Starting a Blog and Setting the Foundation

In this section, the speaker emphasizes the importance of the first 30 days for new bloggers. They discuss how these initial days set the foundation for a successful blogging business, including choosing a niche, selecting profitable keywords, and designing an effective website.

Importance of the First 30 Days

• The first 30 days are crucial for new bloggers to establish their blogging business.

• These initial days determine the niche selection, profitable keywords, and overall content strategy.

• Understanding how to monetize a blog is essential before creating random content.

Niche Validation and Keyword Research

• The first week focuses on niche validation and keyword research.

• No blog building takes place during this phase; it is dedicated to research and planning.

• Different types of articles that generate revenue include affiliate revenue, ad revenue, and link-building articles.

Using SEO Tools for Keyword Research

• Ahrefs' Keyword Explorer is recommended for keyword research.

• Informational posts are popular as people search for instructions or guidance on various topics.

• Searching for specific keywords related to a niche helps identify low-difficulty yet high-search-volume topics.

• Ideas posts are another type of blog post that can be targeted by searching for specific ideas within a niche.

Generating Revenue through Informative Articles

This section delves deeper into generating revenue through informative articles. It explores different informational keywords that can be targeted to create valuable content that attracts traffic and generates ad revenue.

Targeting Informational Keywords

• Informational articles make up the bulk of blog content as they cater to users seeking information rather than ready-to-buy customers.

• Understanding search intent within your niche helps identify relevant informational keywords.

• Fitness niches may focus on workouts and exercises while food niches may target recipes.

Using SEO Tools for Keyword Difficulty Analysis

• SEO tools like Ahrefs help analyze keyword difficulty scores.

• Lower difficulty scores indicate less competition and higher chances of ranking for specific keywords.

• Adjusting the difficulty filter can reveal long-tail keywords that big brands and authority sites haven't covered yet.

Conclusion

The speaker concludes by summarizing the importance of niche validation, keyword research, and creating informative articles to generate revenue through blogging. They emphasize the need to understand search intent within a niche and leverage SEO tools for effective keyword analysis.

Key Takeaways

• The first 30 days are crucial for setting up a successful blogging business.

• Niche validation, keyword research, and content strategy planning are essential during this period.

• Informational articles targeting specific keywords attract traffic and generate ad revenue.

• Understanding search intent within a niche helps identify relevant informational keywords.

• Utilizing SEO tools like Ahrefs aids in analyzing keyword difficulty scores and finding untapped opportunities.

Timestamps provided in square brackets [ ] correspond to the start time of each section in the video transcript.

Finding Keywords for Informational Articles

In this section, the speaker discusses how to find keywords for writing informational articles. They suggest targeting keywords with low difficulty scores to rank easily.

Finding Easy-to-Rank Keywords

• Look for keywords related to specific exercises or workouts, such as machine back workouts or cable bicep workouts.

• These types of keywords usually have low keyword difficulty scores, making it easier to rank for them.

• Focus on writing informational content based on these keywords.

Blog Posts that Generate Affiliate Revenue

The speaker explains how certain blog posts can generate more money through affiliate revenue by targeting buyer intent keywords.

Using "Best" Keywords

• Including the word "best" in your blog post titles signifies buyer intent and attracts people who are looking for the best products in a particular category.

• Examples of "best" keywords include best laptops, best credit cards, camping gear tents, fishing poles, etc.

• Comparative review content is highly sought after by readers and can lead to higher affiliate revenue.

Exploring Best Laptop Keywords

The speaker demonstrates how to explore and analyze different variations of "best laptop" keywords using a keyword research tool.

Analyzing Keyword Difficulty

• Searching for "best laptop" reveals competitive variations like best laptops for college or gaming laptops.

• To find less competitive opportunities, lower the difficulty score threshold (e.g., 20).

• This approach helps identify emerging and less saturated keyword opportunities within any niche.

Discovering Profitable Laptop Keywords

The speaker showcases various profitable laptop-related keyword opportunities that can generate commissions through affiliate marketing.

Examples of Profitable Laptop Keywords

• Best laptops for DJs

• Best laptops for music production

• Best laptops for working from home under $1500

• Best streaming laptops

• Best speakers for architecture recording music under $800

Exploring Competitive Credit Card Keywords

The speaker demonstrates how to explore competitive credit card keywords and find less saturated opportunities.

Analyzing Credit Card Keywords

• Searching for "best credit cards" reveals highly competitive variations like travel credit cards.

