structure

• The speaker explains that customer flow works in conjunction with the umbrella concept of Facebook ads' structure.

• They emphasize that understanding these two elements can help reduce advertising costs and increase sales.

• The speaker expresses their excitement about sharing their knowledge gained over the years.

Invitation to Live Sessions

The speaker invites viewers to join a series of live sessions where they will provide more in-depth information on selling without limits using Facebook ads.

Live Sessions Announcement

• The speaker announces a series of four live sessions, where they will engage with viewers, answer questions, and share valuable insights.

• Viewers are encouraged to click the first link in the description to enter their details and join the WhatsApp group for additional support and updates.

• The speaker assures viewers that these sessions will go beyond superficial content and provide practical guidance on selling without limits.

Selling Without Limits

The speaker emphasizes that the live sessions will cover various topics related to selling effectively using digital

Importance of User Experience

This section emphasizes the importance of user experience in online platforms such as YouTube and Facebook. It explains how a positive user experience leads to better engagement and recommendations.

User Experience and Video Retention

• Poor user experience, such as irrelevant content or low video retention, can result in dislikes and decreased recommendations from algorithms.

• YouTube recommends videos based on good content, high engagement, and positive user experiences.

• Similarly, Facebook ads with good user experiences, high engagement, and relevant content have lower CPM (cost per thousand impressions).

Native Advertising for Better User Experience

• Native advertising refers to ads that blend seamlessly with the platform's content and are recommended by individuals rather than brands.

• An ad that appears native generates more clicks and has higher conversion rates compared to traditional commercial ads.

• Influencers recommending products or events through native advertising tend to have higher conversion rates.

Strategies for Successful Facebook Ads

This section discusses strategies for running successful Facebook ads by understanding the platform's structure and focusing on user experience.

Understanding Facebook Ads Structure

• To succeed in Facebook advertising, it is crucial to understand its structure, including Google Ads and email marketing.

• A poor user experience results in viewers leaving the video quickly or disliking it. This negatively affects recommendations from algorithms.

Factors Affecting Ad Performance

• The success of an ad depends on factors such as relevance, engagement level, click-through rate (CTR), retention rate, likes, and overall user experience.

• An engaging ad with a strong call-to-action can lead to higher conversions and lower CPM (cost per thousand impressions).

The Impact of User Experience on Ad Performance

This section explains how a good user experience positively impacts ad performance on platforms like YouTube and Facebook.

User Experience and Ad Recommendations

• YouTube recommends videos based on good content, high engagement, and positive user experiences.

• Similarly, Facebook ads with good user experiences, high engagement, and relevant content have lower CPM (cost per thousand impressions).

Importance of Engaging Ads

• The engagement level of an ad affects its performance. More engaged ads tend to have lower CPM.

• Conducting A/B tests between a store ad and a native ad can demonstrate the impact of engagement on CPM.

Native Advertising for Better Ad Performance

This section highlights the effectiveness of native advertising in improving ad performance on platforms like YouTube and Facebook.

Benefits of Native Advertising

• Native advertising refers to ads that blend seamlessly with the platform's content and are recommended by individuals rather than brands.

• Native ads generate more clicks and conversions compared to traditional commercial ads.

Examples of Native Advertising

• Influencers recommending products or events through native advertising tend to have higher conversion rates.

• An example is Joe Caixeta or Érico Rocha promoting events or products through native advertising.

Strategies for Better User Experience in Ads

This section provides strategies for creating a better user experience in advertisements on platforms like YouTube and Facebook.

Ensuring Consistency Between Ad Content and Landing Page

• To provide a good user experience, it is essential that the landing page matches the content shown in the ad.

• Dropshipping stores or any other e-commerce platform should deliver exactly what was promised in the advertisement.

Increasing Conversions Through Positive User Experience

• The more people add items to their cart, proceed to checkout, make credit card payments, or generate boleto (payment slip) or PIX (instant payment), the better the user experience.

