Born in Le Brassus, raised around the world - Behind the Scenes / AUDEMARS PIGUET

Audemars Piguet Campaign Insights

Authentic Storytelling in Branding

• The campaign for Audemars Piguet emphasizes the importance of building authentic stories that pay tribute to its origins in Le Brassus while showcasing global craftsmanship.

• Despite skepticism about starting a new magazine in 2008, the commitment to true independence is highlighted as both challenging and rewarding, contradicting the notion that it simplifies work.

The Essence of Photography and Authenticity

• A strong connection with authenticity is crucial in photography; achieving this requires aligning light, color, shape, styling, and location harmoniously.

• To find one's unique voice, individuals must trust their instincts and remain true to themselves rather than conforming to others' expectations.

Personal Journey and Growth

• The speaker reflects on their personal journey of leaving home at 16 to pursue growth independently in New York City.

• Emphasizing the importance of avoiding regrets, they advocate for taking significant risks to achieve substantial rewards.

Craftsmanship and Generational Appreciation

• There’s a parallel drawn between haute horlogerie (high-end watchmaking) and haute couture (high fashion), focusing on the significance of Savoir Faire (know-how).

• The speaker notes an emerging appreciation for craftsmanship among younger generations, indicating a shift towards valuing traditional skills.