• To find easier opportunities, exclude certain terms like "buy" or "Best Buy."

• Lowering the difficulty score threshold helps identify less competitive keyword options.

Validating Revenue Potential in Your Niche

The speaker emphasizes the importance of validating the revenue potential in your niche by considering search volume and product availability.

Assessing Niche Size and Product Availability

• Validate if your niche has enough search volume and products to generate substantial revenue.

• For example, kickboxing may have limited search volume due to a smaller range of related products.

• Consider expanding your niche coverage to include related topics (e.g., MMA, Karate) to increase revenue potential.

Leveraging Passive Link Generators

The speaker discusses using passive link generators, such as trends, statistics, calculators, or chat GPT tools, to attract links and enhance content strategy.

Examples of Passive Link Generators

• Trends (e.g., fashion trends)

• Statistics (relevant data points)

• Calculators or generators (e.g., mortgage calculator)

Timestamps are approximate.

Using Information to Generate Links

The speaker discusses the use of information and statistics to generate links for a website. They mention that statistics and social media data can be competitive, but by focusing on specific niches or topics, such as teenage social media statistics or misuse of social media, it is possible to rank for these keywords and attract links.

• By creating interesting content like calculators or generators (e.g., blog post generator, mortgage loan calculator), it becomes easier to attract passive links.

• One can even ask chat GPT to create a specific tool like a mortgage loan calculator that can be embedded into a WordPress site.

• It is recommended to have a mix of informational content, transactional posts for affiliate revenue, and link bait posts.

Content Strategy and Keyword Goals

The speaker emphasizes the importance of having a clear niche and keyword strategy when building a website. They suggest setting goals for the first seven days, including having 30 keyword ideas, creating transactional posts for affiliate revenue, and generating passive link-generating content.

• The goal is to have 20 informational posts with three to five being passive link generators.

• It is recommended to secure the domain name with a reliable web host like WPX.

• Avoid making catastrophic mistakes such as choosing the wrong domain name or pigeonholing oneself into a narrow niche.

Choosing the Right Domain Name and Niche

The speaker provides insights on selecting an appropriate domain name and niche for a website. They advise against choosing a domain name that limits future growth potential. Instead, they recommend using a personal brand as it allows for flexibility in pivoting and adapting content over time. Additionally, they highlight the importance of avoiding the wrong niche but reassure that it can be changed and adapted based on data and traffic.

• Start with a broader niche like technology or finance before honing in on a more specific topic.

• Avoid choosing unrelated niches, but within a broader niche, there is room for related topics (e.g., pools, saunas, hot tubs).

• It is challenging to pick the perfect niche at the beginning, especially for beginners.

Building the Website - Week Two

The speaker discusses building a website during week two of the process. They provide recommendations for creating an effective website stack and outline the essential pages needed.

• Recommended website stack includes WPX as a web host and WordPress.org as the content management system.

• Cadence theme with Cadence blocks is suggested for easy content creation and affiliate block integration.

• Essential pages include a home page (providing an overview), an about page (sharing personal story), blog archive, and blog post template.

Design Considerations and Mindset

The speaker emphasizes design considerations when building a website and encourages adopting a "good enough move on" mentality. They share their own experience of starting with basic design elements that were later improved upon. Additionally, they recommend using WordPress plugins for speed optimization, SEO, image optimization, security, and setting up search console and analytics.

• Design considerations include color schemes that are easy to read (e.g., black text on white background) and formatting options like bullet points.

• Adopting a "good enough move on" mentality helps avoid getting stuck in perfectionism.

• Recommended plugins include WP Rocket for speed optimization, Rank Math for SEO and indexing site maps with Google Search Console, ShortPixel for image optimization, Wordfence for security.

The transcript provided is already in English, so there is no need to respond in a different language.

New Section

This section discusses the layout and design of effective blog posts, showcasing examples of well-designed websites.

Blog Layout and Design

• A simple and effective layout is recommended for blog posts.

• Sidebar with affiliate links can be included.

• Clear structure in articles is important.

• Examples of well-designed websites are provided.

New Section

This section highlights the importance of having a visually appealing homepage for your website, featuring personal branding and clear messaging.

Visually Appealing Homepage

• It is recommended to have your face on the homepage to establish a personal connection with visitors.

• Showcase how you can help your audience.

• Examples of successful homepages are shown.

