COMPORTAMIENTO del CONSUMIDOR 🤗 / 10 TIPOS de CONSUMIDORES que DEBES CONOCER 😱
What is Consumer Behavior?
Understanding the Consumer
- The consumer is defined as any individual or organization that demands goods or services in exchange for money.
- Consumer behavior studies how individuals search, purchase, use, evaluate, and dispose of products and services to meet their needs.
- This behavior is influenced by various factors including product types, purchasing motivation, and customer experience.
Stages of the Buying Decision Process
- The buying decision process consists of five stages:
- Recognition of need
- Identification of alternatives
- Evaluation of alternatives
- Purchase decision
- Post-purchase behavior
Importance of Understanding Consumer Behavior
Role in Business Strategy
- Marketers must determine what motivates buyers to understand their purchasing patterns within markets.
- Knowledge about consumer behavior is crucial for making informed decisions regarding product selection and distribution strategies.
Types of Consumers
Categorization Based on Spending Habits
1. Hunters
- Hunters seek extra profit; purchases are a means to an end rather than an end itself.
2. Conformists
- Conformists only buy essential products/services without unnecessary spending.
3. Ostentatious Consumers
- These consumers spend lavishly on luxury items impulsively without rational consideration.
Categorization Based on Brand Loyalty
1. Loyal Consumers
- Loyal consumers stick to specific brands and do not consider substitutes when unavailable.
2. Fanatic Consumers
- Fanatics represent extreme loyalty with no thought given to alternative products.
3. Experimental Consumers
- Experimental consumers are interested in new products and often act as opinion leaders among peers.
4. Occasional Consumers
- Occasional consumers make spontaneous purchases without prior planning or anticipation.
Categorization Based on Purchasing Behavior
1. Impulsive Consumers
- Impulsive consumers buy irrationally for pleasure without planning or price comparison.
2. Rational Consumers
- Rational consumers plan purchases carefully, comparing prices and offers before deciding.
3. Suggestible Consumers
Understanding Consumer Behavior and Types
The Role of Producers and Consumer Behavior
- Goods are provided by producers or suppliers, while consumer behavior encompasses the actions consumers take in seeking, purchasing, using, evaluating, and discarding products and services that meet their needs.
Types of Consumers to Know for Business
- There are ten types of consumers crucial for anyone considering starting a business:
- Hunters
- Conformists
- Ostentatious
- Fanatics
- Experimental
- Occasional
- Impulsive
- Rational
- Understanding these consumer types can help tailor marketing strategies effectively.
Engagement with Audience
- The speaker encourages viewers to share their opinions and experiences as consumers in the comments section.