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1| Aula Webnar | Pós aula 1
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1| Aula Webnar | Pós aula 1

Introduction to Upcoming Webinar Tasks

Overview of the Next Steps

  • Bruno introduces himself and outlines the purpose of the video, which is to prepare participants for the next webinar session.
  • A Google Drive folder titled "aula um, construindo a base" will be shared for participants to access materials related to the first class.

Key Tasks Before Next Class

  • Participants are required to complete five main tasks: defining their audience (laboratory Snipe), creating an avatar sniper based on pain analysis, mapping out the avatar's journey, constructing a webinar promise, and crafting a headline.
  • The completion of these tasks will enable participants to effectively create slides for their upcoming webinars.

Defining Your Audience

Research Methodology

  • The audience definition involves market research through platforms like YouTube, Facebook groups, competitor pages, and ad libraries.
  • Participants should make a copy of the provided document in Google Drive to map their findings effectively.

Utilizing ChatGPT for Insights

Training with ChatGPT

  • Instructions are given on how to use ChatGPT for gathering insights about potential audiences by training it with specific prompts.
  • An example involving a nutritionist focusing on weight loss is provided; participants must adapt this example to fit their own context.

Avatar Sniper Document

Information Gathering

  • Participants will fill out an "Avatar Sniper" document using information gathered from both ChatGPT and market research.
  • This document includes questions about ideal clients and problems they face that need resolution.

Mapping Avatar Journey and Promise Construction

Importance of Audience Mapping

  • Emphasis is placed on thoroughly mapping out the avatar's journey as it forms the foundation for constructing effective promises in webinars.

Building Webinar Promises

  • The construction phase involves detailing promises made during webinars along with proof points and unique mechanisms that differentiate offerings.

Preparation for Slide Creation

Final Steps Before Next Class

  • Participants are encouraged to save all documents created as they will be essential in building slides during the next class.