• Positive user experiences lead to lower CPM (cost per thousand impressions) and better ad performance.

The Role of Native Advertising in Ad Performance

This section explains the significance of native advertising in improving ad performance on platforms like YouTube and Facebook.

Native Ads vs. Traditional Ads

• Native ads, which resemble organic content, have higher click-through rates (CTR) compared to traditional commercial ads.

• An ad that appears native generates more clicks and has higher conversion rates.

Importance of Influencer Recommendations

• People tend to trust recommendations from individuals more than brands.

• Influencers like Joe Caixeta or Érico Rocha recommending products or events through native advertising can significantly impact conversions.

Best Practices for User Experience in Ads

This section provides best practices for creating a positive user experience in advertisements on platforms like YouTube and Facebook.

Ensuring Consistency Between Ad and Landing Page

• To provide a good user experience, it is crucial that the landing page matches the content shown in the ad.

• Dropshipping stores or any other e-commerce platform should deliver exactly what was promised in the advertisement.

Retaining Traffic and Maximizing Conversions

• It is important to minimize traffic loss between clicking an ad and reaching the landing page or e-commerce platform.

• Ideally, traffic loss should not exceed 20% to ensure maximum conversions.

Using Elementor for Landing Pages and E-commerce

This section discusses using Elementor, a WordPress plugin, for creating landing pages and e-commerce platforms with a focus on user experience.

Introduction to Elementor Plugin

• Elementor is a popular WordPress plugin used for building landing pages and e-commerce websites.

• It offers customization options and is widely recognized as an effective solution for creating visually appealing websites.

Recommended Hosting Provider: HostGator

• HostGator is recommended as a reliable and affordable hosting provider for installing Elementor.

• HostGator is known for its top-quality services and competitive pricing.

Factors Affecting Ad Performance on Facebook

This section explains the factors that influence ad performance on Facebook, including bidding strategies and ad engagement.

Bidding Strategies

• The highest bidder does not always win in the Facebook ad auction.

• While higher bids increase visibility, other factors like engagement level and relevance also play a significant role.

Importance of Ad Engagement

• Ads with higher engagement rates tend to have lower CPM (cost per thousand impressions).

• Testing different ads, such as store ads versus native ads, can demonstrate the impact of engagement on CPM.

Benefits of Native Advertising

This section highlights the benefits of native advertising in improving ad performance on platforms like YouTube and Facebook.

Higher Engagement with Native Ads

• Native ads generate more clicks and have higher engagement rates compared to traditional commercial ads.

• They blend seamlessly with platform content, leading to increased user interaction.

Importance of a Transparent Checkout Process

In this section, the speaker emphasizes the importance of having a transparent checkout process for better user experience and conversion rates.

Transparent Checkout Process

• A transparent checkout process is crucial for aligning customer expectations and ensuring a smooth purchasing experience.

• The checkout page should be clear and easy to navigate, allowing users to enter their information quickly.

• A seamless and efficient checkout process improves user experience, reduces cart abandonment, and lowers cost per acquisition.

Understanding the User Flow in Facebook Ads

The speaker discusses the significance of understanding the user flow in Facebook ads campaigns to optimize conversions and minimize ad costs.

User Flow Optimization

• It is essential to understand the flow of potential customers from seeing an ad to making a purchase.

• The faster and smoother the user flow, the better the overall user experience and conversion rates.

• Neglecting to optimize the user flow can lead to high bounce rates, low conversion rates, and increased advertising costs.

Importance of Customer Journey in Advertising Campaigns

The speaker highlights that many advertisers fail to recognize the significance of considering the customer journey when running advertising campaigns on Facebook.

Understanding Customer Journey

• Advertisers often overlook the importance of mapping out and optimizing the customer journey within their advertising campaigns.

• Considering how customers interact with your product or service throughout their buying process is crucial for successful campaign outcomes.

• By putting yourself in your customers' shoes, you can identify pain points or areas where they may abandon their purchase journey. This understanding allows you to make necessary improvements.

