Copywriting vs. Content Writing? Which One Is RIGHT For YOU?

Copywriting versus Content Writing, Which one is right for you?

In this video, Alex discusses the difference between copywriting and content writing. She explains that both are important and necessary for businesses to succeed. She also shares her personal experience as a copywriter and provides five factors to consider when deciding which form of writing is best for you.

The Difference Between Copywriting and Content Writing

• Copywriting creates conversions and sales while content writing creates brand loyalty and engagement.

• Both forms of writing are important but should not be used interchangeably.

Can You Do Both?

• Yes, you can do both but as you become more experienced, you may gravitate towards one form of writing over the other based on what you enjoy the most.

Where Should You Start?

• Where you start is ultimately up to you.

• Alex shares examples of people who started in completely unrelated backgrounds like computer programming or cosmetic dentistry before becoming successful copywriters or content writers.

Factors to Consider When Deciding Which Form of Writing Is Best for You

1. Freedom

• A content writer has more freedom when it comes to storytelling compared to a copywriter because their goal is to create engagement and build brand loyalty through their writing.

• A copywriter's writing needs to fully embody the voice and message of the client they're writing for with a clear call-to-action in mind.

2. Personality

• It's important to consider what type of writing excites you the most.

• A content writer might enjoy captivating readers, educating them, and sparking conversations while a copywriter might enjoy communicating a lot in just a few words to compel a prospect to take action in just a few seconds.

3. Income Potential

• Copywriting generally pays more than content writing because it's focused on creating conversions and sales.

• However, there are exceptions and it ultimately depends on your experience and skill level.

4. Skill Set

• Both forms of writing require different skills.

• A content writer needs to be able to write engaging and informative content while a copywriter needs to be able to write persuasive and compelling copy.

5. Job Opportunities

• There are more job opportunities for content writers compared to copywriters because businesses need more content than they do copy.

• However, there is still a high demand for skilled copywriters.

Conclusion

• Both copywriting and content writing are important for businesses to succeed.

• It's possible to do both but as you become more experienced, you may gravitate towards one form of writing over the other based on what you enjoy the most.

• When deciding which form of writing is best for you, consider factors such as freedom, personality, income potential, skill set, and job opportunities.

Content Writing vs Copywriting: What's the Difference and Which One Should You Do?

In this video, the speaker discusses the differences between content writing and copywriting. She explains that while both require research, drafting, and specialized experience, they differ in terms of deliverables, mindset around selling, and paychecks.

Personal Motivations

• The speaker enjoyed research, education, storytelling aspects of writing personal articles.

• She developed a strong appreciation for copywriting after learning about marketing and buyer psychology.

• Not all content writers or copywriters are built the same way.

Mindset

• Core difference between these two types of writers is their mindset around selling.

• To be a compelling copywriter, you need to have a positive belief system around sales.

• Having a positive and confident attitude towards selling is more important when it comes to copywriting so that you can ultimately use it for the greater good.

Experience

• Both copywriters and content writers need to do research, create drafts and outlines.

• Content writers produce blog posts, educational emails, long-form social media posts,

and content video scripts.

• Copywriters produce sales emails, landing pages, marketing webinar scripts,

and ads.

Money

• While you can absolutely make a great living content writing,

copywriters do get paid more in general.

Content Writing vs Copywriting

In this section, the speaker explains the difference between content writing and copywriting, including how they are priced and the opportunities for growth and income.

Content Writing

• Content writers charge based on hours spent or specific deliverables.

Copywriting

• Copywriters make more money in the same amount of time as content writers.

• Companies price copy based on overall value and impact on the bottom line.

• There is a lot more opportunity for growth and income in copywriting.

Scaling to Six Figures with Copywriting

The speaker discusses how copywriting allows you to scale your income to six figures and beyond as you gain experience.

Income Potential

• Copywriters can scale their income to six figures and beyond as they gain experience.

Conclusion

The speaker concludes the video by thanking viewers for watching, encouraging them to watch another video about scaling their writing business, and asking for a thumbs up if they found the video helpful.

Final Thoughts

• Viewers can learn how to go from a $100 side hustle to a $10,000 a month writing business by watching another video.

• The speaker thanks viewers for watching and subscribing.

• Viewers are encouraged to give a thumbs up if they found the video helpful.

• The speaker signs off by saying "Ciao for now."