Como encontrar palabras clave / Video #14

Niches to Explore and Avoid in Non-Fiction

Introduction to Niches

• The lesson covers key concepts about niches for starting and avoiding, including the best and worst niches.

• While some avoided niches can be profitable, they are not recommended for initial research; profitability depends on keyword quality.

Understanding Fiction vs. Non-Fiction

• The term "keyword" can be interchanged with "category," while "sub-niche" can be replaced by "subcategory."

• Non-fiction is emphasized as a more accessible market compared to fiction, which requires building an audience over time.

Recommended Niches

• Three primary niches to explore:

• Economy and Business

• Health, Family, and Personal Development

• Home, Crafts, and Lifestyle

• These niches have high demand; focus on those that consistently attract readers.

Keyword Accumulation Process

• The Amazon Best Sellers list is highlighted as the most valuable resource for identifying profitable keywords.

• This list can be divided into numerous categories, making it easier to find trending keywords within specific niches.

Analyzing Profitability of Keywords

• The accumulation process involves using data-driven insights rather than guesswork to select profitable keywords.

• Enter each non-fiction niche on Amazon's Best Sellers list to identify relevant keywords for your template.

Navigating Amazon's Best Sellers List

• To access the Best Sellers list:

• Go directly to amazon.es.

• Click on 'Best Sellers' then navigate through categories like 'Books.'

Exploring Subcategories Within Niches

• Each main niche has subcategories; for example, under Economy and Business you may find Strategy & Management or Economic Sectors.

• Investigate top-selling books within these subcategories to gather relevant keywords effectively.

Final Steps in Researching Niches

• After exploring a niche like Health Family & Personal Development, analyze the top-selling books in various sub-niches such as Wellness or Self-help.

How to Navigate Amazon's Best Sellers List

Accessing the Best Sellers List

• To enter the Amazon best sellers list, you can use a specific tool that provides direct access. Clicking on the top bar will reveal an option to copy a link directly to the best sellers.

• Searching for this link will take you straight to the best sellers list, allowing for easy navigation through categories and subcategories.

Identifying Niches and Keywords

• It's crucial to explore various niches as some may contain unexpected books that are miscategorized, such as diet books in computer categories. This can lead to discovering unique opportunities.

• When analyzing individual books, look for replicable ideas rather than exact titles. For instance, while "MasterChef" is a trademarked title, creating a recipe book inspired by it is permissible.

Replicating Successful Ideas

• The most sold book in Spain is "La Biblia de MasterChef," which cannot be replicated due to trademark issues; however, similar themed recipe books can be created.

• Books like "Las Ratitas" are fictional and not replicable; thus, focus on non-fiction topics where you can create original content based on popular themes.

Popular vs. Unpopular Niches

• A notable example of a replicable book is "La Guía del Ayuno Intermitente y la Dieta Cetogénica," which covers popular health topics without trademark restrictions.

• The best niches identified include:

• Economy and Business

• Health, Family & Personal Development

• Home Crafts & Lifestyle

• Computer Science & Digital Media

• Science, Technology & Medicine

• Cooking & Hospitality

Avoiding Poor Niches

• The worst niches include:

• Biographies and Real-Life Stories (1)

• History (2)

• Law (3)

• Calendars (4)

• Fictional works (5)

• Books in regional languages other than Spanish (6)

Keyword Research Strategies

• It’s beneficial to search for keywords across all niches—even less favorable ones—since hidden gems may exist where competition is low.

• To accumulate keywords effectively:

• Open your keyword research template alongside Amazon's best sellers list.

• Focus on gathering relevant keywords from various categories listed.

Utilizing Tools for Keyword Accumulation

• Your keyword research should involve three main sections: accumulating keywords, analyzing them with or without software tools, and finally choosing effective keywords based on your findings.

Niche Identification in Economics and Business

Exploring Keywords for Book Titles

• The process begins with identifying a niche, specifically focusing on the category of economics and business. This involves researching relevant keywords associated with this niche.

• Analyze top books within the economics and business category by examining their covers and titles to extract potential keywords.

• Identify search terms that readers might use on platforms like Amazon to find similar books. If a term is not commonly searched or recognized, it should be excluded from the list.

Evaluating Book Titles for Replicability

• The first book discussed is "Rich Dad Poor Dad," which lacks identifiable keywords in its title or subtitle, making it less replicable despite its focus on financial education.

• The central theme of financial education is noted as a potential keyword since users may search for books under this topic on Amazon.

• As keywords are identified, they should be organized systematically to maintain clarity and ease of access during research.

Continuing Keyword Analysis

• Moving to the second book, "Think and Grow Rich," it similarly does not provide usable keywords in its title or subtitle.

• The third book, "The 7 Habits of Highly Effective People," introduces 'habits' as a significant keyword that people may search for when looking for self-improvement literature.

• It’s emphasized that instead of copying entire titles, one should focus on extracting key terms that reflect broader topics readers might seek out.

Further Keyword Exploration

• For the fourth book titled "Digital Marketing Course," 'digital marketing' emerges as a clear keyword while avoiding unnecessary words like 'course.'

• The fifth book discusses financial crises; although uncertain about its profitability, 'financial crisis' could still be included as a keyword due to its relevance.

Finalizing Keyword Lists

• The sixth book titled "Secrets of the Millionaire Mind" suggests 'millionaire mindset' as another possible keyword worth noting.

• Continue analyzing each title carefully by reading both titles and subtitles thoroughly to uncover any hidden keywords that could aid in searches.

• A new example presents itself with "How to Invest in Stocks Long Term," where 'investing in stocks' becomes an essential keyword for potential readers seeking investment guidance.

How to Accumulate Keywords for Financial Success

Understanding Keyword Search in Financial Literature

• The phrase "ganar dinero en bolsa" (making money in the stock market) is a common keyword that people use to find relevant books, indicating how similar topics can be searched with different terms.

• Titles and subtitles of books often contain multiple keywords; it's essential to read both carefully to capture all potential search terms.

• An example book titled "51 consejos de ventas claves para vender más y triunfar vendiendo" highlights the importance of identifying keywords like "ventas" (sales).

Researching and Extracting Keywords

• The process involves reading through titles and subtitles on book covers systematically, ensuring no keywords are overlooked.

• After reviewing one page, move on to subsequent pages while continuing to extract keywords from each title and subtitle encountered.

Exploring Subcategories for Broader Insights

• Investigate various subcategories within niches such as health, family, personal development, home crafts, and lifestyle for additional keyword opportunities.

• It's beneficial to explore unexpected niches where valuable keywords may exist; this broadens the scope of research.

Setting Goals for Keyword Accumulation

• Aim to accumulate at least 100 keywords as a foundational goal; more can be gathered if focused efforts are applied consistently.