Como se tornar um CONSULTOR DE MILHAS? Quanto cobrar? Como vender?

How to Act as a Miles Consultant?

Understanding the Role of a Miles Consultant

• The speaker outlines the purpose of the session: to explain how to become a miles consultant, emphasizing that prior knowledge of miles is essential.

• If you are already an expert in miles and want to create a product, the information shared will be beneficial.

• The market for miles services has three levels: consultancy, mentoring, and management. Each serves different purposes and clients.

Distinctions Between Consultancy, Mentoring, and Management

Consultancy

• Consultancy is likened to a medical consultation where specific problems are addressed. Clients present issues they need help with.

• Each consultation is unique; if new problems arise later, it requires another consultation session.

Mentoring

• Mentoring involves guiding someone towards achieving their goals based on experiences the mentor has had.

• The speaker mentions mentoring individuals who earn up to 20k per month but cannot assist those earning more due to lack of experience in that area.

Management

• Management refers to actively managing clients' miles without teaching them; it's about execution rather than education.

Process of Consultancy

• The consultancy process begins with analyzing the client's problem (e.g., generating fewer miles).

• After identifying the issue, consultants propose solutions and provide short-term support for implementation.

Structure of a Consultation Session

• A typical consultation includes one hour for research, one or two hours for delivering findings, and an additional hour for follow-up questions from clients.

• Total time spent on consultations usually exceeds three hours when considering all aspects involved in client interaction.

Mentorship Framework

Planning Meetings

• Mentorship consists of planned meetings aimed at helping clients reach their desired outcomes over time.

Expected Outcomes

• At the end of mentorship programs, clients should be able to independently resolve similar issues without further assistance.

Management Services Overview

Duration and Expectations

• Managing miles typically spans 12 months to ensure effective generation and utilization of miles across multiple trips.

Pricing Models

• For mentorship services, pricing can vary widely based on market averages. In contrast, management fees may be based on a percentage related to client savings achieved through your services.

Understanding Mile Management and Consulting

The Importance of Commitment in Mile Management

• Effective mile management requires commitment; if one fails to send photos or meet expectations, it indicates a lack of dedication.

• Financial outcomes vary based on client engagement: savings can range from R$4,000 to R$10,000 depending on the client's actions.

Consulting as a Service

• Consulting is fundamentally about selling time; every consulting project revolves around hourly rates.

• Market rates for services are standardized; for example, a construction worker charges similarly across the board.

Setting Financial Goals

• Establishing a monthly income goal is crucial; for instance, aiming for R$8,000 per month requires clear planning.

• To achieve this goal, calculate total working hours (e.g., 160 hours per month), which helps determine an hourly rate.

Pricing Your Services

• If charging R$50 per hour and working four hours on a task, the fee would be R$200.

• Adding 30% for taxes and fees raises the charge to approximately R$260. Marketing costs should also be factored in.

Understanding Market Dynamics

• It's essential to understand your pricing strategy rather than simply following competitors' rates without context.

• Different consultants may charge varying amounts based on their unique business models and offerings.

Overcoming Work Ethic Challenges

• Many individuals struggle with productivity; it's vital to commit fully to work schedules instead of making excuses.

• Personal accountability is key—being your best employee ensures success in consulting roles.

Structuring Your Business Model

• Define your salary expectations based on previous employment experiences to set realistic goals as a consultant.

Calculating Potential Earnings

• For example, if previously earning R$7,000 while working full-time (including commute), calculate earnings per hour considering all factors like taxes.

Time Management Strategies

• Working part-time (e.g., two hours daily), can yield significant monthly income if managed effectively through strategic pricing and service delivery.

Legal and Operational Requirements

• Establishing a consultancy involves legal steps such as obtaining necessary registrations (CNPJ).

Mastering Technical Skills

• Consultants must master both technical skills related to their field and marketing strategies essential for client acquisition.

This structured approach provides clarity on how to navigate mile management consulting effectively while emphasizing financial planning and personal accountability.

Marketing and Sales Strategies for Success

Understanding the Importance of Marketing

• The marketing aspect is crucial and ongoing, requiring daily attention to create a pathway for clients to reach you or vice versa.