New Section

This section showcases the evolution of a website's design over time, emphasizing the importance of continuous improvement.

Website Evolution

• The speaker shares their own website's transformation from 2019 to present day.

• The initial design was not visually appealing but has improved over time.

• Emphasizes the need to focus on progress rather than perfection.

New Section

This section focuses on building a functional website within two weeks, including creating a homepage and about page.

Building Your Website

• Allocate one week to build your website, including the homepage and about page.

• Utilize tutorials or resources like Cadence's Blog Growth Engine Community for step-by-step guidance.

• Aim to have at least one blog post live by the end of week two.

New Section

This section delves into content creation strategies, highlighting that blogging is a science that can be approached systematically.

Content Creation Process

• Treat blogging as a science rather than creative writing.

• Develop a process for creating content at scale.

• Choose between using AI tools or traditional human writing methods.

• Emphasizes the importance of indexing blog posts on Google and avoiding perfectionism.

New Section

This section explores the use of AI tools in content creation, providing examples of how they can assist in generating articles.

AI Tools for Content Creation

• Two options are presented: heavily relying on AI or going the traditional route with human writing.

• Examples of AI tools like Content at Scale and Surfer AI are showcased.

• Demonstrates how these tools can generate article templates quickly, which can then be edited by humans.

New Section

This section emphasizes the importance of having three optimized articles published on your blog by the end of week three.

Publishing Optimized Articles

• Experiment with different AI tools to find the one that suits your needs best.

• Aim to have three articles published on your blog by the end of week three.

• Focus on optimizing articles for SEO and creating high-quality content.

The transcript provided does not cover all sections mentioned in the initial instructions.

Why Backlinks are Crucial for New Blogs

In this section, the speaker explains the importance of backlinks for new blogs and why it is recommended to wait until you have 20 articles on your blog before focusing on getting links.

Importance of Backlinks for New Blogs

• Backlinks are crucial for new blogs as they help improve search engine rankings.

• When starting out, new blogs have no backlinks, making it harder for Google to index them and drive traffic.

• Link building consists of passive link generators that can naturally get you links, but these may not be enough to get your blog to page one.

• Taking control of link building through outreach for guest posts and link relationships is necessary in the early stages.

Outreach and Guest Posting

• To build links in the early stages, it is important to reach out to companies and brands in your niche.

• Create a templated pitch that can be personalized for each outreach message.

• Start by reaching out to companies related to your niche or industry and offer guest posts or collaborations.

• Building relationships with other bloggers, journalists, and people in your niche can lead to more opportunities.

Effective Outreach Strategies

• Avoid spamming people with mass emails. Instead, focus on sending personalized outreach messages.

• Aim to send around five outreach messages per day consistently.

• Consider joining private groups or communities where link exchanges and trades are possible.

Building Content and Links Consistently

This section emphasizes the importance of consistent content creation and link building efforts for long-term blogging success.

Consistent Content Creation

• Ongoing content creation is essential for a successful blog.

• Aim to have a live blog up and running with six to eight articles within 30 days.

• Regularly create high-quality content that aligns with your chosen niche.

Link Building Strategies

• Building a natural link profile is crucial for long-term success.

• Avoid excessive guest posting and direct linking.

• Utilize various link building strategies, which are covered in more detail in other videos.

Monetization as a Byproduct

• Monetization should not be the primary focus in the first month of blogging.

• Focus on ranking for content, which is achieved through content creation and link building efforts.

• Set yourself up for success by choosing the right niche, keywords, and affiliate opportunities.

Timeline and Learning Process

This section discusses the timeline of blogging progress and acknowledges that mistakes will be made along the way.

Quick Timeline

• The first 30 days of blogging are focused on setting up a live blog, creating content, and starting link building efforts.

• Monetization comes later once rankings are achieved.

Learning from Mistakes

• It is normal to encounter difficulties when setting up a website or writing content initially.

• Learning from mistakes is part of the process of becoming a successful blogger.

Conclusion and Further Resources

The speaker concludes by offering further resources for learning about affiliate marketing, SEO, blogging, YouTube content creation, and more.

Free Blog Masterclass

• Click the link in the description below to sign up for the free blog masterclass.

• Thousands of students have gone through it and found it helpful with many "aha" moments.

• The masterclass covers topics in-depth with more comprehensive content.

Explore Other Videos

• Check out other videos on the speaker's channel covering affiliate marketing, SEO, blogging, YouTube content creation, etc.