The Umbrella Concept of Facebook Ads

The speaker introduces the concept of the "umbrella" in Facebook Ads, emphasizing that it applies to various types of businesses and advertising strategies.

The Umbrella Concept

• The "umbrella" refers to the overall structure and framework of Facebook Ads, applicable to different business types and advertising approaches.

• Whether you are promoting physical products, digital products, or local businesses, the umbrella concept can be adapted to suit your specific needs.

• It is crucial to understand and implement this umbrella concept for successful Facebook Ads campaigns.

Importance of Quality Profiles in Facebook Ads

The speaker emphasizes the significance of having high-quality profiles when running Facebook Ads campaigns.

Quality Profiles

• A quality profile is essential for successful advertising campaigns on Facebook.

• Having a profile with an established history (at least two to three years) adds credibility and improves campaign performance.

• Building a quality profile involves various factors beyond just creating a new account. It requires genuine connections and interactions within your network.

Creating High-Quality Pages for Advertising

The speaker discusses the importance of creating high-quality pages when running ads on Facebook.

High-Quality Pages

• Creating high-quality pages is crucial for effective advertising on Facebook.

• Pages should be created through facebook.com/pages rather than using Business Manager to avoid potential page blocks or restrictions.

• Ensuring that your page is properly set up and optimized helps establish credibility and trust with your audience.

Proper Preparation before Running Campaigns

The speaker emphasizes the importance of proper preparation before launching ad campaigns on Facebook.

Preparing for Campaign Launch

• Before running ad campaigns, it is crucial to have a well-prepared profile and page.

• Avoid rushing into campaign creation without properly warming up your profile and page.

• Take the time to simulate purchases, warm up the Facebook Pixel, and ensure that everything is set up correctly before launching campaigns.

The Role of Business Manager in Facebook Ads

The speaker explains the role of Business Manager in managing Facebook Ads campaigns.

Understanding Business Manager

• Business Manager serves as a central hub for managing various aspects of Facebook Ads campaigns.

• It allows you to manage assets such as pixels, ad accounts, and campaigns efficiently.

• Familiarize yourself with the functionalities and features of Business Manager to optimize your advertising efforts.

Utilizing Gerenciador de Negócios (Business Manager)

The speaker discusses the benefits and functionalities of Gerenciador de Negócios (Business Manager).

Benefits of Gerenciador de Negócios

• Gerenciador de Negócios (Business Manager) helps manage business assets, including pixels, ad accounts, and campaigns.

• It provides a centralized platform for organizing and optimizing your advertising activities.

• Explore the various features within Gerenciador de Negócios to enhance your campaign management capabilities.

Leveraging Gerenciador de Negócios for Verification and Goals

The speaker highlights how Gerenciador de Negócios can be utilized for verification purposes and setting goals.

Utilizing Gerenciador de Negócios Features

• Use Gerenciador de Negócios to verify your business or company through different methods available within the platform.

• Set specific goals within Gerenciador de Negócios to track progress and measure success.

• Stay updated with new features and updates in Gerenciador de Negócios to maximize its potential for your advertising campaigns.

Como funciona o anúncio nativo

Nesta seção, o palestrante explica como funciona o anúncio nativo e sua eficácia na conversão de cliques em vendas.

Anúncio Nativo

• O anúncio nativo é aquele que se assemelha a uma postagem normal em uma rede social.

• Os cliques nesses anúncios são mais comerciais, pois parecem ser conteúdo orgânico.

• A estratégia do anúncio nativo é chamar a atenção das pessoas para marcas e produtos.

• Esse tipo de anúncio converte muito bem, pois cria uma experiência positiva para o usuário.

Leilão de Anúncios no Facebook

Nesta seção, o palestrante aborda como funciona o leilão de anúncios no Facebook e destaca a importância do engajamento dos usuários.

Funcionamento do Leilão

• No leilão de anúncios do Facebook, quem paga mais tem maior chance de ter seu anúncio exibido.

