These 8 STUPID Easy Copywriting & Content Writing Tools Will Make You A Better Writer

Introduction

In this section, Alex introduces the topic of the video and shares her list of eight copy and content writing tools that will make you a better writer.

Introduction to Copywriting Tools

• Alex shares her list of eight copy and content writing tools that will make you a better writer.

• She explains that these tools can elevate your marketing, optimize your writing, and provide useful insights into what people are looking for right now.

The Essence of Writing Compelling Copy

In this section, Alex talks about the essence of writing compelling copy or content.

Writing Compelling Copy

• Writing compelling copy or content is not about using machine-generated words or just copying what anyone else is doing. It's about getting inside the mind of your customer and helping them solve a problem with a product or service that you know can deliver them results.

Eight Copy and Content Writing Tools That Will Make You A Better Writer

In this section, Alex shares her list of eight copy and content writing tools that will make you a better writer.

Tool 1: Sharethrough Headline Analyzer

• Sharethrough Headline Analyzer is a free headline analyzer tool that provides a quick and easy critique by ranking and scoring headlines based on what's vibing on the Internet these days.

• This tool measures your headline's engagement potential by providing real-time suggestions on how to optimize it. However, it should be taken with a grain of salt because it is an automated tool after all.

Tool 2: Grammarly

• Grammarly is an AI assistant that helps you detect and correct spelling, grammar, and punctuation mistakes. It also provides real-time suggestions and guidelines on how to best correct them.

• You can even add it as an extension in your Chrome browser. What's even more cool about Grammarly now is that it even knows how to edit for specific genres.

Tool 3: Hemingway Editor

• Hemingway Editor is a no-nonsense editor who refuses to let you beat around the bush. He wants you to cut to the chase and the goal, of course, is to make your writing clear and concise.

• This tool highlights lengthy, complex sentences and common errors; if you see a yellow sentence, shorten or split it. If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red.

Tool 4: CoSchedule Headline Analyzer

• CoSchedule Headline Analyzer gives your headlines a score out of 100 based on their structure, grammar, readability, sentiment (positive/negative), word choice and length.

• The tool also provides feedback on how to improve your headline by suggesting changes such as using power words or emotional triggers in order to increase engagement with readers.

Tool 5 : Yoast SEO Plugin

• Yoast SEO Plugin helps optimize content for search engines by analyzing content for readability and keyword usage while providing suggestions for improvement.

• This plugin also allows users to preview what their content will look like when shared on social media platforms and provides suggestions for improving the appearance of these previews.

Tool 6: Google Trends

• Google Trends is a free tool that allows users to see what people are searching for on Google in real-time.

• This tool can be used to identify trending topics and keywords that can be incorporated into your content to increase its relevance and visibility.

Tool 7 : Trello

• Trello is a project management tool that can help writers organize their ideas, tasks, and deadlines in one place.

• This tool allows users to create boards, lists, and cards that can be customized to fit their specific needs while also providing collaboration features for teams working on larger projects.

Tool 8 : Evernote

• Evernote is a note-taking app that allows users to capture ideas, images, and audio recordings all in one place.

Copywriting Tools for Beginners

In this section, the speaker introduces eight copywriting tools that beginners can use to improve their writing skills.

Features vs. Benefits

• Features are factual statements about a product or service, while benefits describe the outcome that a user will experience by using it.

• Use benefits to entice customers to buy your product or service.

Feature-to-Benefit Converter

• The Feature-to-Benefit Converter is a tool created by the speaker that helps turn product features into benefits using five simple questions.

• It helps you create powerful and precise wording in your sales copy.

Answer The Public

• Answer The Public uses auto-complete data from search engines like Google to pull up useful phrases and actual questions people are asking around a certain topic or keyword.

• It provides insights directly from your customers so you can produce content, products, and services they actually want.

BlogAbout by IMPACT

• BlogAbout helps spark inspiration by providing fill-in-the-blank titles and writing prompts.

• It helps you narrow down topic ideas from broad subjects to actual headline suggestions.

• It's easy and fun to use, even featuring a doodle pad for writer's block.

BuzzSumo

• BuzzSumo shows you a list of the most popular headlines for a given topic based on social shares.

• It identifies top hashtags, trends, and new content from other players in your niche or industry.

• Use it to keep your content fresh and identify relevant topics for engagement.

Speechnotes

-Speechnotes is an online notepad that transcribes speech into text in real-time.

-The dictation tool provides accurate transcription without requiring downloading or registration.

Saving the Video and Tools Mentioned

In this section, Alex reminds viewers to save the video for future reference when writing copy or content. She also mentions her Feature-to-Benefit Converter and other tools that she has mentioned in the video.

Saving the Video

• You can save this video for anytime you're writing copy or content.

• This will allow you to refer back to it whenever you need inspiration or guidance.

Tools Mentioned

• Grab your copy of My Feature-to-Benefit Converter below.

• Links to all the other tools mentioned in the video are available there as well.

Next Week's Topic and Writing Prompts

In this section, Alex shares what her next week's topic will be about. She also mentions a previous video on five copywriting exercises that can help improve one's writing skills.

Next Week's Topic

• Alex will be sharing her top writing prompts to help viewers snap out of writer's block.

• This is a great opportunity for those who struggle with coming up with ideas for their content.

Previous Video on Copywriting Exercises

• Viewers can check out Alex's previous video on five copywriting exercises that they can do to turn their copy from good to great.

• The link to this video is provided in this section.

Conclusion

In this section, Alex concludes the video by thanking viewers for watching and subscribing. She encourages them to leave comments and feedback.

Conclusion

• Thank you so much for watching and subscribing.

• Keep those comments coming as Alex loves hearing from her audience.

• Until next week, I'm Alex. Ciao for now!