How To Find Copywriting Clients On Fiverr/Upwork (Tips For Beginners)
Finding Clients on Upwork and Fiverr
In this video, Alex shares six tips to help freelancers find clients on popular freelancing sites like Upwork and Fiverr.
Personalize Your Application
- Use language that humanizes you and be personal in your application.
- Write in a conversational tone and stick with your values as a copywriter.
- Talk to the business owner who is looking for support.
Follow Instructions Carefully
- Read instructions carefully before applying for jobs.
- Include specific steps or formulas to follow in the application process.
- Only consider applicants who follow directions from the get-go.
Build Authority
- Share a little bit about your experience if you have any.
- Highlight the biggest clients or best results you've ever gotten.
Be Specific About Your Skills
- Be clear about what unique skills you bring to the table.
- Don't try to be everything to everyone; focus on what you're really good at.
Set Realistic Expectations
- Be realistic about how much time it will take to complete a project.
- Don't overpromise and underdeliver; it's better to underpromise and overdeliver.
Communicate Effectively
- Keep communication open with clients throughout the project.
- Respond promptly to messages and keep them updated on progress.
Understanding Personality Types
In this section, the speaker talks about how business owners intentionally design their teams based on personality types. She recommends including your personality type in your application to show that you understand different personality types and have done the work to get your result back.
Including Personality Type in Your Application
- Myers Briggs, Kolbe, DiSC, Enneagram, Human Design are some of the popular personality tests.
- Business owners intentionally design their teams based on specific personality types.
- Include your personality type in your application to show that you understand different personality types and have done the work to get your result back.
- Pick two or three tests and share why you are right for the job.
Building Trust and Rapport Early On
In this section, the speaker emphasizes the importance of building trust and rapport early on by sharing qualifications and experience.
Sharing Qualifications and Experience
- Share qualifications and experience in your application.
- Build trust and rapport early on with potential clients.
Making it About Them
In this section, the speaker talks about leading with how you can help solve a problem for potential clients.
Leading with How You Can Help Solve a Problem
- Rule number one in copywriting is not making it all about yourself but leading with how you can help solve a problem for potential clients.
- Most clients want to save time, money, and effort.
- Make it clear how you can help them do that by focusing on your unique solution.
- Showcase that you took the time to investigate them by researching them, following them, commenting on their content or things that they've done.
Leading with Value
In this section, the speaker talks about leading with value by offering tips or advice in your application and showcasing your skills.
Leading with Value
- Go in by already offering some sort of tip or advice or feedback in your application.
- Showcase your copywriting skills and rewrite their main website's headline right there in your application.
- By doing that, you're not only showing that you've taken the time to research the brand but also showcasing your skills.
- State in your application that you're open to doing some sort of copy test down the road to show them your willingness to help them achieve their goals.
Being Patient
In this section, the speaker emphasizes being patient and treating every single application as an opportunity to build awareness with a potential client.
Being Patient
- Treat every single application as an opportunity to build awareness with a potential client.
- Even if you're not closing all of these applications that you're sending, treat that as a connection and a way that you're building your awareness and network.
- When building your network, absolutely no contact with any business or fellow freelancer is a waste of time.
- Be patient because it is a numbers game.
Conclusion and Next Steps
In this section, Alex concludes the video and provides some next steps for viewers.
- Alex signs off by saying "ciao for now" and playing upbeat music.
- He encourages viewers to check out his next video and offers a free gift.
Reasons Why You're Not Getting a Response from Potential Clients
In this section, Alex discusses five reasons why you may not be getting a response from potential clients.
Lack of Personalization
- If your message is too generic or doesn't address the client's specific needs, they may not respond.
- Personalize your message by doing research on the client and their business before reaching out.
Unclear Value Proposition
- If you don't clearly communicate what value you can provide to the client, they may not see a reason to respond.
- Clearly state what problem you can solve for them and how you can help their business grow.
Poor Timing
- If you reach out at an inconvenient time for the client, they may not respond.
- Consider factors such as time zones and busy periods in their industry when deciding when to reach out.
Lack of Credibility
- If you don't have enough credibility or social proof, clients may not trust that you can deliver on your promises.
- Build credibility by showcasing past successes or providing testimonials from satisfied clients.
No Clear Call-to-action
- If there's no clear call-to-action in your message, clients may not know what action to take next.
- Clearly state what action you want them to take, such as scheduling a call or replying to your message.