Build Your Content OS System With Hermes | ColdIQ x Trigify

How to Generate Unlimited Leads Using Hermes

Introduction and Audience Engagement

• The session begins with a warm welcome, inviting participants to share their locations in the comments.

• A light-hearted discussion about the weather in the UK highlights the contrast with warmer places like West Palm Beach.

• The host expresses interest in understanding what attendees hope to gain from the masterclass, hinting at both technical and content-related inquiries.

Tools Overview: Hermes vs. OpenClaw

• Discussion shifts towards comparing Hermes and OpenClaw, emphasizing their roles as agentic systems for lead generation.

• The host notes that while some are interested in content creation, others want insights on using Google Tag Manager (GTM) with Hermes.

• An interesting fact is shared: LinkedIn has become a significant source of traffic despite algorithm challenges.

Technical Insights into Hermes

• The speaker plans to provide an overview of how they utilize Hermes for lead generation and content management.

• Key differences between tools like OpenClaw and Hermes are highlighted, focusing on their capabilities for automation and integration.

• Emphasis is placed on LLM (Large Language Model) intelligence, noting that while LLMs can perform well generally, context is crucial for nuanced tasks.

Advantages of Using Hermes

• Three main reasons for choosing Hermes over OpenClaw are outlined:

• Improved security features within the Hermes framework.

• Greater stability; fewer issues arise during updates compared to OpenClaw.

• A self-learning loop that enhances personalization through user interaction.

Contextual Framework for Agentic Systems

• The importance of building a contextual layer around agentic systems is discussed. Skills alone do not yield meaningful outputs without context.

• Internal context includes business performance data such as sales calls and internal meetings which enriches system knowledge.

External Context Sources

• External context involves gathering information from social media platforms and industry news to inform decision-making processes within businesses.

Structuring Knowledge Management Systems

• Introduction of Obsidian as a tool for creating a memory system akin to Wikipedia, allowing agents to build relationships between different pieces of information effectively.

Conclusion: Enhancing Performance Through Structured Systems

• By integrating both internal and external contexts into their systems, users can significantly improve performance outcomes across various applications related to lead generation and content management.

AI SDR Development and Communication Tools

Building an AI SDR with Hermes

• The speaker discusses the advantages of building an AI Sales Development Representative (SDR) using Hermes, emphasizing its superior knowledge compared to generic AI tools. It understands the product, target audience, and internal company processes.

• Hermes is described as a dynamic system that continuously learns from various inputs, including meetings and external data. This allows it to manage tasks like scheduling and responding more effectively than standard agent systems.

Communication Channels for Hermes

• The speaker prefers using separate computers for running Hermes due to security reasons. They communicate with Hermes through Discord and Slack, highlighting the structured nature of their Discord setup.

• Using a dedicated computer allows Hermes to control all functions directly without needing complex setups like VPS or tunnels, making it more efficient in managing tasks.

Context Management and Data Handling

• The speaker emphasizes the importance of owning hardware for running powerful open-source models that can analyze vast amounts of internet data continuously.

• Hermes manages raw data efficiently by conducting regular "brain sweeps" to determine which information should be stored as memories while avoiding context overload.

Skills Integration in AI Operations

• The discussion shifts towards integrating skills into the AI's operations. Skills are defined as step-by-step processes that guide the agent in executing specific tasks effectively.

• An example skill focuses on social content creation strategies across platforms like LinkedIn and Twitter, showcasing how these skills evolve based on performance metrics from experiments conducted by the AI.

Experimentation and Self-Learning Mechanisms

• The speaker explains how Hermes runs experiments on different content styles over several weeks, learning from successful outcomes to refine its skills continually.

• A self-learning loop is established where successful email or message formats are retained while ineffective ones are discarded based on performance analysis over larger datasets.

Operational Insights via Discord

• The speaker shares insights about operating Hermes through Discord channels designed for organization. Each channel serves a specific purpose related to ongoing projects or crons being executed.

• Cost management is discussed regarding token usage for running multiple crons simultaneously; they estimate spending around $500 monthly on powering their team’s operations with Codeex integration.

Comparing Tools: Codeex vs. Hermes

• A comparison between Codeex and Hermes highlights that while both can perform coding tasks, Hermes offers greater flexibility by allowing model switching for different tasks and maintaining continuous communication capabilities with users.

• Key differences include self-learning abilities in skill creation within Hermes versus static functionalities in Codeex, emphasizing how this adaptability enhances operational efficiency.

Quick Implementation of Models

Getting Started with Prompts

• The implementation process can be initiated quickly, potentially within an hour, depending on the complexity of the project.

• Prompts will be provided to assist in getting started, emphasizing that projects are never truly "finished."

Identifying Use Cases

• Effective use cases for models should focus on improving or automating existing processes rather than chasing trends.

• Observing what others build can lead to FOMO (fear of missing out), but it's crucial to assess relevance to one's own needs.

Automation and Improvement

• Begin by analyzing current workflows to identify areas for automation and improvement.

• Following industry leaders and creators is recommended for insights into emerging trends and practical applications.

Testing New Ideas

• Monitoring various creators helps in understanding what works before it becomes mainstream; testing ideas personally allows for tailored adaptations based on expertise.

Final Thoughts and Next Steps

• The discussion concludes with a mention of Hermes as a tool that aids in implementing these strategies effectively.

• Participants are informed that prompts will be shared via email, ensuring everyone has access to necessary resources.