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Discussion on Campaign Updates

Initial Thoughts on Card Design

  • The speaker introduces a new version of the third card and suggests removing the rightmost card, proposing a clearer message like "new campaign" or "your campaign has been updated."

Campaign Update Details

  • The discussion revolves around updating an existing personalized campaign to a new promotion, specifically the Fast and Furious theme. Users will be informed about this change and given an option to opt out.

Clarifying Campaign Messaging

  • There is confusion regarding how to present the updated campaign alongside existing campaigns. The need for clear communication about which customers have opted into the new campaign is emphasized.

User Options and Template Design

  • A suggestion is made to create a stylized template that reflects the new campaign while allowing users to opt out if they choose not to participate in the promotion.

Combining Information into One Card

  • The idea of merging two separate boxes into one larger card is proposed, where both options (updating or opting out) are presented clearly within a single visual space. This aims for better user understanding of their choices regarding the same campaign.

What Happens When We Click the Opt-Out Button?

Overview of the Opt-Out Process

  • Clicking the opt-out button sends a message to CES indicating that the customer is not interested in the current campaign and requests a switch back to their previous email.
  • There is a need for a confirmation message after clicking the button, which should clearly communicate that the user has opted out of the campaign.

Time Constraints and Simplification

  • The speaker mentions having only 10 minutes initially but later clarifies they have about an hour to work on this task.
  • A suggestion is made to create a simple version of the opt-out message with straightforward language for initial feedback before finalizing it.
  • The proposed message should inform users about updates to their mobile campaign and provide an option to opt out if they do not wish to receive further communications.