• Key components include social media content, partnerships for promotion, referrals, influencers, and paid traffic.

• Social media engagement should be limited to 15 minutes daily; overextending this time is counterproductive.

Daily and Weekly Marketing Activities

• Referrals require about 30 minutes weekly; influencer outreach may take around 30 minutes daily due to its complexity.

• Paid traffic management can be done in under 10 minutes per day after initial setup; monitoring is essential.

• Authority partners and event planning also demand consistent effort: approximately 15 minutes daily for partner outreach and two events monthly.

Consistency in Marketing Efforts

• A structured approach is necessary: daily content creation, weekly partnership efforts, and monthly events are non-negotiable.

• Each marketing activity has its frequency: social media (daily), partnerships (weekly), influencer engagement (weekly), paid ads (daily), authority partnerships (weekly), events (monthly).

Sales Process Essentials

• The sales process consists of three main tasks: sending proposals, following up on them, and conducting sales meetings.

• Many individuals struggle with sales due to inadequate channels or ineffective strategies; understanding their situation is key.

Identifying Problems in Sales Approaches

• Common issues arise when individuals lack effective sales channels or rely solely on sporadic posts or referrals without a solid strategy.

• Weight issues serve as an analogy; the real problem often lies beneath surface-level symptoms like low sales figures.

Defining Your Business Pathway

• Individuals must choose their business model wisely—whether selling miles, working as travel agents, or providing consultancy services impacts their marketing needs significantly.

• Different models dictate different requirements for online presence and networking opportunities. For instance:

• Selling miles does not necessitate a strong Instagram presence.

• Consultancy requires active participation in events to build client relationships.

Transitioning from Employee Mindset to Entrepreneurial Thinking

• Many individuals transitioning from employment fail to adopt an entrepreneurial mindset necessary for success in consultancy roles.

Customizing Your Consulting Approach

• Consultants need flexible pricing strategies rather than fixed rates; each client's needs vary widely based on their unique situations.

Utilizing Forms for Client Engagement

• Implementing forms helps guide potential clients through specific questions that reveal their needs while allowing consultants to tailor responses effectively.

Consulting in Miles Management: Key Insights

The Importance of Consulting Hours

• Discusses the flexibility in consulting hours and the importance of client preferences regarding learning versus simply receiving information.

• Emphasizes that clients often prefer comprehensive solutions, which can lead to confusion if not clearly separated into distinct offerings.

Pathways for Mile Consultants

• Highlights the value of starting with consultancy as a foundational approach, allowing consultants to guide clients towards management or ticket sales.

• Describes a structured approach where clients are categorized based on their spending, determining whether they receive consultancy or management services.

Client Engagement Strategies

• Outlines the consultant's role in assisting clients with generating and multiplying miles, emphasizing that 70% of time is spent on ticket issuance due to its complexity.

• Shares an anecdote about unrealistic expectations from clients regarding consultation duration for complex travel plans.

Effective Consultation Practices

• Stresses the necessity of thorough consultations lasting at least three sessions to cover all aspects like mile generation and ticket research effectively.

• Warns against short consultations leading to misunderstandings and dissatisfaction among clients due to insufficient information provided.

Problem-Solving Approach in Consultancy

• Encourages consultants to create content focused on problem-solving, similar to financial or health consultants who address specific client issues.

• Notes that pricing should be flexible based on individual client problems rather than fixed rates, enhancing personalized service delivery.

Mentorship and Comprehensive Services

• Clarifies that focusing solely on consultancy limits product offerings but emphasizes that combining mentorship can attract higher-income clients seeking more comprehensive support.

• Discusses strategies for selling multiple consultancies versus a single mentorship plan over an extended period for better client retention and satisfaction.

Common Pitfalls for Consultants

• Identifies frequent mistakes made by consultants such as failing to filter suitable clients or lacking engaging content related to consultancy services.

• Shares personal experience in successfully managing a consultancy business over four years while mentoring numerous clients since 2021.

Opportunities for Aspiring Consultants

• Invites those interested in becoming consultants to seek mentorship programs designed specifically for developing skills in consulting, mentoring, and management within miles consulting.

• Promotes a bundled offering where participants receive training across multiple areas (mentoring, consulting, management), providing significant value at competitive pricing.