• É possível anunciar mesmo sem ter um grande orçamento, desde que haja engajamento com os usuários.

• Quanto mais engajado for um teste ou postagem, maior será a relevância do anúncio.

• O teste deve ser feito com um formato nativo para obter melhor engajamento.

Anunciando com Vídeos Nativos

Nesta seção, o palestrante fala sobre a eficácia dos anúncios em vídeo nativos e como eles podem ser mais engajadores para os usuários.

Anúncios em Vídeo Nativos

• Os anúncios em vídeo nativos são aqueles que se assemelham ao conteúdo normal da plataforma.

• Esses anúncios têm maior chance de engajar os usuários e gerar conversões.

• É importante criar anúncios que estejam alinhados com o conteúdo do vídeo para obter melhores resultados.

Anúncio Nativo vs. Conteúdo Normal

Nesta seção, o palestrante explica a diferença entre um anúncio nativo e o conteúdo normal da plataforma.

Anúncio Nativo vs. Conteúdo Normal

• O anúncio nativo se parece com uma postagem orgânica na rede social.

• Os cliques nesses anúncios são comerciais, pois as pessoas estão acostumadas a comprar de marcas conhecidas.

• O objetivo do anúncio nativo é chamar as pessoas para comprar produtos ou participar de eventos.

Conversão com Anúncio Nativo

Nesta seção, o palestrante destaca a importância da conversão com anúncios nativos e como isso pode beneficiar os negócios online.

Conversão com Anúncio Nativo

• Os anúncios nativos têm alta taxa de conversão, pois as pessoas tendem a clicar neles e depois realizar a compra.

• Após clicar no anúncio, a pessoa é direcionada para um e-commerce ou página de checkout.

• É importante oferecer uma boa experiência ao usuário durante o processo de compra para evitar abandonos.

Hospedagem e Personalização

Nesta seção, o palestrante fala sobre a importância da hospedagem e personalização do site para obter melhores resultados com anúncios nativos.

Hospedagem e Personalização

• É recomendado utilizar o WordPress como plataforma de hospedagem.

• Existem várias soluções de hospedagem disponíveis, mas é importante escolher uma confiável.

• A personalização do site é essencial para criar uma experiência única para os usuários.

Alinhamento entre Anúncio e Checkout

Nesta seção, o palestrante destaca a importância do alinhamento entre o anúncio e o processo de checkout para melhorar a experiência do usuário.

Alinhamento entre Anúncio e Checkout

• O anúncio deve estar alinhado com o produto ou serviço oferecido no checkout.

• A experiência do usuário durante o processo de compra afeta diretamente os resultados dos anúncios.

• É fundamental garantir que a pessoa chegue ao checkout após clicar no anúncio.

Entendendo as Métricas

Nesta seção, o palestrante fala sobre a importância de entender as métricas dos anúncios nativos e como elas podem ajudar na otimização das campanhas.

Entendendo as Métricas

• É importante analisar as métricas dos anúncios nativos para identificar o desempenho das campanhas.

• O número de cliques e a taxa de conversão são métricas essenciais a serem acompanhadas.

• É necessário entender como as métricas se relacionam com o objetivo da campanha.

Fluxo do Cliente e Experiência de Compra

Nesta seção, o palestrante destaca a importância do fluxo do cliente e da experiência de compra para obter melhores resultados com os anúncios nativos.

Fluxo do Cliente e Experiência de Compra

• O Facebook avalia o fluxo do cliente e a experiência de compra ao determinar o CPM (custo por mil impressões).

• É fundamental proporcionar uma boa experiência ao usuário durante todo o processo de compra.

• Um alto índice de abandono no checkout pode afet

Antigamente ia falar três quatro tinha

This section discusses a topic related to speaking in the past.

Speaking in the Past

• In the past, people used to say "três quatro tinha" (Portuguese phrase).

The provided transcript is in Portuguese.